At this year’s Sustainable Brands conference in San Diego, we were challenged by Janssen Pharmaceuticals to ask leaders at the conference what the word “innovation” meant to them. Then, more specifically, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we’ve got documented in a series of short video interviews. You can follow along here.
In this video, Adam Mott, director of sustainability for the North Face, talks about how intentional innovation is driving sustainability at the company. In particular, he discusses the “backyard hoodie” project — a goal to create a sweatshirt completely sourced within 100 miles of the company headquarters — which forced new innovations on the company which are now paying off elsewhere.