behavior change

Behavior Change for Sustainability: a series curated by Ali Hart

Old habits die hard. But at least they can die…right? When it comes to promoting sustainability, what is really required is a shift in habits, also known as behavior change. Whether you’re communicating about sustainability or designing products to foster greener actions, understanding behavior change is key to the success of your efforts. In this series, theorists and practitioners from a variety of backgrounds will contribute their insights and experiences on how to influence human behavior for the greater good.

What Happens to Donated Clothing?

Americans embrace recycling household waste, yet unwanted clothing is commonly discarded. Many ask: What happens to my donated clothes, and why should I…

This Strawberry Ad About Food Waste Gives Us All The Feels

The oddly emotional campaign sheds light on the sad reality that more than 40 percent of all food purchased in the U.S. each…

Jimmy Kimmel Schools Sarah Palin On Global Warming

Sarah Palin is back in the public eye, and not just to promote her Judge Judy knockoff. She's stumping for the climate denial…

Will California TOU Pricing Create a Consumer Revolt or Technology Revolution?

Starting in 2019 the state’s three investor owned utilities will launch Time Of Use (TOU) pricing for residential consumers. Will residential customers respond…

Toward Stewardship of Civil Public Discourse

The essence of good citizenship is a civil public discourse. Unless we all participate as stewards of this public discourse, the continuing degradation…

Food Waste Numbers Improve, Slowly

The Natural Resources Defense Counsel shocked the nation in 2012 when it released its report, 'Wasted: How America is Losing Up to 40…

The Psychological Barriers to Sustainable Living

Based on logic, the arguments are solid: Change our behavior today to preserve current living conditions for future generations. So, what’s stopping us…

A New Psychology for Sustainability Leadership

The more we understand how psychology and worldviews drive sustainability leadership, the more effectively we will be able to cultivate them, especially during…

Physics and the Science Behind Leading Change

We see that change, particularly fundamental change, is difficult to achieve. Unless, of course, you remember an important lesson from Archimedes and create…

Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…

Hong Kong Fights Litter with High-Tech Public Shaming

Community activist group Hong Kong Cleanup recently launched an innovative campaign that fights litter with high-tech public shaming.

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that…

3 Corporate Sustainability Issues for 2013

The Chief Sustainability Officer of SC Johnson shares her thoughts on how companies will use sustainability to boost the bottom line in 2013.

Health Insurer Humana Gamifies Fitness

Humana, a Fortune 100 healthcare company, recently got serious about its commitments: it published its first CSR report and is busy embedding CSR into…

Practically Green and Gamification: Making Change Fun, Engaging And Sustainable

Exclusive interview with Practically Green CEO Susan Hunt Stevens on using gamification techniques to motivate work associate behavior changes.