In the current market there remains a need for traditional tools and despite the evolving digital trend, it is possible to integrate the two. The marketing strategies can work face to face and by utilising both offline and online, businesses can maximise their advertising in 2013.
So how can businesses implement both consistently and what are the best ways to advertise your business efficiently? Here are 3 top ideas.
This is the ultimate channel to market a business, whatever industry it is based in. Communicate to vast audiences online and interconnect with your consumers in a personal way to build brand loyalty and form strong relationships. Facebook, Twitter and YouTube are the top 3 social media platforms to be on- it doesn’t have to cost the earth to set up a page and it is free to join.
Trade shows and exhibitions are a very traditional method of advertising a business but they are still extremely successful. It is the one place where hundreds of people from the same sector get together so the possibility for exposure is in abundance. You can target prospective audiences and network with industry experts to get advice. You can even talk to competitors to gage how they are doing and exchange tactics.
It is one of the most underrated marketing tools to ever exist but it is still hugely effective. By offering outstanding service and making your customers happy, you can only hope that they will relay positive feedback about your business. Client referrals are one of the most influential factors in determining business success and social media plays a big part in this because complaints and comment are so public.
Whereas before a disgruntled reaction would be private, now the response can be viewed by wider audiences so it is important that you ensure the service is great so positive words are transmitted.
By using such a diverse range of cost-effective marketing techniques, a business can maximize its overall marketing with minimal resources.
This article was written by Display Wizard, specialists in display and exhibition solutions.