A fresh approach to looking at business.
Here's a sweet article from the FT to get your Monday rolling (link here). The gist is this - addressing global warming and the host of other environmental problems we face represents, quite possibly, the biggest business opportunity in history. Consider the rate at which green technology and other ecological solutions are being adressed in the Transportation Sector - said to be 15% of the global economy. If one tenth of that sector becomes embroiled with efficiency efforts and carbon reduction plans it amounts to a staggering $645 billion market. Read the rest on the FT.
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