Puma: CSR & Sustainability News

The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

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Cutting Edge Business: The Top 10 Sustainable Design Moments of 2012

As we countdown to the new year, here are some of the top 10 moments in sustainable design during 2012.
Bangkok wants Zara to Detox!

Zara Commits to Go Toxic-Free by 2020

On Saturday, Greenpeace announced that Zara has agreed to eliminate all discharge of hazardous chemicals from its supply chain and products by 2020.…
BSR12

BSR Follow-Up: We Need a CSR Hurricane to Move Fast Forward

If we want to push the fast forward button, what we really need is nothing less than a hurricane. A CSR hurricane.
marks and spencer

Marks & Spencer Raises the Bar on Safe Use of Chemicals in Textile Production

In response to the Greenpeace “Detox” campaign, Marks & Spencer announced new commitments to make the use of chemicals in textile production safer,…
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PUMA Kicks Off Biodegradable Shoe and Clothing Campaign

PUMA announced the upcoming release of a promised fashion line featuring both clothing and shoes that will be completely biodegradable and recyclable.
innovation

Are Big Companies More Innovative Than Startups?

Startups are normally seen as much more innovative than big companies - but Raz Godelnik investigates whether this is true for companies in…
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PUMA Launches First “Sustainable Store” in India

PUMA has been the frontrunner in sustainability innovation for many years now. They have been working towards a toxin-free line of products, compostable…
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The Social Responsibility of Business is Here to Stay

The debate over what is the social responsibility of business is besides the point: companies are now more social responsible and there is…
zeronauts

Deloitte’s Zero Impact Growth Monitor Shows Which Companies Are the Real Zeronauts

Deloitte’s report ‘Towards Zero Impact Growth’ presents a new platform for zero impact growth, developed by John Elkington, one of the leading thinkers…

Symbolic Rather than Substantive CSR Action to Maximize Financial Impact?

A new paper entitled “Do Actions Speak Louder Than Words? The case of CSR” explores not if CSR affects financial performance, but rather…
screw_x

Rio+20: Carbon War Room, Virgin Unite Bestow “Screw Business as Usual” Awards

Virgin Unite has partnered with Carbon War Room, another Branson venture, to award five business leaders what it calls the “Screw Business as…
Puma Bring Back Bin

PUMA Encourages Shoe Lovers to Write Obituaries to Their Old Shoes

PUMA has just started a “Bring Me Back” program, where it enables people to post their obituaries, together with a picture of the…

Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?

We have all become accustomed to the over used word "green": green products, green cars, green companies, green foods, and etc.
nike-trash-talk

Nike’s Better World Campaign Requires Better Marketing

Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. "If anyone can make…
recycled_shoes

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…