Cradle to Cradle

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“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.

In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.

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Sustainability & Innovation: Bridgett Luther, Cradle to Cradle

At SB15, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we've…
What if all the goods we purchased were made from recycled or reclaimed materials? It's time to think outside the box.

Circular Economics: Thinking Outside the Box

Last month, a forum hosted by the U.S. Chamber of Commerce Foundation focused on how organizations are bringing the concept of a circular…
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Cradle-to-Cradle Tackles the Fashion Industry

Launched in 2014, Fashion Positive aims to retool the entire global fashion supply chain and help create more sustainable materials, processes and products.…
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What Role Will Mushrooms Play in a Sustainable Future?

A team of micro-biologists and designers at Livin Studio in Vienna have devised a way to use edible mushrooms to break down plastic.
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Report Shows the Benefits of Cradle to Cradle Certification, But Is It Enough?

The Cradle to Cradle Products Innovation Institute recently commissioned Trucost, a leading global environmental data and insight company, to determine the value of…
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4 Lessons the Apparel Industry Can Learn from Carpet-Makers

Believe it or not, there's actually a great deal the apparel industry can learn from carpet-makers about closed loop recycling, as Paul Murray,…
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C2C Reveals the Benefits of ‘Remaking the Way We Make Things’

A technical report from the Cradle to Cradle Product Innovation Institute reveals the social, environmental and economic benefits realized by 10 companies participating…
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Should Eco-Labels Shape Purchasing Choices?

At first glance, eco-labels seem like they could provide useful information to shoppers about the environmental and social impact of a product, but…
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Southeastern Cities Look to Max Out the Triple Bottom Line Returns of Recycling

Recycling is a growth industry, but rates in the U.S. lag compared to those of other industrialized nations. Under the aegis of the…
LanzaTech wins $4 million ARPA-E grant

Cherry Tree Inspiration Wins Start-Up $4 Million Energy Grant

The cherry tree is a standout example of eco-effective manufacturing in nature, so it’s little wonder that the company LanzaTech has adopted it…
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Video Interview: Bridget Luther, Cradle to Cradle Products Innovation Institute

Nick Aster talks to Bridget Luther about Cradle to Cradle certification and what it means.
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Video Interview: David Wilkerson, Shaw Industries on Cradle to Cradle

Shaw is seeking to certify all their products as cradle to cradle - something the company has been working on for over 15…
Will this partnership make the dumpster obsolete?

Bill McDonough and Waste Management Want to Kill Packaging Waste

Ever injured yourself trying to open clamshell packaging? These annoying plastic-sealed packs cover everything from batteries to electronics and are designed to eliminate theft…
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The Missing Ingredient in the Sustainable Consumption Sauce? Excitement!

In their ongoing quest to scale up sustainable consumption and make it the norm rather than the exception companies have managed to identify…
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Interview: Paul Murray, VP of Sustainability & Environmental Affairs, Shaw Industries

TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video…