One aspect of our world that has undisputedly changed is the increased transparency and availability of information. This makes it harder for companies and politicians to get away with making false claims.
Last month, Chiquita Brands International received notice of a lawsuit filed by Seattle-based Water and Sanitation Health (WASH) accusing the company of deceptive advertising practices. Specifically, the company claims in their advertising that their “bananas are farmed in an ecologically friendly and sustainable manner.”
This, according to WASH founder Eric John Harrison, “is far from the truth.”
Says Harrison: “Chiquita sells millions of pounds of bananas that are produced in ways that destroy natural ecosystems and contaminate the drinking water of local communities living next to Chiquita’s largest Guatemalan supplier. The pesticides and fungicides used on these Chiquita-contracted plantations are toxic, and the aerial application falls on homes, schools and residents.” According to the lawsuit, some 7,200 residents are at risk in the Guatemalan communities of Ticanu, Barra Nahualate, Playa Semillero, San Francisco and Madre Vieja.
WASH has previously reached a settlement with Chiquita’s rival Dole in Guatemala in which Dole agreed to provide clean drinking water to seven communities in the vicinity of Ocos.
Chiquita’s practices, according to Harrison, were hidden, even to Rainforest Alliance, which monitors activities in the area and has endorsed Chiquita with their green frog logo. This could be due to the use of independent contractor COBIGUA, which sells million so of pounds of bananas to Chiquita annually and even bears the Chiquita logo on its trucks.Click to continue reading »