How Green Retrofitting is Beneficial

Gina-Marie Cheeseman
| Thursday October 9th, 2008 | 0 Comments

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Seventy-three percent of respondents to green real estate consultant Charles Lockwood and Deloitte’s survey conducted in 2007 reported that they achieved cost reductions as a result of green retrofits. Sixteen organizations that underwent a LEED-certified green building retrofit participated in the survey. Most of the survey respondents paid a cost premium of 10 percent or less for their green retrofits.
Survey respondents reported other benefits. Eighty-seven percent reported that workforce productivity improved. One hundred percent reported that goodwill/brand equity increased. Seventy-five percent reported their employees’ health improved. Eighty-one percent experienced greater employee retention.

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Demand a New Green Economy

| Wednesday October 8th, 2008 | 1 Comment

A post by San Francisco Mayor Gavin Newsom: At this vital juncture in our country’s history, it’s clear that we must take climate change seriously. America is spending more than $200,000 per minute on foreign oil — $13 million per hour. More than $25 billion a year goes for Persian Gulf imports alone. Our dependence upon oil, especially foreign oil, affects not only our economy but our national security.
We must take real steps to end our reliance on foreign oil. At last night’s presidential debate, I was pleased to hear Senator Obama say that energy independence will be the number one priority of his administration.
We must follow words with action.
In San Francisco, we are establishing this new green economy while reducing our dependence on foreign oil, slashing the amount of greenhouse gases being released into the environment, and creating new green collar jobs.
Last week, I announced that applications for new solar installations in San Francisco have nearly quadrupled since the city’s groundbreaking solar rebate program, GoSolarSF launched in July. Ten workers have been hired to date and we expect the number to triple in the next month. With dedicated support from the next presidential administration this new green economy will take off.

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Exposing Diverse Audiences to Green – Mos Def, Backed By 30-Piece Orchestra, to Headline FREE Green Music Festival in S.F.

| Wednesday October 8th, 2008 | 0 Comments

band_shell_ad.jpgAre you a green maven who loves your work and finds it hard to put it all down and go out and have some fun? Well, here’s an opportunity to do both – and if you’re a Bay Area green business or non-profit, there’s also a unique marketing opportunity for you here (see the bottom of this post)…
On Saturday, October 18th, Golden Globe and Emmy Award-nominated actor and Grammy-nominated artist, Mos Def, will be joined by the full 30-piece Realistic Orchestra and very special guests – headlining the first annual Band Shell Music Summit, in Golden Gate Park’s (S.F.) Band Shell Music Concourse.
Mos Def’s performance will cap a FREE day-long sustainability-themed music festival – presented by Meadowlands Entertainment Group and Conservation Value Institute – that by including artists from multiple musical and cultural backgrounds, aims to connect diverse audiences with green solutions. Also in the line up are Mingus Amungus w/Special Guest Arab Summit, Bayonics featuring Zion I, Josh Jones Latin Jazz Ensemble Featuring Jesus Diaz and John Santos, Dmitri Matheny Quartet, and much more.
The Summit will celebrate the San Francisco cultural icons located to each side of The Concourse – the California Academy of Sciences (just re-opened as the world’s first ever LEED Platinum-rated museum) and the De Young Museum. It aims to leverage the uniting, inspiring power of music and culture to foster awareness of the environmental, economic and quality of life benefits that the city’s diverse communities can achieve by participating in the burgeoning clean energy and energy efficiency revolution.

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Social Capital Markets 2008 Presenter Profile: How HIP are you?

3p Contributor | Wednesday October 8th, 2008 | 0 Comments

This post is part of a series covering the Social Capital Markets 2008 Conference, which 3P is excited to be a part of.
Napoleon Wallace — The 2008 Social Capital Markets Conference is truly laying the groundwork for the social capital sea change, and as mentioned in the “Value of Values”, this conference is giving us our first peek into this revolutionary space. So who are the players “making the market?” Which are the companies operating at the intersection of money and meaning?
To give one such example, I had the pleasure of speaking with Jessica Skylar of HIP Investor to discuss the HIP methodology, HIP’s place within the social capital sea change, and HIP’s possible impact on core investment methodology.
To date, HIP has pioneered the HUMAN IMPACT + PROFIT investment methodology, which provides investors with a framework to analyze a company’s HUMAN IMPACT on Health, Wealth, Earth, Equality and Trust, as well as, it Financial Profitability.
So what are the implications of viewing investments this way?

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Investing in Offshore Wind Farms in the United States

Tori Okner | Wednesday October 8th, 2008 | 1 Comment

wind%20farm.jpegDespite the recent economic downturn, in the last two weeks both New Jersey and Rhode Island have chosen to move ahead with plans to construct offshore wind farms, announcing their selected energy developers. Only a few months ago, Delaware publicized a contract for a similar project. While these are strong indicators that the economic downturn is not halting investment in green energy along the eastern seaboard, the return on each state’s investment remains to be seen.
MarketWatch previously explained, “Winergy Power, with various names and related companies, have proposed projects in New Jersey (Garden State Offshore) and in Rhode Island (Deepwater Wind).”
*New Jersey selected Garden State Offshore Energy – a public/private venture between PSEG Renewable Energy and the wind energy developer Deepwater Wind of Hoboken. The project calls for the construction of 96 wind turbines. Projected costs run around $1 billion with Garden State Offshore Energy eligible for up to $19 million in state grants.
*Rhode Island is now in final negotiations with Deepwater Wind, which will not be offered any state funding.
*Delmarva, a regulated utility in Delaware will be working with Bluewater Wind. The two companies have finalized a power purchasing agreement in which the costs associated with the alternative source will be shared by Delmarva’s Delaware customers.

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The Plastic Bag: To Re-Use or Not to Re-Use

Tom Szaky | Tuesday October 7th, 2008 | 7 Comments

chipsahoy_tote.jpg The Wall Street Journal ran a fascinating piece a couple of weeks ago on the emergence of the reusable bag as the go-to green choice of retailers nationwide – and the eco-disaster these bags represent.
A lot of leading retailers offer reusable bags – they’re the hip new green thing to be doing… and some municipalities (San Francisco) and retailers (Ikea) have taken the initiative to forbid the use of the ubiquitous “disposable” plastic bag.
But at what cost?
Most reusable bags are usually comprised of a percentage of reused content – meaning that most of those reusable bags are using mostly virgin material. And, because reusable bags are designed to be sturdier, they require more raw material and can require up to 28 times as much energy.
Furthermore, the severity of environmental impact of plastic bags has been disputed (while I personally disagree with this argue it is important to mention.) A recent Newsweek article quotes Rob Krebs from the American Chemistry Council, “Only 4 to 5 percent of all fossil fuels produce all the plastics annually consumed in the U.S. Now, 29 percent of those plastics are used in packaging. So if you follow the reasoning, 29 percent of 5 percent of all fossil fuels is about 1.5 percent. So plastic bags are a minuscule percent of our resources,” a statistic that environmental groups do not refute.

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ClimatePULSE: Top 5 Clean Technologies

| Tuesday October 7th, 2008 | 1 Comment

deepstream-johanna-ward-wardourpublishing460.jpgThis week in ClimatePULSE we take a look at some of the most promising clean technology solutions. And now that the enthusiasm regarding corn-ethanol has (rightfully) faded, what better time to do so? While this list is far from exhaustive, it should provide some insight into (hopefully) safe bets within the clean tech sector. We have chosen to profile 5 companies considered to have high potential. So, let’s get started…

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What is a Conservation Entrepreneur?

Gina-Marie Cheeseman
| Tuesday October 7th, 2008 | 0 Comments

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The Wildlife Conservation Network describes a conservation entrepreneur as someone who demonstrates “the spirit of entrepreneurship in launching innovative projects to protect endangered species.” WCN identifies the qualities of a conservation entrepreneur as someone who dares to try new strategies to save endangered wildlife, creates new ways to save endangered wildlife, empowers local stakeholders, and maximizes the value of every dollar invested in conservation.
WCN Founder Charles Knowles said that the organization’s core mission is to use the “Silicon Valley model” to fund people who work in wildlife conservation, and be their “eyes and ears in the U.S.” According to Knowles, WCN set up their model so that 100 of a donor’s money ends up in the hands of wildlife conservationists.

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Is There a Green Upside to the Economic Meltdown?

| Tuesday October 7th, 2008 | 3 Comments

Wall_Street_Sign.jpgThe economic meltdown could be good news for the area of clean energy investing, according to Steven Fraser, a senior lecturer at the University of Pennsylvania and author of the recently published “Wall Street: America’s Dream Palace.” Fraser believes that backlash to the recent economic crisis will result in a new era of enlightened regulation and investment akin to Roosevelt’s New Deal, which helped America climb out of the Great Depression. Fraser offered these opinions in a recent interview on WHYY’s Fresh Air program.
In the interview, Fraser said he felt “very confident” that “real anger at Wall Street” will result in better regulation and more oversight of commercial and investment banking. The steady deregulation of these sectors over the past 25 years has created an “orgy of speculation” and brought us to the current crisis. The future of our economy will depend on rebuilding our infrastructure and a shift to new forms of clean energy, according to Fraser. Any overhaul of our banking and investment sectors should move capital into these areas and away from highly leveraged speculation.

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UK Creates Dept. of Energy and Climate Change

Sarah Lozanova | Monday October 6th, 2008 | 0 Comments

wind_turbines_field_small.jpgAs part of Prime Minister Gordan’s reshuffle, a new department was created that is likely to boost growth in the renewable energy industry, while addressing climate change.
The UK is a country that is particularly vulnerable to the affects of climate change and has identified it as an issue of vital national importance. The EU’s goal to reduce carbon emissions by 20% by 2020 could reduce the severity of this predicament, but requires significant action. As an attempt to bridge the gap between energy strategy and climate change policy, the UK has created a new department.
Energy and climate change were two topics previously addressed by separate teams. “Combining them may help identify both synergies and trade-offs, but we must avoid either one becoming subordinate to the other,” said Dr Neil Bentley, the CBI director of business environment.”
“The new department puts climate change where it belongs, with its own seat at the cabinet table,” said Stephen Hale, Director of the think-tank the Green Alliance.
Ed Miliband was named head of the new department. He is the younger brother of David Miliband, the Secretary of State for Foreign and Commonwealth Affairs.

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AlwaysOn Going Green 2008 WrapUp: Bridging Green’s Great Divide

| Monday October 6th, 2008 | 4 Comments

always-on.gifThere remains a distinct disconnect between the Green Movement and Clean Tech. One is rooted in Berkeley, the other Silicon Valley (interesting how close they are in proximity…what is it about the Bay Area?). Somehow, though both groups are clearly trying to bring about a massive shift in our society, towards sustainability and natural systems, the two groups remain distant and distinct. Many reasons for the gap exist, though any attempt to diagnose would have to begin with a discussion of stereotypes: green is for hippies, yippies and yuppies; clean is for VCs, IPOs and the NYSE (I was going to say I-banks, but I’m not sure those still exist).
I appreciate that there are impressive young business minds in the green movement, guys like Tom Szaky of Terracycle and Ben Brown of MakeMeSustainable, to name a couple, and some world-leading scientists and non-profit directors like Paul Hawken and Amory Lovins, there is also a scarcity of true, business-bred, white-hairs. Yes, there are converts from big business who have come on board (Ray Anderson, John Doerr, Jonathon Greenblatt) to great effect, the majority of companies that are truly green are run on a shoestring by young, passionate visionaries. Clean Tech, on the other hand, is well funded, resource heavy and guided by middle-aged, highly experienced business people who had formerly run other large, conventional companies.

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Green Exchange Marketplace Aims at Becoming the Largest Green Business Community in the U.S.

| Monday October 6th, 2008 | 2 Comments

The GreenExchange plans on being the largest green business community in the countryBrothers David and Doug Baum founded Baum Development LLC, in Chicago in 1989. In 1991 they started Baum Realty Group. Baum Development has received numerous awards including seven Chicago Association of Realtor Good Neighbor Awards and a Preservation Excellence Award from the city of Chicago for their work in adaptive reuse and historic preservation.

The Green Exchange building as its first incarnation.There latest project brings the past and future together with Green Exchange, a business community devoted to the triple bottom line combining a virtual and community of socially-minded entrepreneurs along with a real-world community of retail and office space housed in a nearly century-old industrial building that once served as headquarters for the Vassar Swiss Underwear Company.

The building reincarnated as the Green ExchangeThe Baum brothers and their team are nearly complete in retrofitting the grand old 272,000–square-foot structure into the LEED Platinum certified home for more than 100 businesses offering a “unique collection of leading edge products and services to the environmentally conscientious consumer.”

 

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Sustainable Agriculture in practice: the benefits of grass-fed cattle and beef

| Saturday October 4th, 2008 | 3 Comments

whitten-homestead-fieldsA.jpg Environmentalists have long derided the methods that have come to be standard practice for American ranchers and farmers. Over-reliant on water, fossil fuels, large equipment, chemical fertilizers, pesticides and herbicides – many of them fossil fuel intensive in their own right – livestock and crop production contributes a surprisingly large portion of our greenhouse gas emissions, and are also large contributors to water pollution, land degradation and habitat destruction.
As populations and urban areas have grown and spread, and debates over land and water rights, usage, volume and quality become increasingly contentious, growing numbers of farmers and ranchers are looking to more sustainable, organic farming and ranching supported by community supported agriculture and environmentally and socially conscious consumers.
Rooted deeply in the land they work and communities they live in, Western ranchers such as the husband and wife team of George Whitten and Julie Sullivan are breaking the mold by crossing the environmental-agricultural picket lines by creating a new agricultural mindset and toolkit that melds principles including social and ecological, as well as economic, sustainability.

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Financial Meltdown. Sinking Economy. Is the Green Revolution in Business Dead?

| Saturday October 4th, 2008 | 0 Comments

green-business.jpgIt’s fair to say that, over the past few years, companies across all industries have begun to invest in the green revolution. These investments have come in many forms – from solar installations to design of more efficient delivery routes to development of new green products. To be sure, in most cases the initiatives have been undertaken due to promises of eventual cost savings as well as tangential benefits such as positive PR. But they have been investments nevertheless. In other words, resources have been put towards the initiative with the belief that there would be a payout down the road.
Historically, when the economy takes a turn for the worse – especially when credit tightens – we tend to see investments dry up. So it’s fair to ask the question: what will happen to the green revolution in business as the economy tightens? Will companies pause in their efforts, and will we see a corresponding slowdown in progress towards greener processes and products? Or will the changing economic conditions provide new opportunities for business to continue down the path that we’ve been on for the past few years?

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San Francisco Moves Ahead With Electric Vehicle Initiative

Justin Sternberg | Friday October 3rd, 2008 | 0 Comments

sf5559.jpgSan Francisco Mayor Gavin Newsom is on a roll with initiatives aimed at placing the city at the forefront of urban sustainability. At a press conference on Tuesday, September 30, the mayor discussed his commitment to “actionable implementation,” something he said was currently lacking at the state and federal levels. Under his leadership, Newsom believes San Francisco is well positioned to demonstrate the economic benefits of an integrated clean energy economy.

One project spearheaded by the mayor is San Francisco’s electric vehicle (EV) policy, which includes cities across the greater Bay Area. SF recently closed its request for information (RFI) and is reviewing 19 responses ranging from electric motorcycles to solicited input from Better Place, the Palo Alto firm working with Israel and Denmark to implement a statewide EV infrastructure. In conjunction with technology options, the city is addressing adoption incentives and infrastructure requirements. One example currently under consideration is complimentary charging stations located throughout the city that supply clean power from the Hetch Hetchy reservoir, courtesy the San Francisco Public Utility Commission.

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