Cradle to Cradle

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“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.

In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.

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Urban Mining: Billions in Precious Metals Discarded in Landfills

There's literally a treasure trove of precious metals and plastics waiting to be recycled in the growing mountains of e-waste accumulating in countries…
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Cradle to Cradle Products Innovation Institute Issues Its Maiden Certification

This month, the Cradle to Cradle Products Innovation Institute issued its maiden certifications for the products that met their protocol for design and…

How Sustainable Taxation Can Create a Circular Economy

There are businesses already today which are benefitting from sustainable development strategies of ‘natural capitalism’ or the so called ‘circular economy.’ Here are…
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Puma Plans to Produce Compostable Clothing

Puma has been making some serious changes to its sustainability initiatives and has come out the front-runner in many areas. The company recently…
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Video Interview: Bridgett Luther on Cradle to Cradle

Imagine a product that has zero landfill elements.  A product that cycles into new products, or decomposes completely.  That’s the principle of Cradle…
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William McDonough Interview: We Are Not a Green Standard, We Are a Quality Standard

Late last month at the Dwell on Design 2011 conference in Los Angeles, CA, we had the chance to chat with William McDonough,…

Compostable Packaging Company Will Open Manufacturing Plant in South Carolina

In a move that illustrates how quickly the parameters of sustainability are evolving, the company Be Green Packaging, LLC is moving ahead with…
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Tackling End-of-Life Issues for Bio Plastics

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…

A Response to “The Sustainability Fraud”

Is sustainability a big hoax?  Are folks who frequent websites like TriplePundit being duped by all the sustainability related articles that are posted,…
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Government Shut Down or Not: The US Postal Service Tries to Deliver Sustainability

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Showdown: Recyclable versus Reusable Water Bottles

More articles on the controversy surrounding bottled water can be found here! Water is water, right? Not quite. The container and the source…

Resilient New Orleans Still Rebuilding From Last Disaster As it Braces for the Next: Part 1

Brad Pitt saw this as an opportunity to make a single powerful statement that would address three distinct but equally compelling issues: *…

“Gateway Drugs” to the Green Economy

In high school, we were warned against using marijuana, not necessarily because marijuana itself was that bad for you, it was the fact…
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Green Products Innovation Institute Launched: Cradle to Cradle Certification Arrives

The first non-profit resource for companies seeking to make their products safer and more sustainable was officially launched today at Google headquarters in…
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Tom’s of Maine: 40 Years of Success and Innovation

With all the talk and shtick over “green” products, it’s easy to forgot that Tom’s of Maine has long been a leader in…