Addressing the current strategy debate, the research questions whether strategies are sufficiently far-sighted and robust enough to cope with a fast changing operating context, whilst the report presents a clear insight into how global businesses are adopting strategies with a greater awareness of societal issues and trends.
The research reveals how resilient strategy is created through a combination of organisational processes, the corporate culture and the external engagement the company undertakes. These three factors are strongly influenced by the judgement of the senior management team. And all four elements need to take account of, and are shaped by, the context in which the business operates.
Karin Laljani, Managing Director at Corporate Citizenship thanked the companies who contributed to the research report: “We are grateful to the contributing companies for allowing us to learn from their own personal strategic challenges around disruption versus linear thinking, demands from society versus those of the shareholders, and their own experiences of what makes for success or failure.”
To launch the Creating Resilient Strategies research report, Corporate Citizenship hosted a breakfast seminar in London. Representatives from 35 companies, including Tesco; Aviva, Camelot, Experian, STA Travel and Lloyds Banking Group attended the research launch, which was led by Corporate Citizenship and guest speaker Jonathan Garrett, CSR Director, Jaguar Land Rover.
The full research report is now available for download on the Corporate Citizenship website. There are three versions of the report, each one tailored to an area covered by the research – North America, South East Asia and Europe. Corporate Citizenship also hosted a webinar last week to discuss the findings of the research report; the recording of the webinar is available to watch here.
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