A majority of this series to date has focused on the philanthropic missions of for-profit organizations in an attempt to showcase conscious capitalists committed to giving back, and shine a light on a growing trend that is fast becoming the standard model for doing business. But I think it’s equally important to highlight the nonprofit organizations who are helping to bring these corporate missions to life, and in the case of Media Matching, a UK-based service that connects for-profit companies with volunteer opportunities, materializing missions is all they do.
A division of Media Trust, Media Matching works in partnership with the media and communications industries to build effective communications for the charity and voluntary sector. It does this through media training seminars and workshops, film and TV production, broadcasting (they run the digital TV channel, Community Channel), news distribution, media matching, and campaigns. Essentially, they give a voice to the nonprofits they support, and the for-profits become the megaphone for spreading the word.
Their online service allows charities to upload a request for help, where media and communications professionals (or “advisers” as they call them) can register, and view all the charity requests. If the adviser feels they can help, they respond direct to the charity via the site and the “match” is made.
In addition to the online service, they also offer “bespoke” matching and Speedmatching events. Speedmatching works a bit like speed dating where 10 charities and 10 advisers are invited to enjoy drinks and light fare in a friendly atmosphere, and then each adviser gets 5 minutes to speak to each charity to offer on the spot advice and ideas, and can choose which charities with whom they want to connect further for volunteering and partnership post-event.
While it may be going too far to call Media Matching the “cupid of consiousness,” one thing’s for certain: they help enterprise put their money where their mission is. Click to continue reading »