Building on BBMG’s decade-long thought leadership, the new “Brand Innovation” channel with Sustainable Brands will explore sustainability as an innovation imperative, showcasing new and transformative business models, best practices and emerging technologies, leading design thinkers and consumer insights from The Collective™, the studio’s proprietary online community of “Aspirational Consumers.”
BBMG co-founders Raphael Bemporad and Mitch Baranowski—joined by the firm’s Carola Beeney and Jennifer Elks on the SB editorial team—will develop and curate a broad selection of articles, infographics and videos to help illuminate the conversation about the emerging paradigm of sustainable brand innovation.
“We’ve been longstanding champions of Sustainable Brands, as an expanding global community and event series as well as a platform for accelerating the conversation, so it made great sense to collaborate on establishing a new content channel,” said Raphael Bemporad, co-founder and chief strategy officer of BBMG. “Our hope is to advance the dialogue about integrating disruptive innovations with delightful brand experiences so we can scale adoption of sustainable practices and products.”
“Our goal is to move the global brand community from awareness to action, seizing the moment to address today’s social and environmental challenges with a view toward creating smart growth and shared value,” added KoAnn Skrzyniarz, founder of Sustainable Brands. “This partnership gives us an opportunity to showcase ground-breaking consumer insights, trends and analysis that will help shape brand innovation going forward.”
With its integrated sharing and commenting features, plus real-time tracking of the Twitter topic (#brandinnovation), the Brand Innovation channel will act as a hub for Sustainable Brands members to participate and shape the conversation. Housed within the SB Issues in Focus section, the Brand Innovation channel can be found here: http://www.sustainablebrands.com/news_and_views/brand_innovation
About Sustainable Brands (@SustainBrands)
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.
About BBMG (@itsBBMG)
Founded in 2003, New York-based BBMG is a globally recognized brand innovation firm dedicated to creating disruptive business solutions and delightful brand experiences that help clients drive revenue and positive social impact. By integrating branding with sustainability expertise and innovation protocols, BBMG helps organizations identify growth opportunities, forge new markets, create new brands and drive real culture change. Recent clients include eBay, Eileen Fisher, MillerCoors, NBCUniversal, Rodale, Samsung, Seventh Generation and Target. For more background and a copy of the firm’s latest research report, Rethinking Consumption: Consumers and the Future of Sustainability, please visit http://www.bbmg.com/
Carola Beeney, BBMG
Marie Perriard, Sustainable Brands