Cradle to Cradle

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“Cradle to Cradle” is a framework invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free.

In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.


Video Interview: Bridget Luther, Cradle to Cradle Products Innovation Institute

Nick Aster talks to Bridget Luther about Cradle to Cradle certification and what it means.

Video Interview: David Wilkerson, Shaw Industries on Cradle to Cradle

Shaw is seeking to certify all their products as cradle to cradle - something the company has been working on for over 15…
Will this partnership make the dumpster obsolete?

Bill McDonough and Waste Management Want to Kill Packaging Waste

Ever injured yourself trying to open clamshell packaging? These annoying plastic-sealed packs cover everything from batteries to electronics and are designed to eliminate theft…

The Missing Ingredient in the Sustainable Consumption Sauce? Excitement!

In their ongoing quest to scale up sustainable consumption and make it the norm rather than the exception companies have managed to identify…
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Interview: Paul Murray, VP of Sustainability & Environmental Affairs, Shaw Industries

TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video…

William McDonough’s ‘The Upcycle’ Knows No Bounds

The Buddhist-like shift in consciousness and intentions that the authors prescribe in their profoundly optimistic and hopeful new book is the right way,…

GE Captures Landfill-Bound Fridge Insulation for Reuse

GE invests in a revolutionary recycling system which processes old appliances faster and diverts millions of pounds of insulation from the landfill.

Urban Mining: Billions in Precious Metals Discarded in Landfills

There's literally a treasure trove of precious metals and plastics waiting to be recycled in the growing mountains of e-waste accumulating in countries…

Cradle to Cradle Products Innovation Institute Issues Its Maiden Certification

This month, the Cradle to Cradle Products Innovation Institute issued its maiden certifications for the products that met their protocol for design and…

How Sustainable Taxation Can Create a Circular Economy

There are businesses already today which are benefitting from sustainable development strategies of ‘natural capitalism’ or the so called ‘circular economy.’ Here are…

Puma Plans to Produce Compostable Clothing

Puma has been making some serious changes to its sustainability initiatives and has come out the front-runner in many areas. The company recently…

Video Interview: Bridgett Luther on Cradle to Cradle

Imagine a product that has zero landfill elements.  A product that cycles into new products, or decomposes completely.  That’s the principle of Cradle…

William McDonough Interview: We Are Not a Green Standard, We Are a Quality Standard

Late last month at the Dwell on Design 2011 conference in Los Angeles, CA, we had the chance to chat with William McDonough,…

Compostable Packaging Company Will Open Manufacturing Plant in South Carolina

In a move that illustrates how quickly the parameters of sustainability are evolving, the company Be Green Packaging, LLC is moving ahead with…
green bottles

Tackling End-of-Life Issues for Bio Plastics

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…