New Apple iPhone 3G to arrive in Green Packaging

| Monday June 30th, 2008 | 5 Comments

3giphoneofficialpic03.jpgIt’s faster, it’s cheaper, it’s just as beautiful, and now it’s greener–at least its packaging is. Apple, the same company that got bruised in its fistfight with Greenpeace last year, literally just announced that its new iPhone 3G, in all of the glory of its already unprecedented demand, will arrive next Friday outfitted in green packaging.
According to the Register, Apple has ordered millions of potato starch paper trays from PaperFoam, the same Dutch company that supplies Motorola with packaging its products. The result–a 90 percent reduction in carbon footprint over plastic and a tray made entirely from a natural resource, as opposed to the visually appealing but environmentally appalling Styrofoam my MacBook Pro arrived in.

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Carbon Markets Clear the Air

| Monday June 30th, 2008 | 2 Comments

CC_logo_small.jpgAs the public debate continues on whether greenhouse gases contribute to global warming or whether we are going through a natural cycle, enormous political pressure and investment dollars are streaming into the solutions aspect of the debate. Discussions in North America on environmental policy and economic benefits are steaming ahead at all levels of government and in the corporate board room.
Putting the debate aside, creating a carbon market that stimulates activity to address climate change provides everyone an opportunity to participate. Whether it is cap and trade, carbon taxes or carbon tariffs, a business case will drive change especially if the end consumer does its talking with its wallet.

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Carbon -The Largest Commodity Market?

| Monday June 30th, 2008 | 2 Comments

carbon.jpg Carbon may become the world’s largest commodity market, according to recent investigations. The Financial Times reported late last week reported that the carbon market could “outstrip the conventional commodities markets” and other estimates of more than $3 trillion in 2020 have been cast, by Point Carbon for example, dependent on US participation. Bart Chilton, commissioner of the Commodities Futures Trading Commission has estimated that

“even with conservative assumptions, this could be a $2 trillion futures market in relatively short order.”

The carbon market emerged after the UNFCCC conference in Kyoto 1997, where over 30 nations adopted GHG reduction schedules. The Kyoto Protocol introduced emissions reduction trading using free market economic mechanisms which allowed the commencement of international carbon reduction transfers. Hence the emergence of a commodities market that is now rapidly escalating in value.

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Emerging Career Opportunities: Carbon Markets

Frank Marquardt | Monday June 30th, 2008 | 0 Comments

carbon%20offset%20center.jpgWhile pundits on this blog and elsewhere question the value of the cap-and-trade system, the efficacy of structures set up to reduce emissions in developing countries, and even the morality of carbon offsets, no doubt many of you in the readership recognize something going on beneath the surface of these debates: The emergence of a batch of new jobs.
The World Bank sized the 2007 carbon markets at $64 billion, and from 2006 to 2007, the voluntary carbon markets nearly tripled in size, according to a report by New Carbon Finance and Ecosystem Marketplace. A May study released by Point Carbon estimated that the carbon market could be worth more than $3 trillion by 2020.

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Great Wines and Sustainable Farming in the Central Coast

| Monday June 30th, 2008 | 0 Comments

wine.jpg The Central Coast Vineyard Team is at the forefront of green viticulture, comprising an active network of local farmers committed to best practice wine-making. For nearly 15 years the Team has been developing and promoting sustainable methods of farming within the region. But even better, they have a profitable business model that produces flavorsome wine grapes whilst putting the environment first. It is a leading practice setting admirable standards in the wine industry.
The Team is a non-profit outfit; a collaborative partnership of scientists, growers, wine makers, researchers and natural resource professionals. Their mission is to promote sustainable winegrowing and they work in a dynamic industry that requires flexibility and innovation to tackle the complexities of environmental management. The diversity of programs undertaken by the Team and the ever-evolving nature of their practice has given them a wide range of experience, and now, the wines and the Team’s reputation are reaping the rewards.
The Team has been recognized as an innovative leader by regulatory agencies, educators, and environmental activists and has received awards from the US Environmental Protection Agency, CA Department of Pesticide Regulation, Regional Water Quality Control Board, SLO Community Foundation, and the SLO Air Pollution Control Board – as reported on their website.

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The Greening of the Hotel Industry

Gina-Marie Cheeseman
| Monday June 30th, 2008 | 1 Comment

fairmont%20hotel.jpgGoing ‚Äògreen’ is more than a mere fad in the hotel industry. The San Francisco based Kimpton Hotels and Restaurants began implementing environmental initiatives in 1985. Twenty years later Kimpton created EarthCare, which has over 40 eco-friendly practices, including energy and water conservation. In 2006 Kimpton earned the National GeoTourism Award given by National Geographic Traveler and the Travel Industry Association of America. The state of California acknowledged Kimpton’s efforts.
“Supporting a sustainable world has long been a core, guiding principle behind our business practices,” said Niki Leondakis, chief operating officer of Kimpton. “As environmental awareness is increasingly spreading throughout the country, this award acknowledges the many ways that organizations have the power to impact change for the future of our planet.”

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Eskimos Sue 23 Energy Companies For Global Warming Related Damages

| Saturday June 28th, 2008 | 6 Comments

The first major global warming court case has yet to take place, but various attempts at landmark cases that will make litigation history have been made in the last year or so. Now a new case featuring a community of Alaskan Eskimos could move into the spotlight. Not least because the lawyers involved are the same as those that broke the tobacco industry ten years ago.

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G8 Commissioned Study Reveals That Tough Climate Targets Can Be Achieved

| Saturday June 28th, 2008 | 1 Comment

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Low carbon societies can become a reality because technically and economically it is possible to reduce greenhouse gas emissions, say scientists from nine countries who researched the issue on behalf of the G8. They say that reducing global carbon emissions by half by 2050 is feasible if clever models are applied and outlined details of three extensive models in a peer reviewed article in Climate Policy.

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Please Take the Triple Pundit User Survey

| Friday June 27th, 2008 | 0 Comments

survey.jpgHappy Friday everyone. At long last, we’ve conjured up a user survey for Triple Pundit readers and it’s really important that we get some good data over the course of the next week or so. The purpose of the survey is two-fold – 1) To find out more about you, and 2) to find out more about what you want to read about. Please feel free to leave any additional comments about 3P in general at the end of this post. This survey will take ONLY 5 MINUTES (honest!).


CLICK HERE TO TAKE THE SURVEY

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California Unveils Plan for Cutting Carbon

| Friday June 27th, 2008 | 0 Comments

smoker88.jpegThe California Air Resource Board (CARB) on Thursday unveiled its proposal for how to drastically cut greenhouse gas emissions by 2020.
The much-anticipated plan (PDF) is the latest step toward implementing California’s landmark “Global Warming Solutions Act” (also know by its legislative number, AB 32), passed in 2006. The bill includes mandates to reduce greenhouse gas emissions to 30 percent below 1990 levels by 2030 – or 427 million metric tons of carbon dioxide (CO2) equivalents; a subsequent executive order extended that mandate to a whopping 80 percent by 2050.
As Alexis Madrigal reports at WIRED Science, “The scoping plan shows that California needs to cut 169 million metric tons of carbon dioxide equivalent from the 2020 business-as-usual scenario. That’s more than twice Massachusetts’ total CO2 emissions from 1990.”

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What If Your Lawn Had Brains?

Shannon Arvizu | Friday June 27th, 2008 | 0 Comments

sat.jpg Water shortage is an an increasingly important issue in cities across the nation. More than half of all urban water is used on landscapes, much of which is wasted on overwatering. Municipalities are implementing new regulations to curb usage and increase prices. So, where does that leave business owners and homeowners who would still like to keep their properties pretty with fresh foliage?
WeatherTRAK offers an advanced smart irrigation system for commercial and home use. It automatically knows when to water and how much to water based on up-to-date weather information tracked by satellite, plant type, and soil gradient. The system saves water and eliminates property damage from overwatering. It also delivers real-time information about your system via the Internet. It’s like having your own personal meteorologist and landscape manager handle your lawn. The system averages a 2-year payback period and is already in use on several multinational company campuses.

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Paul Polak on Poverty Alleviation

| Friday June 27th, 2008 | 0 Comments

Paul Polak, founder of International Development Enterprises (IDE), has released an enriching addition to the poverty debate. ‘Out of Poverty’ clearly elucidates some of the great myths of traditional development approaches and, best of all, will have you thinking optimistically about solutions.
Polak’s work provides an innovative and well grounded approach to addressing poverty; a revolutionary style that recognises the competencies and enthusiasm of the poor as subjects in the development process.

It is “a wise and engaging new book” (The Economist) that offers “optimism not just for those fighting poverty and those fighting to get out of it, but for any company interested in a basically untapped 1 billion-person market” (BusinessWeek).

For Polak, small farmer prosperity represents a great opportunity to end rural poverty and because of this, development initiatives should maintain a focus on rural development through investment within these communities. In doing so we must move away from the ‘business as usual’ approach and reject 3 great myths surrounding poverty alleviation, which are that:
1. We can donate people out of poverty;
2. We can end poverty through national economic growth; and
3. Multinationals as they are now will end poverty.
He elaborates on the significance of these myths within the book and also provides an outline in his latest IDE presentation, which can be seen on this youtube video:

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Whole Foods Unveils New Outdoor Ad Campaign

| Friday June 27th, 2008 | 0 Comments

bc8a1.jpgLast night, as is the case most days, I was quickly skimming through the barrage of MediaPost newsletters I get in my inbox. Sandwiched in the newly-launched ad campaign section, between a promotion by Jolt Energy to hand out free cola to residents in Alaska that will have no darkness for the next week and a promotion by Hanes showing Charlie Sheen in his undies, something caught my attention: Whole Foods has recently launched an outdoor campaign in the tri-state area positioning itself as the grocery store that meets the everyday needs of people.
Created by boutique New York ad agency The Watsons, the ads range from touting being healthy to poking fun at some of the things the chain is being notorious for in a seeming attempt to compete with more traditional grocery store chains. Splattered on subway entrances and billboards, one ad reads: “A 50 person line has about a 4 minute wait. About as long as you wait for other cashiers to wrap up a personal call.”

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Interview with Mitch Baranowski of BBMG

Gina-Marie Cheeseman
| Friday June 27th, 2008 | 0 Comments

bbmg_logo.gifToday I interviewed, via the telephone, co-founder of BBMG Mitch Baranowski. He began by telling me that BBMG is “a hub for socially conscious companies that practice the triple bottom line.” The rest of the interview focused on BBMG’s Conscious Consumer Report.
Q. In the introduction of the report it mentions “the rise of the conscious consumer.” What caused that to occur?
A. It’s a combination of things. We are becoming increasingly conscious as consumers. We can’t do anything about issues like foreign policy, but we can purchase with a purpose. We can choose to do our part to make the world a better place.
We’ve seen the emergence of the social entrepreneur. Whole Foods is a good example. Companies are becoming socially responsible, and non-profits are becoming more entrepreneurial…what we call the for benefits sector.

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Where’s My Wind? Outdated Grid Transmission in the U.S.

Shannon Arvizu | Thursday June 26th, 2008 | 0 Comments

grid.jpeg Wind energy is facing yet another obstacle in the U.S. This time it’s about transmission issues. How do we connect various renewable energy projects to our nation’s grid? Currently, the U.S. transmission grid needs serious upgrading to handle the additional input of energy. In the meantime, wind turbines slated for installation have been collecting dust instead. Last week, the U.S. Senate held their first hearing on renewable energy and transmission. Don Furman (President-elect of the American Wind Energy Association (AWEA) and Chair of AWEA’s Transmission Committee) gave testimony at the hearing and proposed the following considerations to mobilize our leaders into action.

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