Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

feat-sexism

Sexism Isn’t Cool, Even in the Name of Renewable Power

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see-label

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Software Should Hold “Greenwashers” Accountable

By Hunter Richards Greenwash (verb, \ˈgrēn-wȯsh\) – “to market a product or service by promoting a deceptive or misleading perception of environmental responsibility”.…
Big Corn

Compostable in Theory, But Not in Practice

A Response to Dinesh Thirupuvanam’s Article on Biodegradability Claims By Robert Eisenbach, VP Marketing, Green Genius Last week, Triple Pundit published a post…
Tatarware cutlery that did not biodegrade

California’s “Truthful Environmental Advertising in Plastics” Bill Awaiting Action

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Be sure to rinse with Biotrue . . .

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feat-mcdonalds

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Artisan Products – Soon to be Hijacked Along With Organic?

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A View from Britain: Greenwashing Profiteers

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get your fresh lemons here

Safeway Pulls Plug on Mock Farmers’ Market

A Safeway store in Kirkland, Washington, decided to sell its fruits and vegetables “farmer-market” style. A huge yellow banner announced the new parking…
hand towels - soon a thing of the past?

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Kimberly-Clark is pushing a new product line of disposable hand towels. Resting on its legacy of inventing the disposable tissue, which “help make…
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