Triple Pundit
Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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3pWelcome to Triple Pundit. Economy, environment, and society are interdependent. For too long business has thought of itself as separate. We aim to change that. If you would like to contribute by becoming a columnist or simply have some ideas to share,
sb2008.gif3P is excited to be attending the 2008 Sustainable Brands conference in Monterey, CA this June. If you are responsible for your company's brand or sustainability strategy, there is no more important conference to attend this year. Please register for the conference here, and we'll see you there.


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Triple Pundit's main contributors are Shannon Arvizu, Andrew Burger, Tom Schueneman, Nick Aster, Ryan Mickle, Matthew Lewis & William Shutkin.
Other current and past contributors include Pablo Paster, Paul Smith, Janice Neitzel, Sheila Samuelson, Joe Madden, Sarah Lozanova, Todd English, Steven Puma, and more.


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Dated Archives

Communication: in Depth

May 15, 2008

Convention Date Confirmed – WSF 2009 Amazonia

WSF.bmpThe World Social Forum takes place annually to provide a meeting ground for civil society organisations, networks and individuals to explore the progression of social movements across the globe. Those attending the function become equipped with the latest knowledge on social development, struggles and innovation in the field.

The WSF hopes to facilitate networking among organisations, both local and international, that are working in a sustainable manner towards quality of life improvements for the world’s poor.

The date for the 2009 World Social Forum has been confirmed by the International Council. It will happen from January 27th 2009 until February 1st 2009 in Belem, Para, Brazil. Persons and organisations are invited to register for the event to

"come together to pursue their thinking, to debate ideas democratically, for formulate proposals, share their experiences freely and network for effective action.”

continued

Communication: Archives

PG&E Launches The Next 100 Blog

As a longtime proponent of the power of blogging as a more democratic, open communications tool, I've always encouraged companies...[read more]

» Nick Aster | May 12, 2008

The "We" Ad Campaign for Climate Change: Get On the Couch

The Alliance for Climate Protection was founded by Al Gore in 2006 as a “single purpose organization committed to igniting...[read more]

» Tom Schueneman | May 9, 2008

Keen and Consciousness

I’m as jaded as the next guy when it comes to companies touting their green chops but, on closer inspection,...[read more]

» William Shutkin | May 7, 2008

Pangea Day: A Global Film Event on May 10

"Movies alone can't change the world. But the people who watch them can." This Saturday, May 10, we have the...[read more]

» Shannon Arvizu | May 6, 2008

General Motors' Quest to Become "Green Motors"

On Thursday, Rick Wagoner, Chairman and CEO of General Motors came to San Francisco to speak about the future of...[read more]

» Ryan Mickle | May 5, 2008

Green Business Cards - Some Creative Inspiration.

Despite the advent of bluetooth-enabled blackberries and other modern technologies, the ritual of handing out business cards remains an integral...[read more]

» Nick Aster | April 29, 2008

Challenges of Green Residential Development: Resistance to Change (Local Government)

City governments are a partner with developers in building communities within city borders. Just as with any other partner...[read more]

» Lexington Blood | April 25, 2008

Beyond Green: Adam Werbach and BLUE, Sustainability or Self Help?

After four years of heads down work to find answers where it appeared that only questions existed, Adam Werbach followed...[read more]

» Ryan Mickle | April 21, 2008

Merrill Lynch Partners with CDP to Boost Carbon Accounting, Disclosure

The Carbon Disclosure Project and Merrill Lynch & Co. have joined in a three-year global partnership that aims to spur wider adoption of corporate carbon accounting and disclosure standards and help channel investment $$$ into carbon and greenhouse gas reduction projects. [read more]

» Andrew Burger | March 19, 2008

TimesUK: Plastic Bags are Not a Problem?

Here's something to debunk for the weekend. Alexi Mostrous from the Times suggests that there is no scientific evidence that...[read more]

» Nick Aster | March 8, 2008

Practicing Green: Uncovering and Countering Greenwash

Greenwash is a new addition to the English lexicon and a practice that offers businesses a potentially quick and high return. Those are likely to turn out to be ephemeral, and even damaging, not only to practitioners but to other organizations intent on making honest efforts to address greenhouse gas emissions, climate change and environmental degradation.[read more]

» Andrew Burger | February 20, 2008

A Most Pleasant (Pedal Powered) Revolution

One cold day last Fall, I was coming out of Briar Patch Co-op, the first LEED certified commercial building...[read more]

» Paul Smith | February 13, 2008

Wild and Scenic Film Festival : How to fit 120 films into a town of < 3000

How do you fit the biggest environmental film festival in the country into a town with a grand total...[read more]

» Paul Smith | January 14, 2008

Global Warming, What Global Warming?

New scientific theories, particularly important ones, take decades if not centuries to become mainstream--just consider the idea of the heliocentric solar system, evolution and plate tectonics, which still may be foreign or spurious to large numbers of people. Such is the case with global warming. [read more]

» Andrew Burger | January 1, 2008

Connecting the dots between mind, body, and green

Beginning while I was a student at the sustainability focused MBA program Presidio School of Management, and on into my...[read more]

» Paul Smith | November 28, 2007

Climate Change & Business: The Carbon Disclosure Project

In the face of the rising value of greenwash, the success of domestic and international climate change mitigation and emissions reductions efforts hinges on assembling the apparatus to reliably, accurately and comprehensively monitor, assess and report on businesses' awareness, plans and actions. The Carbon Disclosure Project aims to do just that.[read more]

» Andrew Burger | November 27, 2007

You Can't Eat Scenery II: The Search for an Index for Sustainable Development

The UN, World Bank and a host of other leading public and private organizations have for more than a decade now led efforts to develop a generally accepted set of indicators of sustainable development that governments and industries could commit to and implement in an effective way…The effort continues and the stakes-- as well as the consequences of success or failure-- are higher than ever… [read more]

» Andrew Burger | November 8, 2007

The New Generation of Green on Campus – The Sustainable College Movement

The recent release of the 2008 College Sustainability Report Card, produced by the Sustainable Endowments Institute, shows that two-thirds of...[read more]

» Shannon Arvizu | October 26, 2007

Corporate Green: Perception or Reality?

Some interesting newspaper articles about "Greenwash" have appeared in the Cape Town press in recent weeks, including one in October’s...[read more]

» Andrew Burger | October 8, 2007

ECO Metroguide Sets a Standard for Green Publishing

It's that time of year when we all start seeing the 2008 calendars, and other dated material so, of course,...[read more]

» Keith Rockmael | October 2, 2007

The Media on Oil Refinery Expansion

Not long ago, BP met a public relations disaster by making a request to increase its dumping of particulate matter...[read more]

» Nick Aster | September 14, 2007

Got Reliable Sources?

Once in a while, it makes sense to check one’s “sources”. With the glut of information that is continually flooding...[read more]

» Joe Madden | August 23, 2007

Cost of Building Green GoesDown

Perception has held for a long time that "building green" was always more expensive than building in so called "traditional"...[read more]

» Nick Aster | August 21, 2007

Shell's Eureka Film - Utter Greenwashing or Interesting Progress?

A while ago I got a copy of Wired Magazine with an interesting DVD inserted into the package. It turned...[read more]

» Nick Aster | August 3, 2007

CNN Article Moves Green Even More Mainstream

Have a look at this article on CNN: "Solar Power Makes Tiny Village Beam". It's a fantastic story featureing not...[read more]

» Nick Aster | July 31, 2007


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