A new conversation for business.
Which are you more apt to respond to while visiting your hotel room's bathroom: "Help the hotel save energy, please reuse the towels" or "Help preserve the environment for future generations, please reuse the towels"? Check out the whole article here.
The latter boasts an effectiveness rate almost 8 times higher than the former (even if it does sound sorta hokey). Likewise, similar experiments on phrases like "Stay on the path" vs. "Dont go off the path" are interpreted in radically different ways. What's fascinating about this is not so much the idea of controlling people's minds, but rather learning about effective communication. It's entirely possible that the psychology of whoever is uttering the phrase is equally affected. Cool stuff worth thinking about when arguing for a positive environmental agenda.
TrackBack URL for this entry:
http://www.triplepundit.com/mt/mt-tb.cgi/1623
From Delicious » del.icio.us / thought / psychology / environment / sustainability
From Technorati »thought / psychology / environment / sustainability /
September 5
September 5
September 5
September 4
September 4
September 3
September 3
September 3
September 3
September 2
September 2
 |
 |
Add this box to your site Add your feed to this box |
Let My People Go Surfing: The Education of a Reluctant Businessman
In Defense of Food: An Eater's Manifesto
The Lazy Environ- mentalist: Your Guide to Easy, Stylish, Green Living
World- changing: A User's Guide for the 21st Century
The Long Tail: Why the Future of Business Is Selling Less of More
The Cluetrain Manifesto: The End of Business as Usual
Walking the Talk: The Business Case for Sustainable Development
The Sustainability Advantage : Seven Business Case Benefits of a Triple Bottom Line
Blink : The Power of Thinking Without Thinking
Natural Capitalism: Creating the Next Industrial Revolution
Cradle to Cradle: Remaking the Way We Make Things
