A fresh approach to looking at business.
Although I still think there's a lot of uncertainty in the "carbon offsetting" business, especially when individuals are concerned, the idea that people only buy offset to assuage guilt for an otherwise un-green life is looking more like a myth. Take a look at this PDF from TerraPass's recent customer survey. The results show that people who've bought offsets from TerraPass are, generally speaking, making a lot of significantly green changes elsewhere in their lives. It's not a huge surprise to me, but for those who might doubt people's sincerity, it's a good document to pass around. More on the TerrPass blog....
It is not argued that individuals who purchase carbon indulgence's are only doing so to avoid personal responsibility. The issue is that carbon offsets themselves are based upon a lot of guesswork and myth such as planting trees to offset petroleum emissions or the lack of transparency. Research has proven that many offset companies contribute little of the money they take in for the projects. Google carbon offset myth.
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