Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

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ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…
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Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…
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Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…
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Compostable Utensils Diverted to Landfill After Slow Breakdown

CBS San Francisco reports here that so called compostable utensils are  often filtered out from other compost materials and are instead being diverted…
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Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Amazon’s Green Consumer Mapping Beats Alternate Earth Day Coverage

Amazon, the nation’s largest online retailer, has broken out the environmental purchasing habits of their customers by region. Amazon tallied the annual purchases…
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Green Business Programs: Separating the Green from the Greenwashed

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Good News For Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Dawn’s Attempt to Market Sustainability Ruffles Feathers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
From Greenbiz.com

Is It Greenwashing Or Too Many Eco-Labels That Is The Problem?

Greenwashing has become a sufficiently widespread problem that the term now has an entry in the Merriam-Webster dictionary. A more comprehensive definition, however,…

New Sign of a Maturing Green Funeral Industry: Greenwashing

It was bound to happen sooner or later, and in this case it’s sooner. The green burial industry has hardly begun to pick…
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Sexism Isn’t Cool, Even in the Name of Renewable Power

Do we need to objectify women to sell green products? According to John B., founder and owner of Renewable Girls (RG), and the…

What Our Crystal Ball Says – 7 Predictions for CSR in 2011

By Susan McPherson, Fenton January is a good time to reflect on the year past and to think about trends and movements for…
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Not Another Ethical Label!

Another best practice label? Really. Really?! Social entrepreneur Michael Solomon has launched what he guarantees to be the final word in best practice…

Regulators Pull a Bait-and-Switch on Green Chemistry Initiative in California

By Renee Sharp, Environmental Working Group In September 2008, California Gov. Arnold Schwarzenegger celebrated the signing of two bills (AB 1879 and SB…