In a continuation of our analysis of the State of Green Business 2008 report by GreenBiz.com, we look at how to track corporate environmental sustainability practices across sectors. For this, we look to the work of Innovest Strategic Value Advisors. Innovest provides a rating service called the “Intangible Value Assessment” (IVA). For the sake of this report, the score of each sector over the past eight years was averaged to look at long-term patterns. So what indicators are used to measure “intangible value” of corporate sustainability? And what are the results?Click to continue reading »
Measuring Corporate Sustainability Across Sectors: How Do You Do It? State of Green Business 2008, Pt. 3
The opacity of global oil supply data and just how much oil can be counted as Proven (90-95% probability of recovery), Probable (50%) or Possible Reserves (5-10%) has heightened uncertainty and added impetus to the arguments of Peak Oil theorists and proponents.
Taken together with the sharp and sustained oil price rise, rapid industrial growth in places like China, India and other large developing countries, the rapid rise to political prominence of climate change mitigation and greenhouse gas emissions reduction efforts and associated incentives to promote alternative, renewable energy sources this has raised the uncertainty of demand for oil – and hence investment conditions – and put oil, and fossil fuel producers more generally, on the defensive. Looking at it cynically, you might say that they can cry all the way to the bank, at least for some time to come.
We’ve been keeping tabs on the progress of the Beluga SkySails, first modern commercial cargo vessel to harness wind power with a deployable computer controlled kite.
The ship arrived in the Venezuelan port of Guanta on Tuesday, leaving from Germany on January 22nd.
SkySails didn’t deploy the high-tech kite system until reaching the Azores, midway in her voyage. Once fully deployed, the system saved between 10 and 15 percent in fuel consumption, or $1000 to $1500 per day, according to Verena Frank, project manager for the SkySails. This was the first time the system had been tested under the difficult conditions of the mid-Atlantic.
As bugs get ironed out and crews gain expertise with the system, the kite can be deployed for up to half of a typical voyage while fuel conservation is expected to increase another 5 to 10 percent.
While some skeptics insist that the kite system isn’t practical for the largest cargo vessels, SkySails’ innovative approach and application of wind power may just prove the skeptics wrong.
By Brian Lillquist
It’s Saturday night in San Francisco and the line outside Temple nightclub extends well beyond the velvet rope and ominous looking bouncers. Inside, DJ’s in three rooms pound out house beats as the whole 1000 person venue pulsates. While this all looks normal to the average clubber, this venue is the catalyst to “greening” the nightclub industry.
Paul Hemming shows me his notebook from 2004. Sustainable clubbing, eco friendly restaurant, vertical gardens, building spiritual consciousness through music, the list goes on. Four years later, the list is surprisingly accurate, a lot of his vision as the owner has come to fruition.
“We started with consumables, the no brainers,” explains Mike Zuckerman, Director of Sustainability for the club. “Compostable cups, straws, all corn starch based. We recycle our bottles and we compost our food. The easiest things to implement are the ones with immediate financial returns. We get rebates and receive credits on our waste bills by keeping up good recycling and composting practices”. “We try to take the decision making out of the partiers hands when they get to the venue so all they need to think about is having a good time” explains Mike.
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In the second installation on the State of Green Business 2008 report from GreenBiz.com, I’d like to bring our attention to an interesting recent trend – a drop in national carbon intensity and slower growth of overall CO2 emissions. This is great news, right? Let’s break out the locally-grown wine and celebrate! But wait….to what can we attribute these recent trends? And is “slow growth” just as good as “no growth” in CO2 emissions?
As green entrepreneurs go, the guys behind Green Options have been doing a particularly top notch job. Today is the one-year anniversary of the launch of their site, an accomplishment which includes the launch of a number of micro-sites including ecopreneurist.com, a site aimed at social and environmental entrepreneurs. Way to go David, Jeff and the rest of the crew.
Net Impact’s 2008 “Green Challenge” launches Tuesday, February 5th to accelerate the greening of campuses and businesses around the world. This competition recognizes and rewards positive impacts created by teams of students and professionals dedicated to using business to produce sustainable environmental change. Net Impact members who are leading environmentally friendly initiatives on campus or in their workplace are encouraged to participate and compete for global recognition and cash prizes.
I’m particularly honored to be one of the judges this year. So start the applications today!
Visit www.netimpact.org/greenchallenge for more information and to enter your project.
Car Sales & Ownership: The Key to Oil, Energy Demand, CO2 Emissions Reduction and Environmental Degradation
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An initial, cursory look at energy demand forecasts contained in OPEC’s World Oil Outlook 2007 suggest that currently envisaged global CO2 emissions reduction targets and efforts will fall woefully short and turn out to be so much “hot air” – pardon the pun.
OPEC’s base case forecast and reference scenario sees world energy demand growing an average 1.7% per annum between 2005 and 2030. The cartel expects oil to remain the leading source of energy worldwide during this 25-year period with oil’s share of total world energy demand declining slightly, from a current 39% to 36.5%. Oil demand is forecast to rise 34 millions barrels per day (mb/d) to 118 mb/d. This implies global CO2 emissions will increase 50% by 2030, according to the report.
The world is going to hell and it’s your fault. If you have a child, are fat, get a divorce, or are simply male, you’re even more guilty.
Don’t like the sound of that? Who can blame you. (After all, you fancy yourself part of the solution don’t you?)
Writing in GreenBiz.com, columnist Brad Allenby writes of the dangerous rise of what he calls “carbon fundamentalism”, pointing to the transference of social trends and behaviors into a simple and simplistic equation of “carbon footprint” as a sign of a growing authoritarian “moral mapping” in the climate change debate.
The idea that environmentalists and “greenies” can take on a screeching whine that turns otherwise intelligent and concerned people off isn’t too much of a stretch. This is the central, if oversimplified, thrust of Breakthrough by Ted Nordhaus and Michael Shellenberger (though at times their own indictment of “mainstream” environmentalism starts to take on a shrillness of its own).
But Allenby is talking about something a little deeper, in his mind more sinister, and, if you will, fundamental.Click to continue reading »
This week, GreenBiz.com launched its inaugural report, “State of Green Business 2008.” In it, you will find a wealth of information on green business trends with a cross-sectoral approach. Over the next week, we will bring to you a synopsis of some of those trends. To start off, here’s a list of the “Top Green Business Stories of 2007.”Click to continue reading »
Safeway has announced the conversion of its entire trucking fleet of more than 1000 trucks to burn B20, a blend of 20% biodiesel and 80% ordinary diesel.
By fueling their commercial fleet with B20 ,Safeway estimates a reduction of up to 75 million pounds of CO2 emissions annually, equivalent to 7,500 passenger cars disappearing from the roadway – at least in terms of emissions, there’ll still be a backup at the Bay Bridge toll plaza every morning.
Safeway says the move is part of its Greenhouse Gas Initiative that includes a partnership with Solar Power Partners on a project announced last fall to install solar panels on 23 of its stores. The company is also one of the largest retail purchasers of wind power, utilizing 87,000 megawatts annually of wind generated electricity.
The company has had a recycling program in place for decades. If you’d care to imagine a pile of cardboard, plastic, and compostable material covering six football fields some 35 feet high, you’d get a very visual idea of the material Safeway recycles on an annual basis (500,000 tons).
Companies like Safeway can set an example of transition from less efficient and sustainable processes into better methods of energy use, efficiency, resource management, and sustainability. It may not be perfect (there are many legitimate concerns over the use of biofuels for instance), but it is a step – or several steps – in the right direction.
Some already established companies are proving to be particularly adept change artists, capitalizing on the green and clean tech trends to craft and carry out corporate strategies that transform their organizations from the top-down and from the bottom-up. Many are found in Europe, where new EU laws and regulation are establishing new ground rules for the energy and power industries.
Ireland’s NTR – up until 2002 known as National Toll Roads – was best known as the operator of Ireland’s West-Link and East-Link toll bridges in Dublin and the North-Link toll motorway on the M1. That was then. Under the helm of CEO Jim Barry and founding director Tom Roche, it has since transformed itself into a leading player in the renewable energy, sustainable waste and environmental management and infrastructure markets, not only in the Irish Republic but in the U.K., Europe and North America as well.
Today, all acroos the country, participants are tuning in and submitting their two-bits on solutions to global warming in a “teach in” called Focus the Nation. More than 1,600 institutions, the majority of which are colleges and universities are involved in this solution think tank.
This gathering of minds involves faculty-led symposiums and round table discussions. The nice feature to it all is there will be an online ballot for anyone who wishes to submit what they think the top five solutions to global warmning should be.
Tonight, at 8 ET, there will be a live webcast coined The 2% Solution, which is produced by the National Wildlife Federation. The title is directly linked to the proposed goal of reducing carbon emissions 2% a year.
The webcast will host a live panel discussion as well as clips from the actor/activist Edward Norton, including many high profile scientists and global warming experts. The viewers will be able to send in text messages on how they might choose to spend $100 billion in a clean energy revolution.
The webcast will be broadcasted through Earthday Network TV and can be viewed at www.earthdaytv.net More information can be found at focusthenation.org
Here’s something I didn’t see coming: Publicis Groupe have acquired Adam Webach’s Act Now Productions and will bring them under the Saatchi & Saatchi S name. (The additional “S” is for Sustainability)
The idea is to take the highly successful PSP (Personal Sustainabilty Project) concept that ActNow developed for Wal-Mart and combine it with the global reach of Saatchi. Seems like a big win for both parties, and another big validation for green innovation. Of course, with ever bigger fish trying to jump in the game, the stage is set for greenwashing and watering down of real sustainability principals. Nonetheless, ActNow made huge progress with WalMart (yes, we all know Wal Mart could do more) and if their new, bigger team remains true to their principals then that huge progress will only grow.
Congrats to Act Now! What do you think?
Although the number of “conscious consumers” has risen in recent years, Steve Bishop (Global Lead Designer from Ideo) cautions against focusing marketing efforts solely towards green consumers. His article, “Don’t Bother with the ‘Green’ Consumer,” is featured in a new installation from the Harvard Business Review, www.hbrgreen.org. In it, Bishop says that companies don’t want to get stuck in the “green ghetto,” which is “virtuous, but limited in scope.”Click to continue reading »