behavior change

Behavior Change for Sustainability: a series curated by Ali Hart

Old habits die hard. But at least they can die…right? When it comes to promoting sustainability, what is really required is a shift in habits, also known as behavior change. Whether you’re communicating about sustainability or designing products to foster greener actions, understanding behavior change is key to the success of your efforts. In this series, theorists and practitioners from a variety of backgrounds will contribute their insights and experiences on how to influence human behavior for the greater good.

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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
Face of Litter

Hong Kong Fights Litter with High-Tech Public Shaming

Community activist group Hong Kong Cleanup recently launched an innovative campaign that fights litter with high-tech public shaming.
Selling Sustainability

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that…
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3 Corporate Sustainability Issues for 2013

The Chief Sustainability Officer of SC Johnson shares her thoughts on how companies will use sustainability to boost the bottom line in 2013.
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Health Insurer Humana Gamifies Fitness

Humana, a Fortune 100 healthcare company, recently got serious about its commitments: it published its first CSR report and is busy embedding CSR into…
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Practically Green and Gamification: Making Change Fun, Engaging And Sustainable

Exclusive interview with Practically Green CEO Susan Hunt Stevens on using gamification techniques to motivate work associate behavior changes.
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Utilities Provide 4 Lessons in Consumer Behavior Change

The latest heat wave provide one more incentive for utilities to take action to encourage customers to save energy. Their innovative efforts provide…

Our Health: The Crisis of Un-Fun

There is a crisis unfolding that is just as stark for the human race as our teetering economic system or the risk of…
energy challenge

Students Challenged to Find Energy Waste in Their Schools

With support from the Alcoa Foundation and the Center for Climate and Energy Solutions (C2ES), the "Make an impact: Change Our 2morrow (CO2)…

Why Healthcare Team Communication is a Matter of Life and Death

The average US hospital loses $4,000,000 a year specifically as a result of communication inefficiencies, some of which contribute to 200,000 patient deaths…
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Playing for Good: New Social Games to Benefit Nonprofits

Social gamers will soon be playing to help nonprofits working on social problems.

Gamification Pervades Our Daily Lives

This article explores the human attraction to games and discusses how gamification can be applied to solve contemporary social problems.

PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?

PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing…

A World Full of Great Ideas and Free Thinking

Since its inception, Saatchi & Saatchi S has been on the forefront of engagement. As CEO and co-founder, I have been tremendously proud…
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Why Gamblers Could be Great Advocates for Sustainability

As a student in CCA’s MBA in Design Strategy program learning to apply human-centric design thinking to create sustainable innovations, I became curious…