Triple Pundit
Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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3pWelcome to Triple Pundit. Economy, environment, and society are interdependent. For too long business has thought of itself as separate. We aim to change that. If you would like to contribute by becoming a columnist or simply have some ideas to share,
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Triple Pundit's main contributors are Shannon Arvizu, Andrew Burger, Tom Schueneman, Nick Aster, Ryan Mickle, Matthew Lewis & William Shutkin.
Other current and past contributors include Pablo Paster, Paul Smith, Janice Neitzel, Sheila Samuelson, Joe Madden, Sarah Lozanova, Todd English, Steven Puma, and more.


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Screw Ups: in Depth

December 10, 2007

AT&T Phone Book Outrage - For Shame!

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Take a look at this pile of waste. This is my foyer last week piled high with brand new yellow pages wrapped in plastic bags. It almost makes me sad, in a nostalgic sort of way to witness the demise of such a venerable icon as the phone book, but let's be realistic here - no one in my building is going to pick one up. Well, almost no one. The fact is, these days, a phone book is only useful for propping up your chair. There are certainly some folks who insist on having one, but in the internet age, there is simply little use for these giant pieces of newsprint (to say nothing of the plastic bags).

As a shareholder in AT&T, I'm equally disappointed that the company continues to shell out god-only-knows how much money each year printing and distributing these things. The phone book should be an option for customers who specifically request it, not an unwanted tome thumped on your doorstep.

» Nick Aster | Discuss this topic (11) | More » Screw Ups

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