Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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Real estate development, like every other part of the U.S. economy, is starting to change, to adapt to a new, emergent order we call "sustainable." A good example is Green Coast Enterprises, a start-up development company whose mission is, appropriately, about adaptation. Green Coast was founded by a former MIT student of mine, Will Bradshaw, and his lawyer colleague Reuben Teague (Disclosure: I'm on Green Coast's Advisory Board). Together, they've got an interesting mix of skills -- planning law, design and construction -- and interests -- social justice, climate change, community development, entrepreneurship.
What Will and Reuben are doing is essentially refashioning real estate and community development as something new, what they call "community resilience," a species of sustainability linking social, environmental and economic issues in one business model grounded in one development vision -- resilient communities whose people, buildings and economies can adapt to and withstand natural disasters and social challenges of all sorts in the Post-Katrina, Climate Change Age.
And what better place to rebuild a city by reimagining an industry than New Orleans, a place where nature, class, race and commerce have always mingled in innovative, if idiosyncratic, ways, a few feet below sea level.
With the rising cost of power, and the greater awareness of the human impact on the environment, home solar power...[read more]
City governments are a partner with developers in building communities within city borders. Just as with any other partner...[read more]
Not so long ago the thinking was “drive ‘till you qualify” – but it’s a brave new world, with a barrel...[read more]
Fittingly named for Aldo Leopold, the Leopold center near Baraboo, WI, has been awarded 61 of 69 LEED points -...[read more]
In short, it all begins with education from the bottom up, and regarding everyone involved in a building process....[read more]
How to create more than one million new jobs, a thriving building industry, save consumers $128 billion, and reduce carbon emissions by...[read more]
Cambridge, Massachusetts has earned a reputation as a community promoting forward-thinking energy and environmental policies. From sustainable building to transportation and...[read more]
There hasn’t been a lot of good news in the general economy lately; from a complete collapse of sub-prime mortgage...[read more]
Los Angeles is the latest (and largest) city in the nation to adopt a green building ordinance. Last month,...[read more]
I was introduced to the 3form company at a local green gathering recently. The company produces materials for the...[read more]
With the ability to detect, relay and store an increasing range of data about the environment in which they're placed, wireless sensors are among the most promising of new technologies with lots of potential for improving environmental management. And they'll soon be common in homes around the U.S., according to ON World.[read more]
Michael Rhodes was one of the masterminds behind solid rocket fuel over 40 years ago. Today he is throwing...[read more]
The introduction of LED light bulbs into the market has been hindered due to several factors. Namely: lumens (brightness)...[read more]
Nearly half the water used in the home is flushed down the toilet. There are many solutions for under...[read more]
A fast favorite among green builders is the super durable HardiePlank siding. Not unlike the HardieBacker many of us...[read more]
The 1980’s witnessed the inception of wood-pellet stoves but the benefits and efficiency of this innovative product, has not...[read more]
How do you fit the biggest environmental film festival in the country into a town with a grand total...[read more]
Earthen flooring is nothing more than what it sounds like – humble, natural earth compacted with straw or other...[read more]
If you're looking for an innovative and highly energy efficient daylighting system, Solatube may be the answer. These sunlight...[read more]
So how would a builder profit in the current rough and tumble real estate market? Build a high quality...[read more]
Surprisingly, the two largest components in a landfill are food and paper, both biodegradable substances. In fact, statistics clearly...[read more]
Whether you’re a seasoned veteran or a recent convert to eco-friendly products, you’ll love the 21st centuries' answer to...[read more]
There's been a rush by educational institutions of all shapes and sizes to launch new, usually interdisciplinary programs, that aim to capitalize on the fast rising prominence of climate change, energy and natural resources development and management both at the local level and at the highest levels of government and international cooperation. Some have been around longer than others.[read more]
Treasure Island, the man-made lump made up of 20 million cubic yards of sea floor soil sandwiched between 287,000...[read more]
Grasscrete, the green alternative to standard concrete surfaces for parking lots, driveways, and access roads for vehicles or fire...[read more]
A brilliant new product has hit the market in the form of insulation without the irritating fiberglass found in...[read more]
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