Here is a list of classic reads from sustainable business and design pioneers that might be helpful in developing your knowledge and appreciation for sustainable business practices:
Business Lessons from a Radical Industrialist
by Ray C. Anderson, Robin White
Offering practical ideas and measurable outcomes that every business can use, Anderson shows that profit and sustainability are not mutually exclusive; we can improve our bottom lines and do right by the earth.
by L. Hunter Lovins, Amory Lovins
This groundbreaking book reveals how today’s global businesses can be both environmentally responsible and highly profitable.
Stirring it Up
by Gary Hirshberg
Hirshberg demonstrates how companies can work to save the planet while achieving greater profits and satisfaction — and how we can all use the power of conscious consumption to encourage green corporate behavior.
Let My People Go Surfing: The Education of a Reluctant Businessman
by Yvon Chouinard
This is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
The Responsible Company
by Yvon Chouinard, Vincent Stanley
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.
Cradle to Cradle
by Michael Braungart, William McDonough
Architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, that “Reduce, reuse, recycle” only perpetuates the one-way, “cradle to grave” manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. They ask their readers to challenge the belief that human industry must damage the natural world.
Sponsored by Green Mountain College
Green Mountain College is located in Poultney, Vermont and fronted the Sustainable MBA movement. Green Mountain College offers a premier online Sustainable MBA that fully integrates the principles of sustainability into each course. Committed to its cause, Green Mountain College has received numerous awards in relation to its sustainability efforts. More information can be found at greenmba.greenmtn.edu.