Triple Pundit
Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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February 27, 2005

About Triple Pundit

Welcome

Triple Pundit is one of the world's most well-read websites on the subject of responsible business with a fast growing audience of over 50,000 unique readers a month. Our audience is composed of entrepreneurs, corporate change agents, MBA students and people who seek to create a better world through the power of business.

Environment, Society and Business form a tripartite relationship - actions of one affect the others. You can't have a successful economy without a healthy environment and a healthy society, and vice versa. That concept is called the triple bottom line, which is where the triple part of the name comes from. It's also sometimes called the integrated bottom line. Either way, it's a new and broader way of looking at business and the world.

Every post is linked to a discussion that you are welcomed to participate in. Just click the "discus" link and let us know your opinions.

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