Marketing Global Warming?

| Wednesday May 4th, 2005 | 11 Comments

globalwarming.jpgIf global warming, the greenhouse effect, or climate change or anything else you want to call it is really as bad as people say it is, why does the general public persist in doing virtually nothing about it? It’s a pressing question that plagues anyone who thinks of themselves as having a high level of awareness about such things.
Legendary business guru Tom Peters’ weblog has an interesting discussion going on that starts by suggesting the issue is “poorly marketed”, and has a “weak brand”.
If you’ve read George Lakoff’s Don’t Think of an Elephant then you’ve got some idea of where this is headed….

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Ford: Admitting Past Mypoia for the Better?

| Wednesday May 4th, 2005 | 0 Comments

olf_ford.jpgAs reported by “Clean Edge”, Ford may be taking a more formidable approach to hybrid technology than ever before. Mary Ann Wright, Ford’s first director of sustainable mobility technologies, admits: “I’m not going to hide behind the line that [the large SUV] ‘is what our customers want.’ We have to balance that with our environmental responsibility as a company. Climate change is here, we aren’t denying it, and we’ve got to take action.” It’s not just a shift in climate that is motivating Ford. Strong sales with Ford’s Escape hybrid have shown the bottom line viability of alternative automotive technology. Read more…

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Could Rusty Iron Help Detoxify the World?

| Wednesday May 4th, 2005 | 0 Comments

rusty.jpgAccording to Fresh Innovators, oxides that form on rusting iron make excellent agents to detoxify various types of chemical spills. Until recently, producing them was itself a hazardous process. But, by using nanoparticle sized pieces of iron, Dr Andrew Feitz says a vastly cheaper, and potentially more effective method is around the corner. More information is available at the University of New South Wales.

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Passing Values with the Baton

| Tuesday May 3rd, 2005 | 0 Comments

Baton.jpgSuppose you start a sustainable company, grow it into a great success, and then decide to move on to the next venture, retire, or pay back your investors. If you leave, take the company public, or sell it, will your carefully-instilled values survive the transition?
Joel Makower reports on two early-stage funds that would make the transition a little easier to stomach. One is an offshoot of Porfolio 21, a sustainable business mutual fund out of Oregon. The other, dubbed Circle B by fund incubator Investors’ Circle Foundation, will support B corporations, a proposed class of business entity which would exist for the benefit of ALL stakeholders. Read Joel Makower’s full report at WorldChanging.

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HSBC to Switch to 30% Wind Power

| Tuesday May 3rd, 2005 | 0 Comments

hsbc.gifThe US operations of HSBC commited in December to the principal of eventually being carbon-neutral. GreenBiz reports the bank will now purchase almost 45,000 MWh of wind-energy credits. The purchase will cover 30% of HSBC’s energy requirements and is among the single largest wind energy purchases so far made in North America.

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PV Panels Potency Increasing

| Tuesday May 3rd, 2005 | 2 Comments

solon.jpgA $300 million agreement has been reached between a semi-conductor corporation and SOLON AG, Germany’s largest photvoltaic module manufacturer. The product being supplied by SOLON AG is for their new “SOLON-Mover,” a system designed for deployment in multi-megawatt power plants. The system’s panels rotate and tilt automatically during the day, so that they directly face the sun at all times. This unique design, which allowins for increased power generation of up to 50%, makes these units viable for large power stations. Typically, solar technology is used to power individual units as opposed to centralized power stations.

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WA State Enacts First US “Green Building” Mandate

| Monday May 2nd, 2005 | 0 Comments

washstate.jpgWashington state became the first state in the nation to enact a “Green Building” law requiring all new state buildings (K-12 schools, universities and other public buildings) bigger than 5,000 square feet meet or exceed the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) Silver certification which takes into account a building’s materials, lighting, heating and cooling systems, water efficiency, landscaping, emissions’ reductions and other innovative building elements.
Other U.S. cities, including Chicago and Austin, Texas, have pioneered similar legislation. Read the story in Sustainable Industries Journal

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Learn How CSR Benefits Companies in India

| Monday May 2nd, 2005 | 0 Comments

india_flag.jpgTake a look at this amazing and practical look at how CSR is being intertwined into businesses in India. US companies can learn from India how to use CSR to build a positive brand image among their employees, the community, and shareholders.
The benefits of CSR include building a positive image and encouraging social involvement of employees, which in turn develops a sense of loyalty to the company. CSR activities help bond employees as a team, and with the organisation, which in turn helps create a dedicated workforce that is proud of its employer. Read the entire article from Express Online, India’s IT Business Weekly

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Japan’s Sustainable Edo Period

| Monday May 2nd, 2005 | 0 Comments

edo_wave.jpgGlorifying days gone by is not without its caveats. After all, most societies were more sustainable many years ago simply by virture of their size and lack of massive industry. Nonetheless, the Edo period in Japan (1603-1867) has come to be known as an era of particularly eco-efficient living, largely out of necessity caused by living on a closed island society. Japan for Sustainability has a website with a translation of Eisuke Ishikawa’s book The Edo Period had an Ecological Society. Pick a chapter and have a read!

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European Companies Face Challenges of Emissions Trading

| Monday May 2nd, 2005 | 0 Comments

stack2.jpgIf there’s any silver lining to the current US resistance to emissions trading programs, it’s that we can let the Europeans work out the kinks. Putting a market price on emissions liabilities that can also be used as assets if they’re not released makes for some very new accounting challenges, as reported in the Financial Times.

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The Coming of the Private Toll Road

| Monday May 2nd, 2005 | 1 Comment

tollbotth.jpgWith the nation’s freeways clogged past the bursting point, and government funds barely able to maintain what exists, the need for a new transportation solution is increasingly dire. Better planning & usable transit are part of the equation but for the car-driving majority the increasingly likely solution is privatised toll roads.
Before cringing at the thought of shelling out even more of your hard earned cash for commuting, ponder a few of the benefits:

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Dean Foods Donates $100,000 to Study Organics

| Friday April 29th, 2005 | 0 Comments

dean.jpgDean Foods has just announced a donation of $100,000 to the Organic Center for Education and Promotion, underscoring their efforts to look into healthier options. The grant goes to cover ‘reaserch’ into the benefits of organics, something that many are already convinced of, but which may strengthen the case for Dean to expand organic and other healthy product offerings. (via MyYahoo)

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FSC-Certified Forest Market Exceeds $5 Billion

| Friday April 29th, 2005 | 0 Comments

treefarm.jpgThe Forest Stewardship Council, a respected organization that certifies forest holdings on their level of sustainable management, has completed a new market survey. The result: The global market for FSC-certified products is greater than $5 Billion, and fast growing demand is already ahead of supply. (From GreenBiz via WBCSD)

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Eco Limo Service Promoting Green Rides in Style

| Friday April 29th, 2005 | 8 Comments

priuslimo.jpgWe’ve mentioned before that fleets are some of the best places to introduce new technologies such as hybrids into a market. Another great way is to make new technology sexy. A new limosine service in Los Angeles is combining both ideas by offering rides in spiffy jet-black Priuses for regular people and celebs alike. Hope we’ll see them lined up at the academy awards next year. (eco-limo.com)

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On the Up and Up

| Friday April 29th, 2005 | 0 Comments

Acterra.logoOFF.gifForgive us while we toot our own horn for a minute – Presidio World College, offering an innovative and accredited MBA program in Sustainable Management, will be receiving the 2005 Acterra Business Environmental Award for Environmental and Sustainability Education. The award will be given at Hewlett Packard in Palo Alto, CA. The Presidio MBA program specializes in a sector of business that is gaining increasing momentum: That which takes into account People, Profit, and Planet.

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