McDonald’s and Greenwashing

Gina-Marie Cheeseman
| Friday August 8th, 2008 | 2 Comments

McDonald%27s_Corporate_Logo.svg.jpg
McDonald’s, the world-famous fast-food chain best known for its golden arches and Big Macs, bills itself as a leader “in environmental conservation.” A few weeks ago I walked into a McDonald’s restaurant for the first time in a year and ordered the new sweet tea drink. To my surprise the drink comes in a styrofoam cup.
Styrofoam is also known as polystyrene, which is made from styrene. According to the Environmental Justice Network, styrene is “known to indiscriminately attack tissue and the nervous system” and is absorbed through the skin, lungs and intestines.

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Coconut Telecommunications & Economic Empowerment

| Thursday August 7th, 2008 | 5 Comments

CNOBiofuelMitsib.jpg* Oil from the humble, but ubiquitous, coconut palm is beginning to replace diesel fuel in Papua New Guinea and islands throughout the South Pacific.
In addition to providing a readily available and cheaper alternative to increasingly expensive oil imports, which puts foreign exchange earnings demands on small economies typically in poor position to finance them – the move to coconut oil biofuel is also empowering local residents and small businesses, giving them greater say and control over their economic future.
*Photos courtesy of Kokonut Pacific

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Sustainability as an Imperative in Public Policy

| Thursday August 7th, 2008 | 0 Comments

beach.JPGComplaining about government waste is almost a cliche. From the excessive use of Police ATVs patrolling our completely safe beaches, to the general inefficiency at all levels, governments seem to be avoiding the environmental crisis in their day to day operations. At very least, sustainability does not seem to be on their checklist of mandatory considerations before making most decisions. Everything from policy to the execution of initiatives often misses the mark on the dire need to transition our society to one that is in alignment with nature, rather than at odds with it.
While governments are supporting the development of renewable energy, public policy does not holistically factor in sustainable practices that yield real efficiencies in resource management and care. The result is vast amounts of unnecessary carbon compounding our environmental troubles and furthering resource depletion.
Building renewable energy sources takes years of research and development, but reducing inefficiencies in the operation of governmental entities can often be done in the short term. Or at least soon enough for the political value to reach voting constituents. In fact, many of these re-workings cost little to nothing in financial terms, and are predominantly about creative thinking. In light of growing energy costs and budget deficits, sustainable-minded policy decisions are crucial to curtailing the current crisis.

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How Green Is Your Beer?

| Thursday August 7th, 2008 | 1 Comment

Budweiser_Logo.jpg From Wolaver’s to Dogfish Head Ale, walking down the refrigerator aisle at your local natural or organic grocery store, it’s easy to find a smattering of green beers dotting the section. What one might not necessarily think of talking about organics or sustainability and beer, though, is Anheuser-Busch. However, that is a perception the beer giant has been trying to change for the past couple of years.
Recently, BusinessPundit.com named Anheuser-Busch as one of the 25 big companies that are going green. And even the environment section of the company’s website boasts its history of environmental stewardship dating back to its founder recycling leftover grain from the brewing process for cattle feed back in the 1800’s. Yet, what does it really mean for the InBev empire’s newest addition to be green?

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Dell Claims its Operation is Carbon Neutral – Is It Real or Greenwash?

| Thursday August 7th, 2008 | 4 Comments

Dells claims it is carbon neutral five months ahead of scheduleIn a flurry of publicity yesterday, computer-maker Dell announced that it has reached its target of carbon neutrality, and it has done it five months ahead of schedule.

Dell has an established record of efforts to become a leaner, greener operation, as we’ve reported here in TriplePundit. From a recent announcement of their 80 PLUS Gold power supply to last spring’s statement that their 2.1 million-square-foot headquarters in Round Rock Texas was powered 100% with renewable energy, Dell has touted its goal of becoming the greenest technology company on the planet.

Tod Dwyer, writing yesterday in the Dell company blog Regeneration, said the company’s $3 billion dollar investment in renewable electricity, primarily from wind, solar, and methane-gas capture, has grown from 12 million kilowatt-hours in 2004 to 116 million kWh today – in increase of 870 percent.

Additionally, Dell’s Plant a Tree for Me reforestation program has “offset thousands of tons of CO2 emissions” according to Dwyer, adding that more green programs are on the way.

As reported in TreeHugger, Dell laid out a step-by-step plan on their course to carbon neutral:

  • Implement efficiency standards throughout the operation.
  • Purchase renewable energy directly.
  • Buy verified emission reductions (offsets) and renewable energy certificates for what’s left.

This is great stuff, of course, but – and you probably see this coming – is it really as good as the company claims? Specifically, how does one gauge what it really means to be “carbon neutral”, and is it really even possible?

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Tom Szaky, TerraCycle CEO Interviewed by Huddler

| Thursday August 7th, 2008 | 0 Comments

wormjug.jpg(originally posted at Hudder.com)
Huddler users asked Tom Szaky, founder and CEO of TerraCycle, all your trashy questions (ha ha) over the past few weeks, and Tom answered.
In a nutshell, TerraCycle takes what others call trash, upcycles those materials, and turn them into brand-spanking new products. Who thought you could make a hot little tote bag from KoolAid containers or a sweet homework folder from Capri Sun juice packs?
And just a little fun fact to brighten your day, Tom was named “The #1 CEO Under Thirty” by Inc. magazine in 2006. Eat your heart out, Mark Zuckerberg.
We’re lucky enough to have Tom sticking around for a few days – so if you’ve got any follow-up questions, don’t be shy! Jump in!
Q: Hi Tom, thanks for taking questions. You’ve got a pretty big range of products I see (everything from rain barrels, to tote bags, to cleaning products). How did you get there from just starting with your original plant food product? (by Eli)

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The Time for Planetary Partnerships

| Thursday August 7th, 2008 | 1 Comment

biz-earth.jpgThe time has come for companies to think differently about their environmental efforts. To be sure, it’s refreshing to see more and more companies stepping up to the plate and making significant changes to their operations and investing in infrastructure in an effort to gain environmental benefits. These are extremely important steps, and by no means do I want to discourage any company from taking them.
But it’s time for the leaders to move on. It’s time that they look outside their four walls and find ways to connect with their customers in ways that help the environment. It goes beyond green products and competitive pricing; it’s about partnering with their customers for a better environment.

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Watch a green video. Offset your carbon footprint. Meet Go Green Tube.

| Wednesday August 6th, 2008 | 9 Comments

Increasingly, people of a widening range of backgrounds want to make a difference – in the health of the planet, their community, their family, themselves. And there’s a bewildering assortment of ways to go green these days. You know the usual: Swap out your lights, switch them off, drive a hybrid, buy organic clothes, eat organic food, shop local, reduce your carbon footprint, rah rah sis boom bah.
GoGreenTube%20carbon%20offsetting%20video.jpgFor many, there’s probably this nagging feeling they could do more. Or for many more, they’re just plain too busy and, let’s face it, too lazy to exert themselves much beyond how they live their life now. I’ve found a potential answer to both of these scenarios, and more: Go Green Tube.
It’s simple, really: You watch videos, and every time you do, a verified pound of carbon is offset. You submit videos, more people go there, and more carbon gets offset.

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Wanted: $21 Billion to Save Brazilian Rainforest

Shannon Arvizu | Tuesday August 5th, 2008 | 6 Comments

rainforestresized.jpg Can a new plan to halt deforestation of Brazil’s Amazon rainforest actually work? Last week, Brazil’s President Luiz Inacio Lula da Silva announced a new international fund to raise money for sustainable forest projects. It is hoped that nations will donate a target amount of $21 billion over the next 13 years. Norway has been the first to commit with $100 million so far.
“We are conscious of what the Amazon represents for the world… It’s better for the country’s image to do things right, so we can walk in international forums with our heads high,” Lula said.
But the logic behind such a plan seems faulty. Global warming and the need for carbon sinks (in the form of rainforest vegetation) are cited as the main reasons for an international financial commitment to sustainable forestry projects. Brazil is only accepting money, however, if nations release any direction or accountability to how the funds will be spent.

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Smart Lighting Set to Shine at Olympic Village in Beijing

| Tuesday August 5th, 2008 | 0 Comments

echelon_olympics_sm.jpg Olympic Games have traditionally been a platform for much more than athletic prowess and national pride- and that’s certainly the case with this year’s Summer Games in Beijing.
Making this year’s Summer Games a “Green Olympics” has been a priority for the Chinese government. Part of the plan is the installation of a smart lighting network control system at the Olympic and Paralympic Games Village, which some 23,000 athletes and team officials will call home for the duration of their stay.

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Humana Peddles Bike-Sharing at National Conventions

| Monday August 4th, 2008 | 1 Comment

bikes.jpg Picture Barack Obama rolling down the streets of downtown Denver on a shiny new cruiser bike. Or John McCain in the Twin Cities, baseball cards stuck in between wheel spokes to make his bike sound like a motorcycle.
Though these images may not be the likeliest for one to see, thanks to the Freewheelin initiative from Humana, they will definitely be possibilities. Partnered with non-profit Bikes Belong, Humana will be unveiling its new bike-sharing program at this year’s Democratic and Republican National Conventions.

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Combating Climate Change: Help Wanted

| Monday August 4th, 2008 | 4 Comments

CC_logo_small.jpgClimate change is one of the most profound challenges of modern times. So why is it that there is such a serious shortage of greenhouse gas experts, climate-change strategists, and professionals in the field? After all, climate change will certainly affect all of our lifestyles and the way we do business. And while it’s undoubtedly important to develop rigid, international standards for greenhouse gas monitoring and management, it’s equally as important to have skilled workers in place to ensure these standards are put into practice correctly.

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California Helps Set Future Course and Forecast for Efficiency and Renewable Energy

| Monday August 4th, 2008 | 0 Comments

California PUC sets efficiency targets and approves renewable energy contractsThe California Public Utilities Commission announced last week energy efficiency goals for 2012 through 2020, estimating that the targets will save 4,500 megawatts of electricity generation, equivalent to the output of nine major power plants.

The targets set by the Commission will be updated in 2010, with the current interim goals going to the California Air Resources Board as part of  implementation of California’s “Global Solutions Act” climate change legislation (AB 32).

PUC president Michael Peevey said in a prepared statement:

“Energy efficiency is the state’s preferred way to meet our growing energy needs, as outlined in our Energy Action Plan. California has one of the most aggressive energy efficiency plans in the nation and today’s decision improves those efforts to reflect a coordinated and comprehensive approach toward energy efficiency in order to maximize saving in the coming years.”

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Bank of America: Green or Greenwashed

Sarah Lozanova | Monday August 4th, 2008 | 8 Comments

cash.jpgAs the largest consumer and small business bank, BofA (NYSE: BAC) can have a major positive or negative impact on the environment. Since March, 2007, the bank has taken on a $20 billion initiative to “encourage environmentally friendly business activity” over the next decade. Applauded by some and criticized by others, just how green is this bank?
Crystalline Tower Office Building in Manhattan
BofA’s new 2.1 million square foot tower is being heralded as the world’s greenest skyscraper. The building features a passive solar design, the use of recycled and renewable materials, and work stations with individual climate controls. Natural elements include the use of rain water and a green roof reduces energy use for heating and cooling.

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Why the Sustainability Community Needs Social Networking

| Monday August 4th, 2008 | 1 Comment

social-networking.gifOver the course of the past 4 years I have had the opportunity to work with or share market strategies with executives at social networking companies such as LinkedIn, Spoke Software, Visible Path, and BranchIT. Of particular interest to me was the ability to develop and leverage what I referred to as “Relationship Capital Management”; the opportunity to develop, foster, and share relationships within an organization (or ecosystem) for the purposes of optimizing knowledge management and revenue generation. (I posted some columns on this trend a couple of years ago on “Relationships as Assets” and Relationship Capital Management and CRM).

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