Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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"Hypocrisy is the first step toward real change" -- Hunter Lovins
A term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.
Every month when I see the magazine Seed in my mailbox I can’t wait to sit down and read it. This month I found a DVD inside the magazine with the oil company Shell’s short movie, Clearing the Air on it. My attention peaked, and I watched the movie.
Clearing the Air is a fictional account of the development of gas to liquid (GTL) or liquid natural gas (LNG). The
California Energy Commission defines LNG as “fuels that can be produced from natural gas, coal, and biomass using a Fischer-Tropsch chemical reaction process.” However, in the movie LNG is used to refer to converting natural gas into liquid for fuel.
As a longtime proponent of the power of blogging as a more democratic, open communications tool, I've always encouraged companies...[read more]
I’m as jaded as the next guy when it comes to companies touting their green chops but, on closer inspection,...[read more]
On Thursday, Rick Wagoner, Chairman and CEO of General Motors came to San Francisco to speak about the future of...[read more]
The world’s major oil companies make big claims about the environment these days. From having sound environmental policies in place...[read more]
The UN’s Kyoto Protocol and Clean Development Mechanism, cap-and-trade greenhouse gas emissions trading systems—nothing but a con and the latest gambit by the international - predominantly Western - political, corporate and media elite to further enrich and secure themselves while doing less than nothing to address environmental degradation and climate change, claims New Delhi’s Centre for Science and Environment.[read more]
Hot on the heels of their acquisition of Burt's Bees, among the more respected "green" brands out there, Clorox...[read more]
In a sign that eco friendly shoes are moving out of the hemp, vegan, crunchy cliches and into the broader...[read more]
Public skepticism and mistrust of businesses’ efforts to “go green” not only pose problems for corporations making honest, substantive efforts to do so, they pose significant obstacles for the type of local-to-globally coordinated efforts necessary to mitigate climate change and enhance energy security. Bridging this credibility gap was the subject of a recent GreenPepper “Eco-Concerns” survey. [read more]
Green certification programs such as the Green Council’s EPEAT are an effective means of getting past organizational greenwash…Even more importantly, they’re making an increasing, positive impact on electronics recycling volumes and practices. Individual consumers need to help shoulder the burden, however, and OEMs can do more to make it easier to recycle and reuse products and parts.[read more]
America's "Toxic 10," a special report put out by Conde Nast portfolio.com, demonstrates that we have entered a new...[read more]
Greenwash is a new addition to the English lexicon and a practice that offers businesses a potentially quick and high return. Those are likely to turn out to be ephemeral, and even damaging, not only to practitioners but to other organizations intent on making honest efforts to address greenhouse gas emissions, climate change and environmental degradation.[read more]
Back in December I wrote about the upcoming launch of a Greenwashing Index website from EnviroMedia in partnership with University of Oregon...[read more]
Green goes under ground, six feet under and currently being spear-headed in Oregon by and environmentally-friendly funeral products dealer...[read more]
A couple of news items I’ve come across lately regarding green consumers and the marketers that market to them: First is...[read more]
It’s all “green this” or “ all natural that” these days, but according to Scott McDougall, president of TerraChoice Environmental Marketing, chances...[read more]
Amid the stock market turmoil last week, an interesting event took place in the market’s valuation of sustainability. If I...[read more]
Some interesting newspaper articles about "Greenwash" have appeared in the Cape Town press in recent weeks, including one in October’s...[read more]
In my opinion, 2007 is going to be a landmark year for environmental awareness. But some of that awareness will,...[read more]
The Recycline Razor looks by all accounts to be a very good idea and it probably is. It's made of...[read more]
The BBC's Mike Williams interviews Chevron vice-chairman Peter Robertson on peak oil and the future of the oil industry. The...[read more]
This article in CMO Magazine is worth perusing for its insight on "green marketing" - what works, and what doesn't....[read more]
I've written in the past about the misleading nature of the term "100% Recycled". When consumers see this term, they...[read more]
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