Top 5 Green Marketing Events

| Wednesday August 27th, 2008 | 3 Comments

networking.jpgSo you’re involved in green marketing or in greening up your company¬¥s marketing efforts. Online advice is all at hand. But where to go if you want to meet like minded buddies face to face? Check out this top five green business marketing events.
1) Net Impact. Net Impact is an organization of over 10,000 business experts, aiming to make a positive impact on society through business. The organization´s events calendar offers a wide choice of events ranging from corporate social responsibility, international development, nonprofit management, business ethics, social entrepreneurship, socially responsible investing and environmental sustainability.
2) Idealist.org. This platform connects organizations with people. It’s where you find what’s going on in thousands of environment organizations. Plenty of events and networking opportunities for seasoned professionals. Great for locating opportunities or supporters for everything that leads toward a world where all people can lead free and dignified lives. Sponsored by Google, Monster, Visa, Aladdin, the organization was originally created by Action Without Borders, the New York city non profit.
3) Ethical Junction. UK based organization that brings together ethical businesses and ethical consumers. Pulse, its news forum, is the source of up to date information on events as well as opinions and comment. Organizes regular meetings in locations all over the UK.
4) Eco Tuesday. News sustainable business leaders networking forum. Focuses on network opportunities for sustainable business leaders. EcoTuesday meetings feature innovative speakers who discuss current issues. Held on the last Tuesday of every month and if there’s no Eco Tuesday in your town, you can become an ambassador to set one up.
5) Green Drinks. The group´s organizers say GreenDrinks is an organic, self organizing network of monthly meetings. That´s likely true. Monthly GreenDrinks venues now total over 320 bars around the globe. If there´s no GreenDrinks in your home town just contact the organizers for tips on how you can set one up. Anyone can come, there´s no agenda but plenty of networking potential.
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Find Out What Really Drives Food Prices (It Ain’t Ethanol)

| Wednesday August 27th, 2008 | 6 Comments

Many people believe that high food prices are a result of the biofuel industry’s demand for food crops like corn. This is not the case. Food prices have risen by 4.5% in the US this year, mainly due to one reason; the high oil price. Global food prices have risen over 40% and again the main reason is the high oil price. Ethanol has got preciously little to do with this.
For myth-busting information about how food, ethanol and oil interrelate, you should check out an organization called FoodPriceTruth.org. Originally created to inform the American public about a smear campaign against ethanol by the food industry, the organization has publishes an interesting collection of facts and figures giving you a quick overview of the major issues in an instant.

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The Ethanol Quandary And Why Governments Ignore It

| Wednesday August 27th, 2008 | 0 Comments

ethanol.jpgMost of the biofuels on sale in Britain do not conform to environmental standards according to a study by the Renewable Fuels Agency which has shocked experts. The agency found that only 19% of all biofuel on sale in Britain actually is environmentally friendly. The remainder fails to meet quality standards drawn up by the UK government.
In America, such reports are published almost weekly. Everybody knows that some biofuels are of dubious quality. The worst types are the biodiesel blenders (B20 biodiesels). These apparently contain anywhere between 10 to 74% of actual biodiesel content.

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Civic Honda

| Wednesday August 27th, 2008 | 4 Comments

honda-logo-over.gif It’s as simple as the name of the company’s diminutive, inexpensive yet iconic product, the Civic. Honda Motor Company has built a world-beating business rooted in a straightforward social commitment. As Tetsuo Iwamura, president of Honda North America puts it, “. . . We want to make Honda the company that society wants to exist.”
As the Big Three U.S. automakers and even its arch-rival Toyota stumble in the face of dwindling demand for SUVs and trucks due to rising oil prices, Honda’s performance has held steady, with sales up 3 percent so far in 2008 while the market as a whole has fallen 11 percent. Honda has consistently resisted the rush to build bigger, heavier cars and trucks, even during the giddy 1990s, when SUVs became all the rage.
The reason? Honda’s always seen its advantage as fuel efficiency and environmental performance, with the motto, “Blue skies for our children,” dating back to the 1970s. Any approach that veers away from this credo is avoided.
For the past 15 years, Honda has had the highest corporate average fuel economy, and counting.
The best engines, the best fuel-efficiency, the best design, all at competitive prices, for nearly half a century. That’s a company society not only wants, it needs.

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Simplifying Solar Shopping – RoofRay

| Wednesday August 27th, 2008 | 5 Comments

roofray-logo243.jpgHave you looked at your energy bill lately? Felt the pain at the pump? Has solar been on your mind as a way to decrease and stabilize your business or home energy cost? You’re not alone.
However, translating desire for renewable into action has for the most part been a fairly technical endeavor, fraught with labyrinthine data that only an engineer could hope to make sense of. Doing your own comparison shopping, seeing for yourself what potential your location has for generating power, and how much that will offset or replace your current utility needs has meant calling your local companies, having them come out to do an estimate or create a computer model, and then tell you what it all means.
What if you want to find out for yourself? Make your own, more informed decisions before talking with a company? Good luck.

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To Fly or not to Fly? The “Greening” of the Airlines

3p Contributor | Wednesday August 27th, 2008 | 0 Comments

Despite this summer’s soft demand for air travel and record-breaking gas prices in the U.S., the aviation industry projects a doubling in revenue over the next ten years. But many wonder just how the industry will mitigate its ever-expanding carbon budget?
Nearly 1.6 billion travelers are expected by 2020 (up from 2007’s 903 million) as new travelers from emerging economies take to the skies for holiday and business travel. While this is great news for the $6 trillion travel sector, it is also of great concern for those who care about what spews out the back of thousands upon thousands of daily airborne 747s in the stratosphere transporting travelers.
According to the U.S. Department of Transportation, aviation generates about 3 percent of CO2 emissions. Climate experts calculate that adding the greenhouse effects of nitrous oxide (NO2) emissions from planes, and the water vapor they emit at or near the stratospheric levels where planes fly, triples this to about 9 percent.

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Dell Receives EPEAT Gold on New Hybrid Line

| Wednesday August 27th, 2008 | 1 Comment

dell-logo.pngIn its race for the green tech gold medal (sorry, I’m not supposed to use Olympics references anymore), Dell has just received the EPEAT Gold standard for its new Studio Hybrid line. The Hybrid is the first consumer level desktop to meet the gold standard. The computers are 80% smaller than standard desktops, ENERGY STAR compliant, use 75% less printed documentation, and use packaging comprised of 95% recycled material.
EPEAT makes it easy for people to measure the “greenness” of various electronics. You might think of it as LEED for electronics. Products are rated by number of satisfied required and optional criteria. Categories include packaging, reduction of environmentally sensitive materials, energy efficiency, and labeling of plastics for recycling. Just about every major manufacturer has their computers rated and a complete list is available on the EPEAT site. The gold standard is the most rigorous rating and Dell, as they are quick to point out, has more EPEAT Gold computers than any other.
It’s obvious that Dell is serious about environmental protection, though their claims of carbon neutrality are somewhat sticky. They were the first to introduce an 80 PLUS Gold power supply. Their headquarters are powered entirely with renewable energy. Plus, they offer free recycling for any Dell product in the US, Europe, China, and many, many other parts of the world.
Although they might need to work on packaging…

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Where’s the Beef? The Drive towards Social Performance Mapping

| Tuesday August 26th, 2008 | 0 Comments

tower-social.gifIn the mid-2000s, I worked as a senior grantmaker at a New York-based foundation. In addition to annual or bi-annual due diligence trips we made to visit our overseas partners, the only performance-based evaluation we required of the grantees was to submit a semi-annual and annual report, detailing how they spent the grant we gave them. These reports tended to vary greatly in quality and usefulness.
It occurred to me that we ought to have something more tangible to show ourselves, our donors and our partners in the field, in order to highlight the progress from the investment.
Today I see an interesting cross-fertilization taking place: donors asking for better measures on how their money is spent, and as private sector entities populate a traditionally not-for-profit zone, investors trying to quantify the amount of social benefit gained for their double- or triple-bottom line.
Two groups that have taken steps towards this and presented new assessment tools this year are: Grameen Foundation and USAID. Grameen, in partnership with CGAP (Consultative Group to Assist the Poor), has begun creating country-specific indices to measure client poverty levels.

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MBA Teams Step Up to the Green Challenge

| Tuesday August 26th, 2008 | 1 Comment

Winning Teams Put Ideals Into Action To Reduce their University’s Environmental Footprint
Every spring, Net Impact, a group of future and current leaders who use business to create positive change invites student and professional members to compete in the annual Net Impact Green Challenge. The task: to use their business skills to reduce their organization’s environmental footprint. A panel of expert judges evaluates Green Challenge entries based on measurable environmental progress, strategic planning, scalability, creativity and stakeholder engagement.
“The Green Challenge inspires, recognizes, and rewards current and future business leaders,” says Liz Maw, Net Impact’s Executive Director. “We’ve created a viable platform for students and professionals to showcase their efforts to green campuses, businesses and the global marketplace. We hope their ideas and efforts will inspire and motivate others to follow.”
The 2008 Net Impact Green Challenge saw entries from Dartmouth, the Kellogg School of Management, Pepperdine University, Babson College, Thunderbird, and the University of California San Diego on projects ranging from installment of wind turbines to educational sustainability walks and LEED retrofitting work. Each entry demonstrated how students put their business skills to use for positive environmental action, but three teams stood out from the crowd.
Meet the winners of the 2008 Net Impact Green Challenge after the jump:

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Sustainable Biofuels: Hows ’bout a shot of tequila with that ethanol, sir?

| Tuesday August 26th, 2008 | 1 Comment

biofuels_farm.gif With energy and now food prices rising fast, first generation biofuels have again come under attack from scientists, skeptics and policy makers. But are all biofuel feedstocks created equal? And should they all be lumped together and farmers and industry chastised for and discouraged from investing in them?
Certainly there are those who think not. Greenbiz reported this week on initial progress towards developing an environmentally, socially and economically sound standard for biofuel production. The Roundtable on Sustainable Biofuels, a coalition of farmers, businesses, governments and non-profit groups, last week released a first draft of “Version Zero,” a set of principles for cultivating biofuel crops that it hopes will serve as a guide for producers worldwide.

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Shareholders Vote for Climate Change Resolutions in Record Numbers

| Tuesday August 26th, 2008 | 0 Comments

Paris%20Vote.jpg 2008 was a good year for enviros in the boardroom. A record 57 climate related shareholder resolutions were filed this year – a figure that has doubled over the past 5 years. Support for these measures averaged more than 23% among shareholders– another all time high. These figures come from Ceres, a leading coalition of investors and environmental groups. “Growing investor pressure is prompting more companies to see the value of making environmentally sound products,” said Mindy S. Lubber, president of Ceres. “By re-thinking their strategies with high energy prices and climate change in mind, these companies will have a distinct competitive advantage in the years ahead.”

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Carbon Footprint Labeling – Pilot Program Launches in Japan

Tori Okner | Tuesday August 26th, 2008 | 0 Comments

carbon-coal.jpgJapan will soon pilot a national carbon footprint labeling system. While the carbon footprint calculation system is still in the development phase, corporations are voluntarily committing their participation. Emphasizing the importance of implementing a uniform method of calculation, the trade ministry is working in collaboration with the participating corporations. According to the Guardian, some of the big name corporations involved include Sapporo, Lawson and Seven-Eleven.
The labeling system will track carbon emission from a product’s manufacture, through distribution, to disposal. As 3P reported earlier this summer, the European Parliament has approved carbon footprint labeling as part of the Climate Change Interim Report. Takuma Inamura, speaking for the Japanese trade ministry, told the Guardian: “We believe our labeling will be even more detailed, to allow consumers to make the best possible choice.”
But when it comes to carbon labeling standards, skeptics abound. A recent article from BusinessGreen, asserts that, “supply chain analysis is the toughest challenge for would-be carbon labelers.” With numerous inputs in the manufacturing process, tracking carbon emissions demands inter-vendor collaboration.

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SMS to the Rescue: Text messaging bridges the Digital Divide

| Monday August 25th, 2008 | 1 Comment

sms-phone.jpgAccording to Walter Stahel — one of the founders of the sustainability movement and original thinkers behind the Cradle-to-Cradle design philosophy – social ecology is one of the five pillars of sustainability. He defined social ecology as encompassing “…the fabric of societal structures, including peace and human rights, dignity and democracy, employment and social integration, security and safety…” Simply stated, addressing issues of social sustainability is equally important as the economy and the environment for ensuring the survival of our species.

Many of the initiatives addressing the issues of social ecology rely on bringing modern technologies — like cell phones, computers, and Internet access — to populations in need. These initiatives are helping to “bridge the digital divide” and are often referred to as ICT4D (Information and Communication Technologies for Development). ICTs are used either directly by the disadvantaged population in some manner, or can be used to assist aid organizations and NGOs to improve socio-economic conditions. We can’t remember what our lives were like before the use computers and mobile phones; we often take these tools for granted, but for many people in developing regions these communication tools can have a profound impact on improving their lives and communities.

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Native Energy Inc. Partners with DNCC on the “Green Delegate Challenge” at Democratic Convention

| Monday August 25th, 2008 | 2 Comments

Native Energy partners with the DNCC to provide community-based offsets for the Today marks the beginning of the Democratic National Convention in Denver. The DNCC plans to make this convention, as House Speaker Nancy Pelosi puts it,

“…the greenest, most sustainable, most successful political convention in history.”

As part of that plan organizers are implementing the “Green Delegate Challenge”, an incentive to encourage delegations to commit to offsetting their carbon footprint from attending the convention.

The delegation (or delegations) with the highest percentage of delegates offsetting their carbon get fun and (and presumably green) prizes and special recognition on the convention floor. Of course the point of the challenge isn’t winning a prize or a special mention, but to encourage awareness and action from delegates to reduce their carbon footprint.

To help in that effort Native Energy Inc. has partnered with the DNCC to provide offsets for several domestic, community-based alternative energy projects.

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Political Conventions And Their Green Track Records

| Monday August 25th, 2008 | 0 Comments

green-dnc.jpgGreenbiz writer Dana Sanchez reported this week about the risks associated with claiming “green-ness” at national political conventions, a claim made by both Democrats and Republicans.
The first blunders have already been measured out in the media. The tone has been biting but issues raised have up to now been relatively harmless. For instance, initially the Democrat Convention drew only a lackluster response from delegates to their carbon offsetting challenge. But the negative press worked out positively in the end because the number of delegates participating in the challenge appear to have been rather impressive. Just over half of all the attendees offset their carbon footprint 100% or more and all the attendees reportedly were participating to some degree. They purchased renewable energy from a portfolio of U.S. projects run by NativeEnergy ofsetting costs for flights at $24 for 2,500 miles (to the convention and back). The $24 also included staying for five nights in a Denver hotel.

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