It’s a tough life running a small business. There are a hundred and one things to do, from sourcing new work to making sure your employees are happy. It’s rare for a small business owner to work a five hour day, yet with a few simple strategies, you can cut down the amount of time you waste on many of these tasks. One of these is website management.
As a small business owner, you know you can’t afford to do without a website, yet finding time to create content, update software and manage IT issues is probably not a top priority in your day. In fact, website management is likely to be the bottom of your ‘to-do’ list.
Building a Website
After the initial excitement of finding a website design Sydney company to create a fantastic website, you might assume there is not much else to do beyond checking the site works from time to time. However, this is not the best policy, as websites need to be kept updated and populated with fresh content. If you don’t do this, you don’t stand a chance of achieving a decent position in the search engine rankings. This won’t matter if your website is little more than an online brochure, but if you want to use the site to attract new clients and promote the business, it’s essential that you treat it as an extension of your business.
One way to save time and keep your input to a minimum is to outsource all of your website and SEO management to someone else. This works well for many companies, especially those with no IT experience, but the downside of this strategy is that you will have to pay for the privilege. You still need to keep an eye on what the company does, too, or you could end up paying for a service that offers very little value for money.
The next best option is to keep website management in-house, but minimize the amount of time you need to spend keeping your website up to date and populated with fresh content.
WordPress websites are very easy to manage. You can elect to automate all WordPress updates, so they take place whenever an update is released. This is better from a security perspective, as older sites are more likely to be hacked. WordPress will notify you when the site is updated.
It’s a sensible idea to automate your hosting renewal, too. It’s never a good idea to rely on your memory to renew your website hosting package. You’ll be sent reminders, but if you continually forget to renew, there is a danger that the subscription will expire and your website will go offline.
Do you have time to produce website content or blogs? Writing is time consuming unless you write for a living. Instead of wasting hours trying to write a 500-word blog, outsource your writing to a freelancer. You could even give them a log-in so they can upload the blog for you, thus saving more time.
Try to automate or outsource as many tasks as possible. This will free up your time so you can get on with running your business.