behavior change

Behavior Change for Sustainability: a series curated by Ali Hart

Old habits die hard. But at least they can die…right? When it comes to promoting sustainability, what is really required is a shift in habits, also known as behavior change. Whether you’re communicating about sustainability or designing products to foster greener actions, understanding behavior change is key to the success of your efforts. In this series, theorists and practitioners from a variety of backgrounds will contribute their insights and experiences on how to influence human behavior for the greater good.

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Don’t Know Your Audience? Cover Their Values

by Donna Montgomery, Ph. D. We’re often told by the experts that the first rule of engagement is this: Know Your Audience. But…

Video Interview: Applying Sustainability in the Workplace

What does sustainability mean in the business context and how do you apply it in the workplace?  Marsha Willard, the CEO of AXIS,…
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Influencing Consumer Perception of Value and Quality

By Seri McClendon Marketing is one of the most powerful forces in today’s society. Targeted and repetitive communication of a product’s key benefits…
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The ABC’S of Social Change – Part 2

by Lisa Chacón Yesterday I introduced the theory behind the ABC’S of Social Change as a model for understanding the broader context surrounding…
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The ABC’S of Social Change – Part 1

by Lisa Chacón What’s the best way to bring about social change? Many of us have learned from hard experience that while individual…
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Behavior Change: An Ode to Fat Doctors and Crazy Shrinks

By Suzanne Shelton Information does not equal action. And importance doesn’t equal action either. Case in point: we all know fat doctors and…

A New Way To Conserve Electricity: Stickers?

How do you get people to save electricity? The pain of the monthly bill is certainly an incentive, but it’s an after the…
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Information Goes a Long Way in Motivating Sustainable Transportation

By David Gaker While emissions from the passenger transportation sector can be reduced through increasing the fuel efficiency of the vehicle fleet or…
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Energy is a Consumer Issue. Why are we Drowning it in Politics?

By Brian F. Keane I’ve spent much of the last decade marketing clean energy and energy efficiency to the American people. And I’m…
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Real Time Energy Meters Deliver Energy Data at the Source

By Scott G. McNall William James, the famous American psychologist and philosopher, said that the great flywheel of society is habit: we keep…
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How the Science of Behavior Change Can Help Environmentalists

By Les Robinson The same questions about behavior change seem to come up again and again. Here are some answers I hope are…
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Healing the Healer – Engaging Health Care Workers

By Janet Brown, Director, Sustainable Operations, Practice Greenhealth. The Center for Health Design describes healing environments as meeting three criteria – reducing stress…
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Building a Model for Successful Team Interaction

This post is part of a year-end series by MBA students at California College of the Arts’ Design MBA Program. Read more about…
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Want People To Live More Sustainably? Narrow Their Options!

By: Nick Cooney When encouraging the public to live more sustainably, environmental activists will often present long lists of things a person can…
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Chip Heath: Direct the Rider, Motivate the Elephant, Shape the Path

At the recent Social Enterprise Alliance World Summit in San Francisco, Chip Heath delivered a fantastic keynote.  Co-author of “Made to Stick: Why…