Video Interview: Justin Bakule; Exec. Director, Shared Value Initiative

Justin Bakule

Every Wednesday, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

Today, TriplePundit’s Founder, Nick Aster, spoke with Justin Bakule, Executive Director of the Shared Value Initiative.

Justin is responsible for the overall strategic direction and management of the Initiative, and works closely with major corporate, civil society, government and academic stakeholders in order to track and influence the development and capture of shared value research, the shared value idea in practice, and the growing global community of practitioners.


Many viewers around the world chimed in to the conversation on Twitter with #3pChat!

If you missed it, you can learn about the Shared Value Initiative right here or on our YouTube channel.

About Justin: 

Justin led FSG’s thinking about how to build a shared value field first through the launch of the Shared Value Leadership Summit in 2011, followed by the development of the Shared Value Initiative business plan and partnership development process.  These efforts led to the formal launch of the Shared Value Initiative as a 2012 Clinton Global Initiative Commitment to Action currently supported by leading shared value organizations around the world.  Justin is also an experienced public speaker having addressed executive teams, industry organizations, and academic audiences around the world on shared value and the role of the corporation in society.

Justin came to the Executive Director role with over 15 years of experience advising corporations, foundations, nonprofits, and governments on issues of strategy and performance management.  He has played a leadership role in FSG’s shared value consulting having worked with Mars, Inc. focused on improving cocoa production in West Africa and rice production from the Mississippi Delta. He has also advised Arauco, a leading Chilean forestry company, and Mercy Corps, a leading international NGO on their shared value strategies. Justin was in the Peace Corps as a small enterprise development volunteer with the Malian Ministry of Tourism in Gao, Mali.

Marissa Rosen

Marissa is the Director of Social Media for TriplePundit. She has a passion for educating stakeholders and the public on sustainability and enjoys utilizing social media to bring online communities together to create business synergies. Marissa has a background in Communications and a Masters in Environmental Studies from the University of Pennsylvania. Connect with her at

One response

  1. While the Shared Value Initiative
    appears to be an effective path to “win-win” scenarios, it also seems that in
    these situations there is an inevitable sacrifice that must be made by one or
    more of the players, particularly a lower IRR for the companies involved. Could you please address this potential issue?
    Derick Thomson
    San Antonio, TX

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