Badger CEO attends first-ever US-Africa business forum

Bill Whyte, CEO and founder of the W.S. Badger Co. Inc., a leader in the natural personal care category, attends the first-ever U.S.-Africa Business Forum on August 5th, a day focused on trade and investment opportunities on the continent. Held at the Mandarin Oriental in the District of Columbia, the forum is part of President Obama’s U.S.-Africa Leaders Summit, the largest any U.S. president has convened with African heads of state or government. More than 95 U.S. companies representing all sectors of industry will participate. Badger, the recipient of the 2014 Small Business Exporter of the Year Award for New Hampshire and New England, is the  only small business invited to attend.

“I believe that wise American companies can and should enter the African market, bringing family friendly and environmentally sustainable practices,” said Whyte. “From a practical point of view, that’s a value-added service that makes us more competitive and trustworthy. Imagine being able to help build economic wealth in Africa while treating people right and protecting water, air and soil in the process. That’s what I’m hoping for.”

Badger began as a one-product, one-person company in 1995. Today the family-owned and operated company, with over 60 employees, formulates, produces and markets more than one hundred different products (from lip balms, sunscreens and anti-bug sprays to sore muscle rub, hair oils, baby balms and a line of old-time shave soaps and oils) and sells in the U.S., Canada and 25 other countries, including South Africa. Products are made from 100 percent botanical ingredients, with many core ingredients such as organic vanilla, olive oil, baobab oil, shea butter and geranium essential oil sourced from Africa.

For more information about the event, visit Members of the press from leading U.S. and international outlets will cover portions of the forum. Bloomberg Television will serve as the host television network and will deliver a live online feed of the program.

Badger is a certified B Corporation and landed a spot on B Lab’s 2014 “Best for the World” list, which honors companies with the highest score for impact on the environment. Badger’s placement on the list validates the company’s commitment to quality, safety and the health of the community and planet. According to SPINS data, product sales for Certified B Corps reached $1.2 billion in 2012, a 15 percent increase from 2011, exceeding growth in both total natural (13 percent) and total organic (12 percent) products. Other recent recognition for Badger includes the N.H. Division of Economic Development Business of the Year Award and being named one of the Top 5 Best Small Companies to Work for in New Hampshire by Business New Hampshire Magazines.

# # #

About W.S. Badger Company, Inc.
W.S. Badger Co. Inc. has produced quality, all-natural and certified organic body care products since 1995.Badger aims to provide a safe haven for those seeking a more natural solution by creating organic and natural products that protect, soothe and heal with ingredients safe for all. Family-owned and family-run, Badger was born when Badger Bill, a carpenter at the time, discovered a recipe of natural ingredients strong enough to soothe his rough, dry and cracked hands. Now a team of over 60 employees, Badger produces almost all of its products in Gilsum, N.H., and is a certified B Corp, meeting rigorous standards of transparency as well as social and environmental performance to create a healthy business with ethical and charitable principles. Visit for more information.

For more information or to request an interview, contact Deirdre Fitzgerald, Marketing Manager, 603-283-5220 or email: