IBM is currently running something they call the "Innovation Jam" an online event that purports to be a sort of "giant brainstorm" for IBM and various invited participants. Among the issues discussed are energy and social & environmental sustainability, and how IBM can get involved and thrive. The cynics on Digg have basically dismissed it as a ploy to get free consulting, but even with a selfish motive there is still some interesting conversation coming out.
Jeff Osborne at Plan Resonate has been keeping a pretty solid tally of what's been discussed that has relevence to those of us interested in sustainability. Among the better conversations are "implementing sustainable management at IBM" and "incentives for IBM to become involved in the carbon markets".
Hey Nick, thanks for the bump. All in all I'd say that phase 2 of the jam went pretty well. I'm cynical myself about sustainable management conversations.
It's ironic that IBM would be accused of soliciting free consulting when you consider who they are and what they do. I quickly set aside my initial concern. The participants were involved in an interesting conversation that would have never otherwise taken place had IBM not organized the infrastructure. It seems to me like we all gained in the process. IBM gained the most, and well, it was their party. And IBM'ers created the overwhelming majority of the content, so it worked from my perspective.
In the future I hope they'll manage it in an open public forum. It's the logical next step, don't you think?
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