Online: Jan 6
Twitter Chat: CSR Trends in 2015 w/ PwC & Campbell’s
Join TriplePundit, PwC, PwC Foundation and Campbell Soup Company on Tuesday, January 6th at 9am PST for a special Twitter Chat about sustainability and CSR trends for 2015. Register here.
Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.