Triple Pundit
Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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3pWelcome to Triple Pundit. Economy, environment, and society are interdependent. For too long business has thought of itself as separate. We aim to change that. If you would like to contribute by becoming a columnist or simply have some ideas to share,
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Triple Pundit's main contributors are Shannon Arvizu, Andrew Burger, Tom Schueneman, Nick Aster, Ryan Mickle, Matthew Lewis & William Shutkin.
Other current and past contributors include Pablo Paster, Paul Smith, Janice Neitzel, Sheila Samuelson, Joe Madden, Sarah Lozanova, Todd English, Steven Puma, and more.


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Dated Archives

Marketing: in Depth

May 15, 2008

Could Rising Food Prices In Poor Countries Trigger Change Among Western Economists?

shopsemplty.jpgThe ongoing food crises in 36 countries around the globe are a cause of worry for major institutions such as the World Bank because the problems signal profound problems of disbalance in the world economy. The main reasons behind the high food prices in poor countries are the high oil price and market liberalization shocks. Biofuel crops are hardly a factor. Climate change is something that has played a role for as long as everyone can remember and it's only being recognized now.

In recent months, the world has witnessed various food riots in poor countries around the globe and the general conclusion bankers in their dossy offices have drawn are that some countries apparently really don't have much of a buffer zone left - hence the upset.

continued

Marketing: Archives

Keen and Consciousness

I’m as jaded as the next guy when it comes to companies touting their green chops but, on closer inspection,...[read more]

» William Shutkin | May 7, 2008

Sungevity Hits The Home Solar Sweet Spot

With the rising cost of power, and the greater awareness of the human impact on the environment, home solar power...[read more]

» Paul Smith | May 7, 2008

Green Electronics Made Not So Easy: How Companies Are Marketing EPEAT

EPEAT, the Electronic Product Environmental Assessment Tool, is like LEED certification for electronics; it monitors the environmental impact of electronics...[read more]

» Bobby Grace | April 24, 2008

Beyond Green: Adam Werbach and BLUE, Sustainability or Self Help?

After four years of heads down work to find answers where it appeared that only questions existed, Adam Werbach followed...[read more]

» Ryan Mickle | April 21, 2008

Can the Green Corporation Credibility Gap Be Bridged?

Public skepticism and mistrust of businesses’ efforts to “go green” not only pose problems for corporations making honest, substantive efforts to do so, they pose significant obstacles for the type of local-to-globally coordinated efforts necessary to mitigate climate change and enhance energy security. Bridging this credibility gap was the subject of a recent GreenPepper “Eco-Concerns” survey. [read more]

» Andrew Burger | March 21, 2008

"Crowdsourcing" and Democratic Filmmaking

"Crowdsourcing" is an innovative approach towards getting fresh ideas tested, funded, produced, and distributed into the market. CambrianHouse is...[read more]

» Shannon Arvizu | March 13, 2008

Green Marketing Done Right: Burt's Bees New Campaign

What does "natural" mean anymore in the world of personal care products? According to a recent article on Fox Business,...[read more]

» Shannon Arvizu | February 14, 2008

Don't Get Stuck in the "Green Ghetto" - Says Ideo

Although the number of "conscious consumers" has risen in recent years, Steve Bishop (Global Lead Designer from Ideo) cautions against...[read more]

» Shannon Arvizu | January 30, 2008

Maximum impact restaurant greening

Are you eating? Here's a few statistics to chew on: In the US, restaurants are the top electricity consumer...[read more]

» Paul Smith | January 21, 2008

"Green" Vodka? Purus: The eco-friendly cocktail

At a New Year’s party I attended recently I was pleasantly surprised to find a green alternative at the...[read more]

» Lexington Blood | January 8, 2008

Hypercar: The car that pays you to drive it

The car of the future is not only going to come standard with a hybrid powered engine; rather, the...[read more]

» Lexington Blood | December 29, 2007

Bright Green Consumers and the Scourge of Greenwashing

A couple of news items I’ve come across lately regarding green consumers and the marketers that market to them: First is...[read more]

» Tom Schueneman | December 26, 2007

Greenwashing: Sinner or Saint?

It’s all “green this” or “ all natural that” these days, but according to Scott McDougall, president of TerraChoice Environmental Marketing, chances...[read more]

» Tom Schueneman | November 23, 2007

Show Me and Tell Me: The Roar of Conscious Consumerism and Green Marketing

A new marketing study reveals that conscious consumers expect accountability and transparency from companies that claim to be “green.” Companies...[read more]

» Shannon Arvizu | November 9, 2007

Case Studies for "Green" Corporate Marketers

The Business Development Institute and PR Newswire are putting on a half-day conference in New York on Tuesday, July...[read more]

» Stacey Marvel | July 16, 2007





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