Our history shows an abysmal failure rate on the part of climate change, but our history also shows us that in the face of a clear and present danger, communities band together in to ‘fix-it’ mode — with amazing results. Apparently we just need to be able to touch or be touched by the issue.
We’ve all seen the powerful images of residents in China’s most polluted cities wearing face masks to protect themselves against the dangerous levels of smog. But at last fall’s Mercedes-Benz China Fashion Week, designers incorporated the respiratory gear into their shows — highlighting China’s air pollution problem and the government’s failure to improve air quality.
Boards, theoretically responsible for strategic direction and governance, typically have very little input to environmental or social issues affecting corporations or their stakeholders. Where should we focus to address this shortfall?
“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of “PR 2.0: How Digital Media Can Help You Build a Sustainable Brand,” told TriplePundit. Therefore it’s vital to build a “strong connection between your digital communications strategy and your sustainability efforts.”
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The message of the new study is quite clear – more companies see sustainability as a core business driver, and innovate and profit…
Alexis PetruPassionate about both writing and sustainability, Alexis Petru is freelance journalist and communications consultant based in the San Francisco Bay Area whose work has appeared on Earth911, Huffington Post and Patch.com. Prior to working as a writer, she coordinated environmental programs for various Bay Area cities and counties for seven years. She has a degree in cultural anthropology from UC Berkeley. Connect with Alexis on Twitter at @alexispetru
Jan LeeJan Lee is a former news editor and award-winning editorial writer whose non-fiction and fiction have been published in the U.S., Canada, Mexico, the U.K. and Australia. Her articles and posts can be found on TriplePundit, JustMeans, and her blog, The Multicultural Jew, as well as other publications. She currently splits her residence between the city of Vancouver, British Columbia and the rural farmlands of Idaho.