"Hypocrisy is the first step toward real change" -- Hunter Lovins
A term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.
At last, an organic way to eliminate odors before taking a crap. I’m so sick of all those harsh chemicals I usually use to spray the toilet before going number two. Oh no, wait a minute, I never spray the toilet with anything, because, frankly, pooping is about as natural as you can get.
But that doesn’t stop Poo-Pourri from coming out with a new all new organic bathroom spray, aptly named: “Nature’s Call.”
They look like cigarettes, act like cigarettes, give smokers their nicotine fix. And yet, they’re not cigarettes. They’re electronic...[read more]
Or: How I stopped worrying about greenwashing and learned to love EPDs You have a product and you want...[read more]
“Best tasting.” “Preferred by doctors.” "Will change your life forever." When it comes to advertising, brands are obviously not allowed...[read more]
Sending a message in a bottle might conjure up all kinds of romantic notions about chance and opportunity, but...[read more]
A few weeks ago, I took a look at the Isla Viveros Resort's purportedly eco-friendly golf course. Isla Viveros...[read more]
Look around you. Unless you're reading this on a laptop in a tent high in the mountains (lucky you), you...[read more]
A new report from TerraChoice Environmental Marketing finds that only 2 percent of products that profess some eco-cred on...[read more]
Tropicana, a subsidiary of PepsiCo, Inc., has teamed up with Cool Earth, an international non-governmental organization, to launch the “Rescue the Rainforest," campaign to protect endangered rainforests. This campaign will run through 2009 and their goal is to protect 15,000 acres.[read more]
Are things like Tetrapaks and Dannon/Stonyfield yogurt recyclable today? Yes and no. Here’s why: There are a few recycling...[read more]
It seems somewhat counterintuitive that a national park has an official tire company--after all, aren't parks supposed to be...[read more]
How do you tell the difference between truly eco-conscious brands and those that just fake it? It's a hard...[read more]
Terracycle, the company made famous for its gardening products made from "worm poop" and packaged in previously used soda...[read more]
Here's a fun experiment: go to your favorite deep-green environmentalist friend and say the phrase "sustainable golf course." You're...[read more]
When you think about a luxury eco-lodge, you probably envision a majestic cabin nestled in a pristine forest, or a...[read more]
A new social venture, Dot Eco LLC, hopes to become the .eco domain registrar through the ICANN application process later...[read more]
With so much alarming information about harmful ingredients in consumer products—from bisphenol A (BPA) in plastics to Salmonella in peanut...[read more]
Obama-mania is sweeping the nation and concern for the environment, seeping into our collective conscience, is increasingly less likely to...[read more]
Coca-Cola recently opened a new “bottle-to-bottle” recycling plant in Spartanburg, South Carolina, and touts the plant as the “largest one...[read more]
Earlier this month PepsiCo published its CSR report which touted its gains in human, environmental, and talent sustainability. However,...[read more]
Tomorrow morning, Jeff Siegel will have some intelligent thoughts about clean coal here on 3P. In the meantime, prepare...[read more]
The word “sustainability” is seen, heard and debated often these days. Just what it means varies almost as much as people do, however. Earlier today, Shell hosted a live Web chat on the issue that included video and text transcripts in which a variety of professionals voiced their opinions about greenwash, the dos and don'ts of corporate media campaigns to do with “sustainability,” and just what is or isn't meant by it.[read more]
Minnesota Governor Tim Pawlenty announced this week his Green Jobs Initiative for consideration in the 2009 legislative session. The initiative...[read more]
The FDA is expected to okay applications by Coke and Pepsi to start using the Stevia plant as a zero calorie sweetener by the end of next week. Once they've got thumbs up from the food watchdog, both beverage companies are expected to roll out zero calorie products immediately, industry insiders say.[read more]
Fifty-two high profile investors announce the beginning of a massive letter writing campaign to urge businesses to sign on to the UN’s Global Compact[read more]
Viral and Green, not comfy bedfellows. Green is just not funny but wait until you get to the inept jokes. Or wisdom sharing. Passing of knowledge. We're all geeks at heart when push comes to shove.[read more]
The Wall Street Journal ran a fascinating piece a couple of weeks ago on the emergence of the reusable bag as the go-to green choice of retailers nationwide – and the eco-disaster these bags represent. A lot of leading retailers offer reusable bags – they’re the hip new green thing to be doing…and some municipalities (San Francisco) and retailers (Ikea) have taken the initiative to forbid the use of the ubiquitous “disposable” plastic bag. [read more]
A few weeks ago the Dow Chemical Company released its 2007 Global Reporting Initiative (GRI) Sustainability Report with UN Global...[read more]
