Honda Webinar: The Fuel Economy Challenge

| Friday October 31st, 2008 | 2 Comments

Yesterday Honda Motor Company conducted a webinar entitled The Fuel Economy Challenge addressing the new CAFE standards and Honda’s overall approach to alternative fuel vehicles. Present at the webinar were John German, Manager, Environmental Policy Analysis America Honda Motor; Ben Knight, VP Honda R&D Americas; Edward Cohen, VP Government Relations American Honda Motor; and Dan Bonawitz, VP, Product Planning and Corporate Logistics America Honda Motor.

The goals of the 90 minute presentation and Q & A, which is available online, was to provide a clear understanding of Corporate Average Fuel Economy Standards (CAFE), and to explain Honda’s approach to advancing fuel efficiency.

I recommend taking the time to watch the full webinar for anyone interested in the new CAFE standards and the outlook of the auto industry from the perspective of a major automaker.

Below I summarize some of the main points from John German’s presentation about the new CAFE standards. In the webinar, Ben Knight discusses Honda’s approach to meeting the goals of the new CAFE and the company’s overall approach in alternative fuel vehicle development:

  • The auto industry is at a critical juncture, facing the twin challenges of energy sustainability and climate change.
  • Determining CAFE standards and measuring results, while widely discussed, is also easily misunderstood due to their complexity. (If you watch the webinar, have your scientific calculator on hand so you can do the math along with German).
  • The new CAFE standards are a “game changer” for automakers, involving both attribute-based standards and “maximum feasible” standards. The 35 MPG target is the minimum mandated by Congress, and will likely be higher due to the maximum feasible requirement.
  • The new standards will not only increase fuel efficiency, but also determine the future direction of policy development as well as the nation’s long term policy toward sustainability and climate change.
  • The new CAFE standards will triple the rate of new technology introduced for improving fuel efficiency. Between 2011 and 2015, miles-per-gallon is required to increase at a rate of 4.5% per year. Therefore, the actual average MPG rating by 2020 may actually be higher than the required 35 MPG minimum. (See graph below)
  • Only 20–25% of the power produced in a modern internal combustion engine is available for motive force. Even a hybrid is only 30–35% efficient. Therefore significant opportunities still exist to improve the efficiency of the internal combustion engine. (See graph below)
  • The internal combustion engine will continue to dominate the market through at least 2020.
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Weekly Green Business Wrap-Up

| Friday October 31st, 2008 | 4 Comments

toyota.jpgToyota Comes up with a New Way to Green: Plant Based Cars!
Seriously. Now, who doesn’t love Toyota? Here is one more reason. By 2015, Toyota plans to roll out cars in which bioplastic accounts for one-fifth of all plastic components. Let’s hope the parts are not leaky like my green bags (anyone else have that problem?) This bioplastic can compost a little too quickly sometimes if you know what I mean. Haha! Compost humor.
lightbulb.jpg Sustainability Reporting is Back in Business CSR Reporting is the new black. 80% of the world’s 250 biggest conglomerates now do some form of sustainability reporting. It’s all about keeping up with the Joneses. The Sun Microsystem Joneses that is.
united-kingdom.jpgUK Gov’t Announces Zero-Tolerance Approach to Waste In the US we have zero tolerance for… what? Driving on the left? I was going to say drugs, but that seems to have eased off a bit in recent years. I don’t know. The straight talk express? No, some people still seem to like that. Definitely nothing this cool.
Castle%20Geyser_vertical.jpgGovernment Opens 190 Million Acres for Geothermal I know all you people are head over heels for geothermal. I was a bit worried that these were national parks, but it looks like the good ole US government excluded those. This land can apparently produce over 5,000 megawatts of power by 2015 and over 12,000 megawatts by 2025. Hot springs here I come!
food.jpg Hotels Cut Food Waste Using Decomposition Machines
Blogger create strange newfangled names to make composting seem high tech. Don’t get me wrong. I love composting. Hotels are bastions of food waste, and it’s great to know that there are companies working to solve the problem
daimler-chrysler-logo.jpg Chrysler Kills First-Born Hybrids First GM killed the electric car. Apparently this is some sort of sick initiation rite to be a part of the GM family. Or else consumers were just not so thrilled about paying extra for hybrid technology that was geared more toward boosting performance than fuel efficiency.
pillo.jpg Pillow Maker to go Zero-Waste by 2010
The biggest producer of pillows, one out of every 3 in the US, has made a serious push to up their eco cred with this goal. OK, you guys are going to think I’m joking but I’m totally serious. If there is a pillow fight in the factory like in the movies with a lot of feathers flying around, what do they do with all the feathers after they fall to the ground?
laptop.jpg Co-Working: Not Just for People You’re Paid to be Nice to This new alternative to the cube, and lying around in your underwear with the cat on your chest and the laptop on your thighs (just me?), AND those coffee stained couches crowded with jobless hipsters is here! Co-working spaces have hot desks with lights, high speed internet, ergonomic chairs, people to talk to, and the best part? Your boss is still back at the office.
Lastly, we had a big week here at 3P! We the streamed the UPS press conference about the new Hybrid Hydraulic Vehicles and discussed the technology here and here. We had a rousing discussion about the meaning of green, and we found out that the CEO of Pitney Bowes things junk mail is *good* for the environment.
See you next week! Let me know at jen at triplepundit dot com if you have any hot green business tips to share.

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Goodwill and Dell Extend Reconnect Program to New York State

| Friday October 31st, 2008 | 0 Comments


Computer recycling has never been convenient. While just about every major manufacturer offers an end-of-life take back program, finding and printing the right labels, weighing materials, and shipping the package off isn’t always easy. Even then, some manufacturers will only collect their brand materials meaning you have to do the same process all over again for that monitor you got elsewhere. Having a reliable, go-to place to recycle any brand computer for free would be easiest right? With Reconnect, that’s the place Goodwill is trying to become. Dell and Goodwill are now extending their Reconnect Program to 31 drop-off locations in New York City and eastern New York State.

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Pitney Bowes Chairman Sticks Up for Junk Mail

| Thursday October 30th, 2008 | 4 Comments

draculabadge.gifDo Not Mail campaigns and their celebrity champions (Oprah and Leo are the latest converts) are becoming quite a nuisance for companies like Pitney Bowes that provide goods and services to the direct mail industry. In a recent NY Times interview, Pitney Bowes executive chairman, Michael J. Critelli, defended the direct mail industry arguing that opponents to unsolicited mail are over-hyping the damage to the environment. Critelli believes these groups “are exceptionally well funded, exceptionally zealous and, in many instances, exceptionally resistant to the facts.” Pitney Bowes makes postage meters, which are used by direct mail companies, although Critelli estimates only 10% of Pitney Bowes sales are linked to direct mail.

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Recycle Your Water Bottles On Your Laptop

| Thursday October 30th, 2008 | 1 Comment

laptop-sleeve.jpgThis is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
From leather to leader is how Leed’s explains it on their website. How about from bottles to briefcases? That might be a better description for Leed’s line of 100% recycled promotional items made from water bottles and other recycled everyday items.
Leed’s Owl line of bags and other items made from recycled water bottles has added a new product to their list of made from 100% post-consumer recycled material (product label affirms this claim).
The new Recycled Owl Laptop Sleeve holds standard 15″ laptop, has a front pocket, carry handle and runs around $15.
This is one of a number of new items in the 100% Owl post-consumer recycled line released in the last few months making Leeds one of the most prolific manufacturers of promotional bags made from recycled bottles (see the full line here).
They also offer 54% post-consumer recycled products under the Owl brand name which cost a little less than the 100% items.

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UPS Delivers a Message with HHV in Atlanta: Government and Corporate Partnerships are Key to Finding Solutions

| Wednesday October 29th, 2008 | 0 Comments

A key partnership between industry and government brings the HHV to the streets“There are a lot of ways to move a vehicle down the street”.

That’s what John Kargul, Director of Technology Transfer at the EPA’s Office of Transportation and Air Quality, told me in Atlanta earlier this week. We were discussing the various concepts in alternative fuel vehicles and propulsion systems that are little known yet still hold great promise in meeting our transportation and energy challenges.

Until Monday, the Hydraulic Hybrid Vehicle (HHV) was one of those little-known concepts promising significant potential for increased fuel efficiency and reduced carbon emissions.

After two years of road testing done in a “real world laboratory”, working UPS routes on the streets of Detroit, that potential has proven itself ready for the marketplace, and UPS has stepped up to the plate as the first corporate buyer of HHV technology. The company has purchased seven HHV trucks to be deployed throughout 2009 and early 2010, starting in the first quarter of ‘09 with two HHV trucks plying the streets of Minneapolis.

Increased efficiency and reduced emissions

When testing the HHV on delivery routes, UPS reported a nominal 45–50% increase in fuel efficiency over a standard diesel UPS delivery truck, with a 33% reduction in CO2 emissions (the EPA has results as high as 60% increase in fuel efficiency). Using the hydraulic hybrid system in series with a small, highly efficient diesel engine, the HHV is particularly suited for the short-haul start/stop urban duty cycle of a city-bound UPS truck (UPS would prefer I call their delivery trucks “package cars”, but for clarity, I’ll stick to “truck”).

One piece of the puzzle

HHV technology is not intended as a be-all, end-all solution. Speaking at the press conference in Atlanta this past Monday, UPS Chief Operating Officer David Abney said:

“There is no question that hydraulic hybrids, although little known to the public, are ready for prime time use on the streets of America. We are not declaring hydraulic hybrids a panacea for our energy woes, but this technology certainly is as promising as anything we’ve seen to date.”

With the largest fleet of alternative fuel vehicles in the industry, UPS looks to HHV as one more piece of the puzzle toward creating a total picture of sustainability, efficiency, and reduced emissions throughout their global operation.

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Sun Puts the Social in Social Responsibility

| Wednesday October 29th, 2008 | 5 Comments

Anyone who knows me knows that I’ve long criticized corporate social responsibility (CSR) reporting. Despite the stakeholders’ seemingly insatiable thirst for information about the social and environmental impacts of companies, CSR reports read like infomercials, report outdated data, and no one is reading. This is a topic that I’ve learned perhaps too much about through my experience in launching, and the advising, research, and speaking I’ve done since.
In its 2008 CSR Report, Sun Microsystems has done something that I have never seen before in stakeholder engagement. Following the trend led by blogs in creating a deeper and more authentic experience for readers, Sun has enabled comments on its most recently release of its CSR report. Therefore, the report is now a conversation, no longer limited by its original authors’ text.
By enabling comments, readers can now submit publicly-visible questions (and statements) about the content and receive answers (and comments) directly from Sun, a company already known for its efforts in transparency. (Sun has over 7800 employee bloggers, an approach similar to that of Dell and Microsoft to effectively “open source” the voice of the company.) By enabling a direct feedback system, Sun will benefit from crowd-sourced fact checking (for better or worse), as is common in blogging when readers will elaborate or clarify where the original author may have less expertise or been mistaken. And its okay to be wrong; many high profile bloggers believe that it is the imperfect nature of the blog format, and the typos that do make their way to their posts, make the format more personal, since we are all human after all.

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ClimatePULSE: A haunting perspective on the climate of change

| Wednesday October 29th, 2008 | 0 Comments

7ChinaGRNPDjpg.jpgThis week of Halloween, I thought we’d settle on a creepy, nay terrifying, topic – the topic of how far we actually are from preventing runaway climate change. In a Time Magazine article I read this morning, it was noted that even some of the most well-educated and prestigious young minds in America don’t really understand what level of effort is required to prevent catastrophic climate change. These are MIT students, strong in math and science, and yet 84% of the respondents got the question wrong. Before you read any further take a moment to answer these two questions: (1) How much do we need to reduce greenhouse gas emissions to stabilize their concentration in the atmosphere at safe levels? (2) How much time do we have to do it?

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How do you know what’s green and what’s not?

| Wednesday October 29th, 2008 | 10 Comments

logo-buygreen.gifIn a recent interview on Green Talk Radio, I was asked, “How do you know who’s green and who’s not?” My answer was that it was a moving target, and that for the most part there isn’t one overarching yardstick for what is and isn’t green, or as green as they claim to be. Or even what being green means. A few, like the USDA’s National Organic Program are widely seen as credible and authoritative. But what about every day things you buy in the store? Office supplies? Clothing? There at this point doesn’t appear to be a flag bearer helping people make green choices with assurance, that covers all aspects of a broad range of products.
But that may change.
BuyGreen, an online purveyor of everything from sporting goods to building supplies, decided they wanted to create a transparent set of standards for what they sold by which to judge for yourself if you think what you’re considering buying meets your standards for being green enough.
What they didn’t expect was to have a companies they carry start asking them if they could apply a BuyGreen certification sticker on their products. Sticker? What sticker? Then they recently had a Fortune 50 company that’s working on a new retail offering ask if the BuyGreen standard could be incorporated into it. So it would appear they’re on to something here.

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Panda Stands – For Eco Friendly Bamboo Banners

| Wednesday October 29th, 2008 | 1 Comment

panda-stand.jpgThis is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

OK, the name is a little cheesy but these signs are a great idea for businesses that need eco-friendly signage which still shows a professional edge.
Primarily constructed of bamboo, the Panda Stand is an environmentally friendly retractable banner stand for the exhibit, display and graphics markets. The unit is made from 90% renewable resources (bamboo casing and pole) and designed to maximize visual impact.

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Renewable Energy Sector will Create New Jobs

Gina-Marie Cheeseman
| Wednesday October 29th, 2008 | 1 Comment

A recently released Greenpeace report stated that coal fuel would create extra costs from now until 2030 of around $15.9, but renewable sources will produce power without extra fuel costs and save $18.7 trillion.
A May 2007 report by the University of California, Berkeley stated that the renewable energy sector “generates more jobs per megawatt of power installed, per unit of energy produced, and per dollar of investment than the fossil-fuel-based energy sector.” Every $100 million invested in the renewable sector creates 2,700 new jobs. The report estimated that additional investment between 2007 and 2010 will be between $14 billion and $19 billion, which will create between 400,000 and 500,000 new jobs.

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Around the Block in the First UPS Hydraulic Hybrid Vehicle

| Tuesday October 28th, 2008 | 5 Comments

The UPS HHV in actionHydraulic Hybrid is “Ready for Prime Time” 

I had a short ride through the streets of Atlanta yesterday in the prototype UPS HHV delivery vehicle (package car). We haven’t heard much about HHV technology, but after yesterday’s press conference in Atlanta, that is likely to change. How does the HHV vehicle work? How can you move a truck around just using hydraulics and a small diesel engine? This short video and illustration offers a good introduction (more detailed information to follow in subsequent posts).

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Solar Fuels Nevada Economy

Sarah Lozanova | Monday October 27th, 2008 | 1 Comment

The American Southwest has some of the best solar resources in the world. Nevada, with abundant land and sunshine is becoming a hot bed for the solar industry. The result is green jobs and billions of investment dollars that are boosting this desert economy.
Solar Panel Manufacturing
The opening of Ausra’s solar thermal power factory a few months ago in Las Vegas is a prime example. As the largest plant of its kind in the world, it employs 50 factory workers. At full capacity, the plant can generate 700 MW of solar panels, which could produce enough power for 500,000 homes. This quantity of panels would create an estimated 1,400 solar plant construction jobs.

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Energy Experts Sound Off on Economics and the Energy Industry

| Monday October 27th, 2008 | 0 Comments

13_18_63---Power-Lines_web.jpgIn this time of economic volatility, it’s no surprise to hear that even the experts disagree about the impact that the financial meltdown will have on renewable energy development. Rarely do we get to hear them frankly discuss their thoughts, expectations, fears, and disagreements. Enter the National Journal’s Expert Blog.
The National Journal has brought together a panel of experts from government, industry, and non-profits and asked them to post about their thoughts on the impact of the economic volatility on renewable energy development. Obviously, they don’t all agree, which is part of what makes this such a compelling read.
Some choice nuggets include:
Carl Pope, President of the Sierra Club, who lays it on the line:

First, anyone who really claims to know that this market is going to do to ANYTHING is either going to be very rich or look very foolish — and I’m pretty sure I’m not going to get rich, so we really don’t know.

Only the internet can bring on that blatant honesty.
Skip Bowman, President of the Nuclear Energy Institute, a lobbying body for the nuclear industry, is very optimistic about the impact of the current volatility in the market on his members, stating,

Today’s conditions in the financial markets largely are irrelevant to the issue of new nuclear plant financing.

Jon Wellinghoff, Commissioner, Federal Energy Regulatory Commission sees things quite differently:

There is unlikely to be funding available in the foreseeable future for [coals plants or new nuclear plants] regardless of the condition of the economy given the costs and risks associated such ideas, unless there are substantial federal subsidies and some certainty regarding carbon regulation.

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UPS Alternative-Fuel Vehicle Press Conference

3p Contributor | Monday October 27th, 2008 | 10 Comments

We’ve talked about UPS a lot recently on 3P in terms of their highly successful efforts to reduce energy and fuel consumption. From reducing the number of left-turns on a route to various experiments in hybrid and alternative vehicles, UPS has done a lot to earn our accolades. What’s next up their sleeve?
We’re excited that UPS has asked 3P’s Tom Schueneman to be present at their latest Alternative-Fuel Vehicle Press Conference and will broadcast the conference here on this page. Representatives of UPS, the EPA, Eaton, and Navistar will be present as the next phase in UPS’ commercial fleet strategy is announced.
The Press Conference is Archived Below. Please enjoy! As always, leave your comments and reactions

Some of our past coverage of UPS:

And more from our partner, GreenBiz

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