Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

Software Should Hold “Greenwashers” Accountable

By Hunter Richards Greenwash (verb, \ˈgrēn-wȯsh\) – “to market a product or service by promoting a deceptive or misleading perception of environmental responsibility”.…
Big Corn

Compostable in Theory, But Not in Practice

A Response to Dinesh Thirupuvanam’s Article on Biodegradability Claims By Robert Eisenbach, VP Marketing, Green Genius Last week, Triple Pundit published a post…
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California’s “Truthful Environmental Advertising in Plastics” Bill Awaiting Action

By: Dinesh Thirupuvanam When most people see that a product or package is marked “biodegradable” they think that they can toss the product…
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We Care About Net Neutrality. Here’s Why You Should Too

The reason that you’re able to read Triple Pundit right now, along with 1000s of other small, independent publications is because the internet…
Be sure to rinse with Biotrue . . .

Are Criticisms of Bausch & Lomb’s New Biotrue Product Fair?

Bausch & Lomb, a leading maker of contact lenses and lens care solutions, has introduced Biotrue, a multi-purpose solution for cleaning and conditioning…
feat-mcdonalds

McDonald’s New Localwashing Campaign

McDonald’s launched a new campaign recently, joining large brands like Starbucks and Barnes & Noble in the battle against actual local enterprises over…

Artisan Products – Soon to be Hijacked Along With Organic?

Years ago I lived in downtown Baltimore, where I was a graduate student at UMBC.  One of my favorite spots was Lexington Market,…

HSBC Drops Indonesian Palm Oil After Illegal Deforestation Report

HSBC, the international and emerging markets bank based in London, last week said it has sold-off its shares in the Indonesian palm oil…

A View from Britain: Greenwashing Profiteers

By Siobhán McGurrin, journalism graduate student, UCA London In recent years, Britain has established itself as a forerunner in ethical consumer consciousness due…
get your fresh lemons here

Safeway Pulls Plug on Mock Farmers’ Market

A Safeway store in Kirkland, Washington, decided to sell its fruits and vegetables “farmer-market” style. A huge yellow banner announced the new parking…
hand towels - soon a thing of the past?

Kimberly-Clark Offsets its Sustainability Promises With Marketing of Disposable Hand Towels for the Home

Kimberly-Clark is pushing a new product line of disposable hand towels. Resting on its legacy of inventing the disposable tissue, which “help make…

Video Interview: Scot Case of Terrachoice – Connecting Green Customers To Credible Products

In our SB10 Video Series, I next turn to greenwashing, one of the major issues today in advertising, in my video interview series.…

Video Interview: Shelton Group’s Lee Ann Head On Green Consumer Trends

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are…
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2010 Green Brands Survey: What Do Green Consumers Want?

A recent study on consumer perception and purchasing behavior shows an increasing commitment to purchasing from environmentally sustainable companies. However, green consumers are…
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TetraPak + Bottled Water Still Equals Greenwashed Nonsense

More articles on the controversy surrounding bottled water can be found here! Every time the Sustainable Brands conference rolls around I’m thrilled by…