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As companies and marketers continue to attempt to decode Cause Marketing in determining how best to incorporate it into their efforts, a new conundrum emerges. One that centers around Corporate Social Responsibility and the overall cultural philosophy of a company. For some, it becomes a separation of Church and State issue whereby cause-related activities do not have to be aligned with internal business practices, and are engaged as marketing tactics supporting charitable entities primarily to spur sales. Others believe that the two cannot exist without each other, and that Cause Marketing activities must be tightly integrated with a CSR-driven foundation.
Management consultant and CSR practitioner, Ari√© Moyal sheds some further light on this topic, and attempts to debunk the myths around Cause Marketing and corporate consciousness with an eye on implementing a sustainable strategy that extends beyond marketing, promotions, sales — and even profit.
TriplePundit: Reporting on the Triple Bottom Line
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A fashion shop in Glasgow, Scotland, has taken a rather unique approach to up-cycling. It offers customers the chance to restyle problem vintage garments.
Raw Vintage is located in Southside Glasgow’s Shawlands. It ain’t Glasgow’s highstreet but customers will pass for no less than full blown designer addicts wearing its produce. The shop’s co-owner and creative brain Lisa Carr spent the last three years re-fashioning ill fitting vintage garments to fashionable pieces. This is how come the ‚Äò50s, ’60s, ‚Äò70s and ‚Äò80s items on sale in the store ALL look like a dream instead of the odd item. This is upcycling revolutionary style.
Raw Vintage’s regular stock is an inspiration for customers who can bring in their own problem garments for re-styling. On offer are both modern Scottish designer clothes (including Sweet Jayne, Onnie, Torres, Jennie loof, Gasoline and Electra French) and retro and vintage garments which Lisa already has turned her attention to. The restyled collection dates from the 1920’s to the 1980’s. Everything mixes – the retro styles look modern but their vintage spirit is still intact. The collection includes evening and prom wear and street style clothes.
The upgraded clothes were recently officially critiqued in The Skinny a local entertainment paper which commissioned Ms Carr to upcycle some seemingly hopeless and outdated vintage garments. Photos supplied here are copyright The Skinny.
Geothermal energy is all the rage these days, with the talk of its capability to solve all our energy woes. I had a chance to visit The Geysers, North America’s largest Geothermal operation (generating about 40% of the geothermal power in the US) and I’ve gotta tell you, I’m more fired up than I was before. (I can’t promise not to throw a couple more bad puns in there before this post is through but I hope you’ll bear with me)
Green, Clean Operation
Geothermal power produces emission free, steam-based energy by utilizing heat from the earth’s core. It is so cool. Each plant will have a slightly different set-up based on the rock formations below the surface, but here’s how it works at the Geysers. Two miles below the surface of the earth is hot magma (say it with me: liquid hot mag-ma). One level above that is a porous seabed rock, filled with thousands of tiny cracks. The water from the ancient seabed is filtered through those cracks, and heat from the magma turns that water to steam. The plant works by drilling a narrow hole down 2 miles to the porous rock level, and the steam shoots up the hole. Pressure from the steam turns a turbine, and then, boys and girls, electricity is made.
Here’s a picture of the plant:
What do you do if you’re an environmental non profit to raise funds and build awareness in these turbulent times? If you’re SYRCL, or South Yuba River Conservation League, you do put on the Wild & Scenic Film Festival, the country’s biggest environmental/green/outdoor adventure film festival.
While you’re at it, you make a traveling version of it available for other non profits to raise funds and new membership signups in their area as well, 90 expected for ’09. And to really make an impact on people that will be even more effected by the health of the environment then us, make it available to high schools and colleges as well.
The festival, like the organization, aspires to be inclusive of as many people possible. As they said in the recent festival’s program,
Our collective task is to knit these individual stories into a broader narrative for our times; to unite our various movements in a coherent call for change.Click to continue reading »
Battery production hasn’t been a major US industry for a long time. In recent years, US firms have become more and more involved with developing new technology to make batteries last longer. Now they’re ready to lure the actual production of batteries back to the US. A group of automobile manufacturing companies has formed a coalition and raised $1 billion in government funds to set up domestic battery production facilities – primarily inspired by the anticipated demand for hybrid and all-electric vehicles.
The coalition, the National Alliance for Advanced Transportation Battery Cell Manufacture, is backed by various established and start-up companies including Johnson Controls-Saft Advanced Power Solutions, 3M Co, ActaCell, All Cell Technologies, EnerSys, Envia Systems, MicroSun Technologies, and Townsend Advanced Energy.
Vuela Verde: Regional Airline First to Use Voluntary Carbon Offsets to Help Conserve Panama’s Darien Rainforest
Flying over Panama, it’s hard not to be dazzled, and a bit awestruck, by the vast expanses of lush, seemingly almost untouched tropical forest. This bird’s eye view can be misleading, however. The dwindling amount of large, contiguous tracts of undeveloped tropical rainforest that remain are under increasing pressure from deforestation due to a range of factors– demand for tropical hardwoods, clear-cutting by farmers, land speculation and property development, and mineral and energy resource exploration high up on the list.
While the economics of and motivations underlying these subsistence and commercial activities are clearly established, quantifiable and accepted, the intrinsic, and in many ways still largely unknown, value standing rainforests provide in terms of a wide range of direct economic and indirect ecological “life support” functions are not. Climate modulation, watersheds, constraining erosion and conserving soil health, as well as providing food, timber, medicinal and any number of other types of useful products for local communities in particular–is “externalized” by economists, and by and large a secondary consideration, if that, for business folk, as well as politicians and government officials.
Themselves strapped for funds and resources, local environmental organizations, such as Panama’s ANCON (Asociacion Nacional para la Conservacion de la Naturaleza), are ramping up efforts to engage the private sector and enlist businesses in their efforts to conserve and sustainably make use of the rich abundance of resources a healthy rainforest ecosystem affords.
Regional airline Aeroperlas in July became the first Panamanian company to agree to completely, and voluntarily, offset its carbon dioxide emissions by helping conserve a 1,000 hectare area in the Darien, part of environmental NGO ANCON’s “Vuela Verde” (Green Flight) program. ANCON executive director Alida Spadafora and staff are working to convince other businesses to take the same route.
As Causecast.org recently reported, China is so desperate to get high-polluting cars off the roads of Beijing, the city government is willing to pay drivers $3,600 not to use their cars.
This comes at an interesting time for China as it battles its impacts on the environment, and perhaps equally important, how the rest of the world views its response. As the entire world watched during the lead up to the Olympics, the country managed to make some positive strides, including a city-wide ban on cars one day a week based on license plate numbers, which according to the Chinese government greatly reduced city-wide pollution.
This new initiative would take about 10 percent of the city’s 3.5 million registered cars off the roads – an amount that is estimated to account for 50 percent of the city’s notorious vehicle pollution.
(Photo Source: AP Images via Treehugger)
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So what will it take to get the big auto-makers to manufacture new, more fuel-efficient vehicles? How about massive losses, uncertain oil prices, and a big fat recession.
While the auto industry should have been on this like white on rice at least ten years ago, it looks like arrogance and complete disregard for long-term planning may finally be giving way to the reality of an oil-strapped future.
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The Energy Watch Group just released a new report about wind energy, dubbed “Wind Power in Context – A Clean Revolution in the Energy Sector.”
In it, the EWG authors made no bones about calling out other agencies whose forecasts have been off the mark. The “worst forecasts,” they say, “regularly came and still do come from the International Energy Agency (IEA).”
I imagine those are fightin’ words in the energy modeling world. A proverbial back stab among prognosticating constituents. And yet, you can’t help but agree with the EWG. The IEA, as you’ll see, in which investors may put a bit too much confidence, has been wrong on many energy issues.
In this battle of the energy acronyms, it doesn’t look like the IEA has a chance. And if we keep planning our energy decisions around misinformation, we’re bound to run into serious and damaging consequences.
The opening for eco-friendly printer Pixxlz’ press release yesterday read that they’re changing their tagline from “We Print Green” to “Our Product Is Crap.” Literally.
Recently the online printed products company based in Cambridge, Massachusetts began sourcing a paper pulp from Sri Lanka comprised of elephant dung.
“There are very few printed product companies that offer 100% PCW [post-consumer waste] paper,” said Lindsey Burkhardt, Pixxlz President. “We truly want our competition to jump on the band wagon and offer the same papers that we do. The supply and demand will drive the paper prices down while raising eco-consciousness.”
Hello and happy New Year Greeniacs! I’m back from a vacation and reved to bring you all the best green business news from around the blogosphere. Lots of hot stories this week:
Hawaiian Electric, Khosla Ventures Partner for Green Energy TechnologiesIn order to help the state of Hawaii reach 70% renewable power generation by 2030, Hawaiian Electric, the premier electricity provider in Hawaii has teamed up with venture capitalist firm Khosla Ventures to share information on new technologies to produce clean energy. With all this moving and shaking in the aloha state, I may just need to set up a permanent 3P satellite office at my mother’s house
Food vs. Fuel: Inside the Ethanol Subsidy Controversy
Climate Biz has a great feature explaining both sides of the argument for and against ethanol subsidies. Read up if switch grass makes your head spin.
South Korea and Japan March the Green New Deal Path with Multi-Billion Investments South Korean government announced it would invest more than $38bn in environmental projects and Japanese ministers pledged to create one million new jobs through green infrastructure initiatives. I’ll now be accepting wagers on whether the next US congressional stimulus plan will actually include the green jobs earmarks we’ve all been hoping for.
Celebrities from the music and art communities are coming out in support of the “Small Things Challenge,” a campaign launched yesterday by Intel, Kiva, and Save the Children that aims to boost primary school education and alleviate Third World poverty through charitable donations, microfinance and small business development.
Some 75 million children throughout the developing world do not attend primary school while at least 80 percent of our population survives on less than $10 a day, according to United Nations data. Looking to break this cycle of poverty, Intel, Kiva, and Save the Children joined forces to launch the Small Things Challenge.
Celebrities including Counting Crows’ Adam Duritz and Maroon 5’s Adam Levine have come out to drum up support for the initiative, a year-long effort that includes encouraging charitable donations to Save the Children’s “Rewrite the Future” educational fund and micro-loans through Kiva.org’s microfinance online social lending community.
Dynegy (NYSE:DYN), a large operator of natural gas and coal power plants canceled its joint development agreement with LS Power to build a fleet of new coal power plants. LS Power does maintain the right to build these plants on their own, but this is unlikely without involvement from Dynegy.
Dynegy also says it is “re-evaluating greenfield development options, as well as two projects under construction – Plum Point in Arkansas and Sandy Creek in Texas.” These projects are expected to be operational in 2010 and 2012.
“The development landscape has changed significantly since we agreed to enter into the development joint venture with LS Power in the fall of 2006,” said Bruce A. Williamson, Chairman, President and Chief Executive Officer of Dynegy Inc. “Today, the development of new generation is increasingly marked by barriers to entry including external credit and regulatory factors that make development much more uncertain. In light of these market circumstances, Dynegy has elected to focus development activities and investments around our own portfolio where we control the option to develop and can manage the costs being incurred more closely.”