Online: Oct 7
HP Twitter Chat from SXSW Eco
Join TriplePundit's Founder, Nick Aster, and HP's Senior Director of Strategy and Communications, Chris Librie, for a Twitter chat live on #LivingProgress from SXSWeco on October 7th! Register here.
Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.