Online: Oct 7
HP Twitter Chat from SXSW Eco
Join TriplePundit's Founder, Nick Aster, and HP's Senior Director of Strategy and Communications, Chris Librie, for a Twitter chat live on #LivingProgress from SXSWeco on October 7th! Register here.
Cradle to Cradle
“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.
In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.