The partners from Savvy- Marketing for Good for sure think it is! This San Francisco based agency focused on serving social enterprises, understands there is a struggle for social enterprises when it comes to building and implementing a marketing strategy while they are trying to keep an organization financially sustainable and save the world! This summer they have made it their mission to go deeper to understand the core marketing issues and provide better solutions, not only for their clients, but also for the social enterprise community in general.
This is why they have planned a night full of creativity, sharing of ideas, collaboration and fun networking in their first design thinking session “Shaping the Future of Marketing for Good”. The goal of this event to use a human-centered design approach (from Ideo.org’s “Field Guide to Human Centered Design”) to unveil the problems that Social Enterprises face when it comes to marketing, and brainstorm about the ideal products/ services that could help overcome these problems.
Hilda Perez, COO of Savvy, comments on the reason behind doing these kinds of sessions “We feel that there needs to be a change from the traditional model of an agency, because we have learned that social enterprises have different needs, goals, structures and resource allocation than the ones that regular for-profit companies have. We want to build this new model by hosting design-thinking sessions, a technique that puts the client at the forefront, and is crucial for social enterprises to be aware of and practice. We understand this and want them to be actively involved in growing their impact by applying the techniques ourselves. We are expecting to get relevant insights that will allow us to build services and tools that are targeted specifically to them… while having a little fun in the process!”
The event will take place next Wednesday, July 1st at The Impact Hub Bay Area. So if you are around the Bay Area, get your tickets now and don’t miss the chance of directly building a marketing service that will allow you to grow your business and increase your impact!
Link to RSVP: https://shapingmktforgood.eventbrite.com
About Savvy- Marketing for Good
Savvy Marketing for Good is a SF based marketing agency that develops and implements marketing strategies for social enterprises, allowing them to grow while boosting their positive impact.
Philosophy: “Marketing is a powerful tool. When used for good, it can shift mindsets, create movements and be a platform to drive change.”