Imagine cars as "cool" as an Apple iPad or iPhone where you play games that generate real cash rewards or that can connect you with that hot-looking person driving next to you. That is the future I saw at the 2013 North American International Auto Show (NAIAS). Almost every manufacturer at this show was launching new cars equipped with electrification technologies that will turn driving into a digital engagement delivering value by saving money at the pump, reducing tail pipe emissions and potentially hooking you up with your future significant other.
This is the last of a four-part case study on how Ford is going green. Their best practices can be used by every business to grow revenues and win customers. The first article in this case study series profiled Chairman Of The Board Bill Ford and CEO Alan Mulally on Ford’s CSR vision and how it is driving sales. The second article profiled Ford’s Go Further brand messaging tied to sustainability. The third article profiled the range of Ford’s electrification technologies.
Travel and accommodations to NAIAS in Detroit were covered by Ford. Opinions are my own.
Bill Roth is an economist and the Founder of Earth 2017 He coaches business owners and leaders on proven best practices in pricing, marketing and operations that make money and create a positive difference. His book, The Secret Green Sauce, profiles business case studies of pioneering best practices that are proven to win customers and grow product revenues. Follow him on Twitter: @earth2017.
Founder of Earth 2017. Author of The Boomer Generation Diet: Lose Weight. Have Fun. Live More that Jen Boynton, Editor in Chief of Triple Pundit , says is "Written in Bill Roth's lovable, relatable tone. A must read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it. "