Urban Aquaculture Could be Worth $1.5 Billion in NYC Alone

| Tuesday September 12th, 2006 | 0 Comments

aquaculture.jpgAccording to an article in Seed Magazine, indoor urban aquaculture in the middle of New York City could be as productive as current fish-farming techniques with better health results for both people and the environment. A test system in Brooklyn is farming thousands of Tilapia succesfully while using a bacteriological system to handle the fishes’ waste. By recirculating water through this system the technique could be used on countless vacant lots and wharehouses in urban areas around the world. It is claimed the system is less stressful on the fish too. So far it isn’t a profitable business, but with pressure on wild fish stocks ever increasing, there’s a chance this entrepreneur is on to something.

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The True Price of Everything

| Tuesday September 12th, 2006 | 4 Comments

groceries.jpgThere is a lot of talk these days about rising energy prices, but many U.S. agricultural sector websites still insist on telling Americans that they live better than anyone else in the world because their food is cheaper. Calculating from a base of the percentage of one´s annual wage that is dedicated to food expenses, the statistics are quite astonishing. According to the USDA/Economic Research Service, the percentage of family income spent on food in the United States has dropped from 24.2% in 1930 to a mere 9.5% in 2004. A UC Davis education site puts the figure at less than 9%, adding a eulogy that Americans should be truly grateful.
According to Food Check-out Week, another site published by the California Farm Bureau, in 2006 “the average household will earn enough disposable income — that portion of income available for spending or saving — to pay for its annual food supply in only five weeks”. Five weeks compared to nine weeks for the French, thirteen weeks for the Japanese and a whopping seventeen weeks for the Mexicans.

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Sharing the View from the Summit

| Tuesday September 12th, 2006 | 6 Comments

summit.jpgBefore I started writing about sustainability, I used to take on freelance work as a language, public relations and corporate communications coach for Spanish executives in a wide range of sectors, from tourism to manufacturing. I helped them negotiate contracts with foreign partners, compete for high-level positions in multinational corporations and survive foreign takeovers of their companies.
I was often sought out because I was an American and the American executive model was the most admired. From time to time, I served as a human resources consultant for Northern European and American companies. After a candidate was hired, I was often asked to coach the new executive to improve his or her language skills and inter-cultural communications. Most of these executives had shelves full of books about American management and marketing concepts. To perplexed FC Barca and RCD Espanyol fans, I explained the business terminology related to American and British sports vocabulary; what it is was to field or bunt for another person, cover all the bases, have targets and goals, to huddle, and to establish a level playing field. In those days, Europe looked almost exclusively to North Americans for advice on how to reach the heights of success; from stolen cheese theories to the strategy of selling one’s Ferrari after one reached the top. Things have changed a bit since then.

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The Worsted Witch Takes on the Carnival of the Green

| Monday September 11th, 2006 | 0 Comments

cotg.gifNot to be outdone by the excitement today about Pablo’s mugs post, The Worsted Witch is hosting the Carnival of the Green and it’s a great read as always with an extra creative carnival style narrative to wrap up your Monday with a laugh.

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The Economist Tackles Climate Change and Walks the Walk

| Friday September 8th, 2006 | 0 Comments

economist090806.jpgUnlike Vanity Fair, whose green issue was notoriously un-green, The Economist has gone to great lengths to document and offset the environmental impact of its 16 page “green issue” which comes out tommorow. After tallying it all up, the magazine paid about $1200 to a company called Carbon Neutral which sequestered a certain tonnage of CO2 in a mine on their behalf. The solution is interesting, but the fact that they took the time to make the calculations is arguable more valuable since it lays the groundwork for understanding where to direct future efficiencies.

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McDonald’s Happy Meals: If a Hummer Works, Why Not a Prius?

| Friday September 8th, 2006 | 4 Comments

hummer_prius.jpgRather than yet another post bashing McDonalds for their ill-advised decision to put toy Hummers in their happy meals, I thought presenting them with a new idea might be more productive. Al from CityHippy and Matthew from Enviroblog have been cooking up a really interesting notion (Inspired by Brie’s comment on my last post): If Hummers sell happy meals, why not Priuses?

Hybrids of all kinds are outselling Hummers a million to one, so there is clearly an appeal, and kids love technology and new gadgets. Why not give out happy meals with toy Priuses, Smart Cars and Tesla Roadsters inside? The kids would love them, the PR would be outstanding, and McDonalds would actually have the satisfaction of feeling good about their claims to be commited to environmental stewardship. I don’t know what kind of cash GM forked over to promote their Hummers, but couldn’t a similar deal be worked out with more responsible automakers? What if I promise to eat a Big Mac?

Seriously though, unless GM has given McDonalds untold millions for the promo, it seems like giving away something that actually promotes wiser choices can’t possible be a bad thing, in fact it has to be better. What would it take to make it happen?

PS – In further news, a number of people have called into question the open-ness of the McDonald’s CSR blog, whose comments section seems to be very delayed and may not, in fact, post all comments. Although some degree of spam and troll monitoring makes sense, it goes against the principals of a blog to filter comments however negative! Hopefully they will have the courage to open comments up more quickly.

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Kiehl’s Drugstores and NRDC Clicking for Greenland

| Thursday September 7th, 2006 | 1 Comment

logo_kiehls.gifKiehl’s is a famous chain of drugstores which for some reason I’d never heard of. Nonetheless, I’m told by their recent press release that they are a global brand with some clout. So it’s great to see a brand of their stature teaming up with the NRDC to raise awareness of global warming. The banner under which they’ve decided to march is called “Click for Greenland“. If you watch a short presentation and then click a link, 25 cents is donated to the NRDC. Not bad.
This is a very interesting sort of campaign. For one thing it’s a little more interactive than just sticking up a banner in the store saying “we care” or even by making an outright donation. By forcing the reader, and potential customer, to visit a website and look around, then click on something, you get a lot more of that person’s time and both the issue and the sponsor get a lot more exposure. Plus, the website is well designed and rather interesting, which should presumably be an added payoff for the visitor and obviously benefits the NRDC, a worthy organization.
But the marketing campaign is obviously good for Kiehl’s considering I’d never even heard of them and here I am singing their praises in a very public space. If you know any reason why I shouldn’t please comment below…

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McDonalds Responds to the Happy Meal Hummer

| Wednesday September 6th, 2006 | 8 Comments

mchummer.jpgMcDonalds has caught a lot of flack lately because of the infamous toy Hummers included in their happy meals for kids. They’ve also caught a lot of defense from people who don’t really see what the big deal is – it’s just a toy truck after all. The problem, of course, is that the Hummer has become something of an international symbol of bad taste and touching it with so much as a ten foot poll is bound to rile people up, whether justified or not.
Bob Langert’s excellent McDonalds CSR blog offers a response today, saying that he feels the promotion does not, in fact, reflect McDonald’s commitment to envrironmental responsibility, which is not quite the same thing as saying it was a bad idea. But either way, I think it’s great that McDonald’s official blog can offer an honest response.

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Ask Pablo Introduction

| Wednesday September 6th, 2006 | 7 Comments

Pablo is a Sustainability Engineer who uses his unique background to answer readers’ sustainability-related questions. Pablo is a Sustainability Engineer and VP at ClimateCHECK. He is a graduate of the Presidio School of Management and earned his engineering degree from Cal Poly. CC_logo_small.jpg He answers readers’ questions with regards to such technical issues as energy consumption, efficiency, life cycle analysis, and environmental footprints of business. His perspective is that of a seasoned engineer with the added business sense that comes with an MBA in Sustainable Management.

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Presidio MBA Program Open House September 22 in San Francisco

| Tuesday September 5th, 2006 | 0 Comments

presmba.gifIf you are in the San Francisco Bay Area, and are considering entering an MBA program, consider popping over to Ft. Mason on Friday, September 22 to meet Presidio faculty, staff, graduates, and students for an MBA Open House. It starts at 5:30 PM
There will be a half-hour presentation followed by Q&A. It’s a great way to start your weekend. See you there!
Open House Location:
Fort Mason Center Building A – Marina Room
in San Francisco
You must RSVP to: events-at-presidiomba.org

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Carnival Of the Green at Green LA

| Tuesday September 5th, 2006 | 0 Comments

cotg.gifThe week started late here in the US, but it still started with a green blog carnival! Pop on over to LA Green Living for a particularily good collection of green blog posts to get your shortened work week off to a green and inspired start.

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Those who can build… Skanska´s role in transforming New York

| Friday September 1st, 2006 | 0 Comments

emstate.jpg”Those who can, build. Those who can’t, criticize,” was a famous line of the late Robert Moses. Although he never held elected office, Moses charted the course of urban planning and development of New York City for the best part of the twentieth century. For those too young to remember, or too far from the Big Apple to have lived its transformations during Moses´ long trajectory as the eminence grise of New York City government, I recommend Robert Caro´s monumental biography, a visit to New York Transit Museum’s exhibition The Triborough Bridge: Robert Moses and the Automobile Age, on view until April, 2008, or at least a quick scan of his 1981 New York Times obituary.
It was Moses’ “cherished ambition… to weave together the loose strands and frayed edges of New York’s arterial tapestry,” according to the transit authority press release for the exhibition, a sentiment that could be used to describe Sweden based multinational corporation Skanska AB´s relationship to the same city. Just as few people identified Moses as the man behind the changing landscape of New York from the 1930s to the 1960s, few people today would relate the name of Skanska with the renovation of the Lexington / 53rd St. subway station, The World Trade Center transportation hub project at Ground Zero or the transformation of the FDR Drive. In the most recent issue of its own company magazine, “Worldwide”, the company suggests that, “Skanska could well be New York’s best kept secret,” and lists no less than 27 Skanska projects in the greater New York area.

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Top 10 Most and Least Expensive Places for Driving?

| Wednesday August 30th, 2006 | 0 Comments

freeway33.jpgWith the price of gas up and car-dependant sprawl the development norm for most people it’s interesting to see an analysis of exactly how much the average household shells out per year in gasoline costs. According to Sperling’s Most and Least Expensive Places for Driving list, Atlanta tops the list with a whoping annual gas expense of $5,772 per household. Not surprisingly, suburban areas in the south, especially Florida and Southern California also rank high. But interestingly, El Paso comes in as the cheapest – a city no less car dependant than any of the others.
It turns out that the survey does not take into consideration households without cars, or I’m fairly certain New York and San Francisco would have scored much lower. It’s also a metropolotain ranking, so even though people in Manhattan hardly ever drive, the rating that includes them would stretch halfway across New Jersey. The numbers don’t include car mainenence and other factors either.
Useful or not? The entire list can be seen here.

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Net Impact Releases Business as UNusual Guide

| Tuesday August 29th, 2006 | 0 Comments

netimpact.jpgNet Impact has just released their first guide to MBA programs that focuses on environmental and social aspects of business education. The guide details 39 leading MBA programs, including student responses to surveys, curriculum information, inside perspectives on faculty and alumni networking, as well as broad data aggregated from all the schools in the study. It looks like it’s going to be a great resource.
Download the whole PDF right here.

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Chopsticks Price Hike Changes Disposable Habits of Japan

| Tuesday August 29th, 2006 | 1 Comment

chopctisk78.jpgIn a remarkable bid to preserve what’s left of Chinese forests, the government has begun raising the price of chopsticks. It started with a 5% tax locally, and evidentally has resulted in 30% higher prices for disposable chopsticks in Japan. Though such abrupt changes may cause momentary disruption, Japan, who import almost 100% of their chopsticks from China, has responded by switching to re-usables. From the article:

“We were concerned that our customers would complain over the change, but we haven’t had any complaints that it is unhygienic. We’ve been able to reduce the amount of garbage,” Marche spokesman Tomohiro Ajioka said.

Seems like an ultimate win-win (depending on the orgins of the reusable chopsticks) for Japanese restauranteurs who, despite an initial expense, will end up with higher quality service, less trash to deal with, and savings.

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