Sun Microsystems has launched an impressive new website called Openeco.org. In their own words, the site "is a new global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare business energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation."

At first glance, I'm skeptical of yet another social networking oriented site, but this seems to be the first well funded site that is aimed at companies and professionals, rather than the general public. There's also not a whole lot there just yet. But, with the backing of Natural Logic and CERES, there's bound to emerge some useful activity.

There's even a You Tube video, featuring Gil Friend (after the jump)...

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