Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

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  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
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  • Religious Freedom Restoration Act, Mike Pence, Indiana,, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
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  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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