Joel Makower, has this to say about the "Blended Value Proposition":
Before you glaze over about yet another sustainability-minded catchphrase, consider that this brave new term is being bandied about in the nation's top business schools -- or, at least, those with sustainability programs. It's been a featured topic in mainstream business and investing publications, and has been uttered by the venerable John Elkington, who coined "triple bottom line" in the first place.
Continues on Joel's Site. (thanks Paul!)
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