The Golden Rules of Recruitment Advertising

Nowadays, there are so many ways in which you can communicate effectively with other people including active job seekers.
From: 360 Inspire
February 18th, 2013 | 1 Comment

Nowadays, there are so many ways in which you can communicate effectively with other people including active job seekers. In order for a recruitment advertising campaign to be successful it needs to utilise all the communication channels at its disposal. At the start of the process, one of the ways that you can push your company name and employer brand message to potential candidates is by putting together a recruitment advertisement that may look to push a broader message on culture. However, the best way to actively engage with your candidates is by abiding by the following rules:

Hone in on the voice/personality of your organization

It is safe to say that the majority of advertisements tend to follow you everywhere you go online, the internet is full of unwanted advertisements. It is important to note that when putting together a recruitment advertisement for your company, you have to ensure that it not only differentiates you from your competitors but also all the other advertisements that appear in the online arena. Therefore, it is essential that you portray a voice that will make your company instantly recognisable amongst job seekers as you will only have a few seconds to catch their attention.

Utilise the appropriate channels and social networking sites

This may appear obvious but with all the various opportunities available on different social networking sites it is important to make a note of this. The process remains the same, you will carry out market research and then decide on the most appropriate platform to use when promoting your recruitment advertisement. If the target market is on Facebook, then give it a go. However, you need to realise that search engine marketing and other platforms can also play a significant role in your overall recruitment strategy.

Focus your efforts on creating more than just potential career opportunities

Even though choosing to focus your recruitment advertisement on a selected job role isn’t a bad idea, don’t miss out on the opportunity to highlight your employer brand to candidates even if the job your advertising isn’t suitable for those candidates. By putting together advertisements that show off your fantastic culture, you are able to put together a recruitment advertisement that appeals to a larger group of candidates who will be able to fit in with the culture of your company now or at some point in the future.

Look for further areas of improvement by analysing metrics and adjusting your strategy when required

Utilising a strategic approach requires a great deal of time to select the best metrics, analyse the results and adjust the strategy where necessary in the future. This is not just a one off process, but an on-going attempt to gain an understanding of your recruitment efforts, where they have failed and where they have been successful. This will help to eliminate the “post and pray” approach to job advertising. Make sure that your company follows the target candidates and adjusts not only the placement of the job but also the content where necessary.

If you want to find out more information about how to put together an effective recruitment advertising strategy, there are number of top quality recruitment advertising agencies that are experts in this field and will know exactly what is strategy is required for your company. For more information please visit: http://www.360inspire.com/recruitment_advertising.htm

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