Plastic has increasingly become the storage and packaging material of choice, and its use has risen exponentially since it first become commonplace during the 1950s. Indeed, the wide adoption of plastic has contributed to an improvement in public health, allowed cars to become lighter and more fuel-efficient, and played a critical role in emergencies with the distribution of goods including potable water. But while the plastic industry says it is committed to recycling, and more companies are finding innovative ways to use recycled plastic, the stubborn fact is that municipalities still struggle with the huge streams of plastic waste.
But despite these challenges, the American Chemistry Council (ACC) insists via a sponsored report that plastic has an environmental impact far smaller than alternative materials.
Trucost, a United Kingdom-based consultancy that describes itself as an expert in “natural capital dependency,” said it completed a full overview and life cycle assessment (LCA) that reached several significant conclusions. Among these findings were:
But what the study dismisses is the strain plastic has imposed on municipalities tasked with the collection, recycling and disposal of this material. Trucost’s researchers suggest that improved municipal waste collection processes, especially in developing countries, could have a huge role in mitigating plastic’s environmental impact.
Furthermore, the study does not mention extended producer responsibility (EPR) once. And why would it? Advocates for ERP say the burden of collecting, disposal and finding ways to recycle these products should be on the companies that manufacture them instead of on local governments. But food and CPG companies are not having it and instead focus on zero-waste efforts within their supply chains and operations. The two-year slump in oil prices has also hit the recycling industry hard, as there is little incentive to recycle plastic when manufacturing it from virgin material is a far cheaper and easier option.
Furthermore, while one can crunch the numbers and find that plastic may use less energy than other materials such as aluminum, such materials are recycled at much higher rates, with less garbage going to ever-shrinking landfill space here in the U.S. and abroad. The fact is, while only paper products and organic waste take up more landfill space than plastic, the industry infers that consumers and cities, not the industry, should find ways to reduce the streams of plastic finding their way into garbage dumps.
Finally, while the study is based on a methodology that incorporates natural capital valuation techniques, it deserves closer scrutiny when one considers who reviewed the study before its final publication. While one reviewer was from a LCA consultancy, the rest were either from the ACC or the plastic industry. No one from a municipal agency tasked with waste collection, or any environmental group, reviewed the study or its methodology.
The Trucost/ACC study is right in admonishing plastic manufacturers to incorporate natural capital accounting in order to gain a stronger grasp about their products’ environmental impact. But the industry could also be more proactive and work with cities and towns in developing waste diversion solutions in order to cope with society’s affinity for plastic. Whether the industry invests in more recycling programs, works with local governments to implement recycling fees or educates consumers of plastic's impacts, the industry's trade groups need to show more substance and progress than rely on slick public relations campaigns.
Image credit: Dave Goodman
Leon Kaye, Executive Editor, has written for Triple Pundit since 2010. He is also the Director of Social Media and Engagement for 3BL Media, and the Editor in Chief of CR Magazine. His previous work can be found at The Guardian, Sustainable Brands and CleanTechnica. Kaye is based in Fresno, CA, from where he happily explores California’s stellar Central Coast and the national parks in the Sierra Nevadas.