According to the Internetwork for Sustainability, as climate change becomes more of a mainstream issue, companies' brand reputations will be increasingly staked on their response to the issue. The lesson, according to the article, is to act now to establish a reputation for being appropriately proactive.
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From Delicious » del.icio.us / markets / brands / climate+change
From Technorati »markets / brands / climate+change /
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