Most cause marketing discussions center around marketing the company, product, or service that has partnered with a non-profit organization. Few focus on nonprofits marketing themselves as a means to gain awareness for their cause. And fewer still, discuss how causes can rally support from a government standpoint.
But, for many nonprofits, this is a critical element to keep their organizations running and generate the aid they need to affect change. You2Gov.org, a platform designed to connect users with Elected Officials and political representatives under the rubric of open government, has created social software that allows groups to tap into community affiliations with a fully automated system for managing fundraising, marketing, and operational activities. Their goal is to offer users a front end forum for bringing political, social, and environmental issues to light and back end management tools for transforming that exposure into organized tasks for making a difference. And with the ability to track your progress against a set of clearly defined objectives, that impact is measurable — and repeatable.
I spoke with Alan Silberberg, Founder, to learn more about his vision, and while political power may never fully be in the hands of the people, You2Gov appoints everyone a delegate of their own destiny, and levels the playing field to bring Capitol Hill down to the community level. Click to continue reading »