Though not specifically related to environmental or social sustainability, the Fast Company Blog-a-Thon is underway and is well worth checking out. It’s a 2 day carnival of sorts at what is arguably one of the most important new business publications out there featuring posting by the likes of Joel Makower, Craig Newmark, Lloyd Alter and many more. There are already about 20 great posts up there worth reading and plenty more are coming in the next 24 hours.
TriplePundit: Reporting on the Triple Bottom Line & Sustainable Business News
- Sustainable Brands Announces ‘How Now’ Theme for SB’15 San Diego Conference, June 1-4, 2015
- Gelfand Partners Architects – A Woman-Owned, Full Service Design Firm
- Access Early Bird Discounts for the International Women’s Day 2015 Forum!
- Motoring Advice: Saving Money and the Environment When Buying a Car
It’s that time again – Monday – time to check out the weekly carnival of the green! This time the carnival remains in London and is dealt out at the hands of a Kiwi known as The Camden Kiwi (for the London neighborhood, Camden). As usual, the carnival is a great little wrap up of green posts and news from various blogs around the world. Be sure to check it out! (link here)
PS – I’ll be autoposting today and tommorow as I’m off in the Sierras having a smashing little vacation.
Alex Steffan has a great piece on WorldChanging today about the misguided idea that fighting terrorism should take priority over advancing sustainability in the context of national security. In it he sites the Cato Institute’s excellent piece (PDF here) on the exageration of terror as a threat.
For one thing, it’s great to build common ground between advocates of sustainability and a very conservative organization such as Cato (conservatives are often accused of lack of interest on the subject). It’s also heartening to bring this discussion to the forefront of costly issues like security, which are too often dominated by a “bomb first, think later” mentality that, these days, seems to bring less security, not more. The point, however, is that by embracing the tenets of sustainabilty as a priority we’re less likely to get to a place where military action need even be considered.
Sustainability weens us from our overly intensive use of resources and related conflicts. The likelyhood of wars for resources like oil (and possibly water in the near future) are inversely related to our ability to find new technologies and use resources more efficiently. Sustainability in the context of bringing peace goes beyond the avoidance of disasters and war. Such was the reasoning behind the Wangari Maathai’s nobel peace prize: Recognizing the inseperable bond between the health of society, the economy, and the environment is the key cornerstone of sustainability and once people “get it” the solutions start rolling in.
If it’s Monday, then it must be time for a carnival of the green! This time, the carnival rolls back to CityHippy – the home of the very first carnival of the green. This week the carnival looks at practical solutions to every day problems, politics, and more topics to discuss over a pint. Check it out.
If you’re familiar with the infamous “CO2: We Call it Life” advertisements put out by CEI, then you’ll find “Al Gore’s Penguin Army” much less funny (it stinks, actually), but no less odd.
All you need to know is the film was not produced by amateurs. It’s an example of “astroturf”, a production meant to look like it came from some quirky individual but actually originating from a PR firm and quietly posted onto “YouTube”, the popular video hosting site. A Wall Street Journal investigation discovered that the film was actually engineered (at great expense most likely) by public relations firm DCI who “just happen” to count Exxon among their larger clients. Though this doesn’t prove Exxon was directly involved, the word on the street is leaning pretty strongly in that direction.
This video is so bad and has been met with such negative response that it proves that global warming denialists are on their last legs. But why is Exxon’s PR firm still spending time and money to pretend that global warming is a spoof?
DCI are probably no dummies and are certainly monitoring the reaction to their experiment. What sorts of conclusions will they draw? Will they decide that it’s time for Exxon to make a bold statement accepting global warming as a problem and proclaiming the company’s intention to follow in the footsteps of BP and Shell in pursuing alternative sources of energy? Or have they decided that Exxon’s best interest lies in being the maverick denialist who fights cowboy-style to the bitter end?
And on a humorous side-note – will the guys who created Linux sue?
McDonalds, like Wal Mart is often scapegoated into a corner as an uncaring behemoth. I’m not going to debate that because what’s more important is the scale of change that such a large company can produce. Anyway, McDonalds has an interesting and quite transparent “corporate social responsibility” blog which is actually worth reading and participating on. Recently they ran a little piece on packaging which lays out McDonald’s environmental policies in that regard. They’ve come a long way from the days of styrofoam and point out the following recent accomplishments:
- Napkins are smaller and contain recycled content.
- Happy Meal boxes are made partly from recycled newspapers.
- Our trayliners have recycled newspaper content too.
- We’ve trimmed the amount of material used in our French fry and McNugget cartons.
- Our straws use less material.
So is McDonald’s doing enough? When you’re as big as they are, you’re bound to be held to a higher standard and I’d like to see a whole lot more post-consumer material. In fact I’d like to see the word “recycled” eliminated unless it specifically refers to post-consumer content. There are not a great many specifics on the current blog post, such as just “how much” recycled content there is in the packaging either.
One of the great ironies about this is the fact that most people who care about McDonald’s packaging are unlikely to eat there anyway. Perhaps I’m making a snooty demographic judgement here, but McDonald’s has to take into consideration that the extra costs involved with improved packaging may not be appreciated by much of their regular clientele who don’t know enough to notice. Rather, the payoff comes in terms of less hassle from environmentalists and, hopefully, some personal satisfactoin.
How would you advise them?
Johnson Controls is the kind of company that ought to be a major leader in green building and sustainability in general. The are the biggest makers of hybrid car batteries in the US and responsible for the plumbing, electric and circulatory systems of many a massive building project. To their credit they talk a whole lot about energy efficiency, but the company website and sustainability reports are eerily silent when it comes to things like LEED certification, green building, and concepts like cradle-to-cradle and carbon emissions. Perhaps that will change as they become one of the few Fortune 100 companies to have a public facing blog – www.yourenergyforum.com.
Anyone who’s perused the ideas set forth in the Cluetrain Manifesto can appreciate the importance of this kind of development. What’s better in this case is that the blog doesn’t appear to be a super-polished corporate mouthpiece, and as far as I can tell is not screening comments. That’s a good thing. Too often, major companies are too scared to open themselves up to this kind of unscripted real-time communication – they fear not being able to handle any sort of negative commenting. This paranoia may ultimately spell the downfall, or at least seriously hinder the growth, of companies too slow to embrace the new global conversation. Fortunately for Johnson Controls, they’re finally moving ahead of the curve.
More on WBCSD.
Ed Note: The blog seems to have vanished (something funny going on?), but you can sneak a peek at the google cached version in case you think I was making it up.
At some point I’ll probably stop reporting about these sorts of announcements, which will probably be a good sign that “going green” has become so commonplace it’s no longer newsworthy. Nontheless, Vail Resorts announced they’ll be switching to 100% wind energy for all their ski areas and associated businesses. That’s not just in Colorado, the company also runs Heavenly at Lake Tahoe and a resort in Jackson Hole, WY. It’s also not a small deal – they’ll be the 2nd largest corporate buyer of wind power in the country after Whole Foods, and presumably someone who will make a statement about it. I’d like to see little signs on all the lift-poles between the ads for lip balm announcing the deal. Article here.
Seattle’s Sub Pop Records will “go green” by buying green tags to fullfill 100% of the record company’s energy needs. It couldn’t be a more perfect match between alternative energy and one of the originators of the idea of “alternative” music (if that genre really means anything these days). The company president was “shocked” to see how easy is was to support renewable energy which just goes to show that even in green-Seattle, many people are still “in the dark”.
A new commuter rail line (RailRunner) opened up a couple of weeks ago that runs north and south from Albuquerque and will eventually connect to Santa Fe. This is significant news in and of itself – especially in the car dependant sun belt. But the most amazing thing about it is that the system will run on biodiesel (see page here). That’s pretty darn neat. There’s no mention on whether that’s pure biodiesel or some kind of blend but it’s a very significant, if largely symbolic move by the NM government and transit authorities. Bravo!
On Saturday, July 29th, there was a town hall style meeting to discuss the state of research into a bus rapid transit system along Geary Boulevard in San Francisco. A lot of community members turned out, and there was a productive conversation. If you’d like some context, here’s Nick’s introduction to the proposed Geary BRT.
The planners and consultants involved in this process should be commended for identifying a great opportunity. Their presentation was impressive. BRT is not a major change – in fact it conservatively builds on infrastructure and capacity that already exists. Lovely. Let’s get it done.
Azeem Azhar brought to my attention a very interesting project that he’s been working on with Indian farmers that exemplifies the best of leapfrog technology. It’s a system to provide accurate weather forecasts, as well as pricing data for their crops, sent to their mobile phones. The pilot project, detailed in the London Times, is being implemented by Reuters. Among the benefits are better preparedness for monsoon rains as well as better data about where and when to take crops to market. Currently, an astonishing 1/3 of vegetables grown in India fail to reach market before they rot – a result of a myriad of inefficiencies. This sounds like a great business opportunity for eveyone involved, particularily the poor and hungry.
San Francisco, given its density and supposedly progressive attitude ought to have a world class transportation system. Sadly, it does not. A ride on the city’s most popular bus line, the 38-Geary, takes an astonishing 60 minutes (or more) to cross the 6 mile route from beach to bay. I could rant about it well outside the scope of this blog, but I’ll get to the point.
The San Francisco transit organization, MUNI, is begining to turn itself around and wants to replace the clunky ’38’ with a top-of-the-line system knows as “bus rapid transit’. BRT is cheaper than a rail system, but almost as effective – the buses are extra big & they have their own exclusive right-of-way. They switch red lights to green and people pay at attractive station platforms before they get on, thus avoidng bottlenecks at the door. In other words, it will make life much easier for residents and business people alike.
Naturally, there are people who are resistant to change for one reason or another. It so happens that most of them are self-described “Geary St. merchants”, who, frankly, give more thoughtful businesses a bad name. Are they just afraid of change? Or are their concerns more grounded?
Since announceing a very ‘green’ environmentlal policy last year, Goldman Sachs has invested $1.5 Billion in clean energy projects and appears to be only getting started. This article on Greenwire, via WBCSD, breaks down some of the specifics that Goldman has accomplished and their plans for the future. It’s especially interesting to note that the profitability of their investments in renewables and efficiency, much of Wall Street continues to scratch their heads. For how long? We’ll see.
(read the article here)