Last week, Marks & Spencer (M&S) issued its annual sustainability report. The yearly “Plan A” update from the £10 billion United Kingdom retailer outlines what the company has done to mitigate its impact on society on the environment. After all, the numbers themselves show the effects of M&S’ footprint: 20 million customers visit 1,064 stores weekly, 2,000 vendors that supply products for the stores’ shelves and 81,000 people work for the company across the world.
Overall, the company has made progress on its Plan A sustainability agenda, and considering its broad supply chain, M&S is fortunate: the High Street icon was unscathed by the horse meat scandal that rocked Britain and it had no ties to last month’s Rana Plaza factory collapse in Bangladesh.
So what has M&S accomplished in 2011-2012, and what new goals does the company have in sight for the next several years?
As for waste, M&S’ most impressive accomplishment is the progress of its Shwopping initiative. The partnership with the non-profit, Oxfam, in which customers can drop off unwanted garments at M&S stores in the UK, has diverted almost 4 million articles of clothing out of landfills and netted the NGO £2.3 million for various programs. Other waste diversion initiatives involve more education. On food waste, M&S was vague—the company and other retailers need to do more than “educate” consumers in a country that wastes 30 to 40 percent of all food annually.
When it comes to fashion, the clothing M&S stocks in its stores have become far more sustainable than it was just a few years ago. From more recycled materials to the increased usage of eco-friendly materials, 41 percent of all M&S items now have a “Plan A” sustainable feature, up sharply from a few years ago. Shwopping has resulted in a women’s coat made from recycled fibers, and M&S also introduced a “sustainable” men’s suit comprised of organic wool with reclaimed plastic buttons.
Within its internal operations and stores, M&S gives the impression its stores were successful in engaging both customers and employees. On one hand, customers benefit from a variety of programs, such as nutritional information on dedicated sites where they can learn about the farmers and suppliers who stock M&S stores with their various products. Meanwhile, customers and M&S employees often work side-by-side, from beach cleanup in the UK to Christmas card recycling (199 tons last year) after the holidays.
Overall, M&S’ competitors can learn a lot about stakeholder engagement, transparency and materiality from the company. While the report is crammed with detail, it avoids the smarmy back-patting oozing from other CSR reports. The bean counting can be a distraction (74 leaks were fixed? Not 73 or 75?), but M&S is a company taking leadership on many sustainability issues with both deeds and its disclosures. The moniker “world’s most sustainable company” is debatable, but this more than 100-year-old giant is certainly in the running.
Based in Fresno, California, Leon Kaye is the editor of GreenGoPost.com and frequently writes about business sustainability strategy. Leon also contributes to Guardian Sustainable Business; his work has also appeared on Sustainable Brands, Inhabitat and Earth911. You can follow Leon and ask him questions on Twitter or Instagram (greengopost).
[Image credit: Leon Kaye]
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.