Apple

CSR & Sustainability News

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company’s best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.

MacBook Pro with Retina display

Apple’s Withdrawal from EPEAT Indicates a Shift Away from Sustainability

Apple has just pulled out of EPEAT, a green consumer electronics rating system. This step means that Apple will no longer submit its…
Mistake Dangerous

Top 10 Mistakes in CSR Communications

We covered the seven signs of a great CSR report a few weeks ago, but the truth of the matter is, we see…
Apple Store Fifth Avenue

The New McJobs – Is Apple Exploiting Its Store Employees?

A 6-page New York Times article last weekend uncovered what was known so far mostly to Apple’s current and former employees – the…
grow

Are the Greatest Brands in the World Sustainable?

What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary…

Apple’s New Coal-Free Data Centers: Great News, Missed Opportunity

This was a good week for Apple. The company announced that “all three of our data centers will be coal free, which is…

5 Reasons Why Apple’s CSR Strategy Doesn’t Work

The CSR problems of Apple go beyond its reactive strategy. Looking at the main issues Apple has been struggling with in the last…
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Bloom Energy to Double Manufacturing Capacity for Fuel Cells

After quadrupling the size of its Sunnyvale plant last year, Bloom Energy has now broken ground on a 210,000 sq ft. facility in…
goodpurpose

5 Lessons on Consumers’ Preference for Purpose

Edelman's global research provides some interesting figures showing the power of purpose among consumers, including some valuable lessons both for consumers and companies.…
Data storage

Green Data Centers: Is It Worth Running a “Losing” Race?

Explosive growth in mobile computing and cloud services has industry players, public and private sector organizations focused on greening the data center. But…
how green is your cloud report

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

There's no rest for Apple after Foxconn fell out of the news cycle. Only two weeks later Apple is again at the focus…

Not Quite the Apple of My Eye

There’s been a lot in the news lately about Apple and the working conditions violationsfound at one of its Foxconn manufacturing facilities in…

Nest Thermostat 2.0 Brings New Energy-Saving Features

Last fall, I wrote a review of the Nest Learning Thermostat that attracted a lot of attention. It turns out they just came…
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Does It Matter if Mike Daisey Lied to This American Life about Apple in China?

Mike Daisey's story about Apple in China, which was broadcast in January on This American Life, appears to contain significant fabrications. We can’t…
AppleCampus

Will Apple’s ‘Spaceship’ Be the Greenest Building Ever?

Apple's new "spaceship" building in Cupertino promises to be not only the most technologically advanced office in the world, but it makes a…
survey_x

Survey Shows Sustainability is Not on CEOs’ Radar Yet

According to the latest PwC Annual Global CEO Survey sustainability is still far from being on the radar of most CEOs worldwide. Looking…
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