A fresh approach to looking at business.
We introduced you to RecycleBank back in February, but there's new coverage in a recent Forbes article that's worth checking out. To sum up - RecycleBank is sheer genius in terms of capturing the idea of the win-win-win situation.
People get paid to recycle and are given rewards, not in cash, but it gift cards to various merchants such as Starbucks and Whole Foods. The RecycleBank company manages to make money by charging municipalities a small amount for the service, and the gift card giving companies look good because they're encouraging the program. Oh, and the environment benefits too, so that's a 4x winner.
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