Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

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6 Laws of Green Marketing

As standards become more well-defined and consumers demand more transparency, companies are increasingly in need of the skills to, first of all, begin…

Postmaster General Talks Sustainability in Durban While Junk Mail Continues

US Postmaster General Patrick R. Donahoe is a busy man, working incessantly on securing the future of the Postal Service. Yet, last week…

Questioning if a Company Really is “Sustainable”

Sustainability has become a trend for the companies and today every good product should meet ecological, economic and social standards. Consumers are paying…
Plastics Make it Possible

Plastics Make It Possible–The Latest Greenwashing from the American Chemistry Council

An ad on the sidebar of my Facebook profile caught my eye: “What do you recycle?” it innocently asks. The link underneath, www.PlasticsMakeItPossible.com,…
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ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…
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Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…
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Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…
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Compostable Utensils Diverted to Landfill After Slow Breakdown

CBS San Francisco reports here that so called compostable utensils are  often filtered out from other compost materials and are instead being diverted…
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Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Amazon’s Green Consumer Mapping Beats Alternate Earth Day Coverage

Amazon, the nation’s largest online retailer, has broken out the environmental purchasing habits of their customers by region. Amazon tallied the annual purchases…
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Green Business Programs: Separating the Green from the Greenwashed

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Good News For Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Dawn’s Attempt to Market Sustainability Ruffles Feathers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
From Greenbiz.com

Is It Greenwashing Or Too Many Eco-Labels That Is The Problem?

Greenwashing has become a sufficiently widespread problem that the term now has an entry in the Merriam-Webster dictionary. A more comprehensive definition, however,…

New Sign of a Maturing Green Funeral Industry: Greenwashing

It was bound to happen sooner or later, and in this case it’s sooner. The green burial industry has hardly begun to pick…