What fuels a successful philanthropic program is not merely the alignment of a cause to core company values, but partnerships with organizations who help to deliver that giving experience for customers. By working with partners who can solidify the purpose behind the program, companies can benefit from increased brand loyalty, customer retention and sales, all centered upon making a tangible difference.
San Francisco-based JustGive.org, founded in 2000 by Harvard graduate Kendall Webb, was among the first nonprofit organizations to harness the power of the Web for online giving, and has developed a turnkey solution for companies to expand — and manage — their corporate giving efforts. JustGive is guided by its mission to connect people with the causes they care about most and driven by the desire to make charitable giving safe and easy for donors. In the past decade, JustGive has generated $80 million for tens of thousands of charities, and is recognized by Forbes as one of the Best of the Web for charitable giving.
Using their proprietary technology platform, JustGive can develop philanthropic programs that bring consumers and brands together toward a common goal through the following channels:
- Charity Giving Portals
: JustGive can develop a customized giving program that complements a company’s brand and is seamlessly integrated with their website.
- Charity Gift Cards
: JustGive charity gift cards are a meaningful and eco-friendly way to show a company’s commitment to social responsibility. This alternative to tangible trinkets never expires and are redeemable for any charity accessible through JustGive.org.
- Credit Card Reward Programs
: Within many reward redemption programs, JustGive enables users to give their rewards as direct cash to their favorite charity, and the selected charity receives 100% of the donation.
Together, JustGive and companies can create meaningful encounters for consumers designed to make social action simple, memorable and measurable. It also allows companies to demonstrate their commitment to social responsibility, and a vested interest in their cause, through ongoing efforts where they can ensure the greatest impact. In turn, consumers remain connected to brand and cause where all they have to do is just give.Click to continue reading »