behavior change

Behavior Change for Sustainability: a series curated by Ali Hart

Old habits die hard. But at least they can die…right? When it comes to promoting sustainability, what is really required is a shift in habits, also known as behavior change. Whether you’re communicating about sustainability or designing products to foster greener actions, understanding behavior change is key to the success of your efforts. In this series, theorists and practitioners from a variety of backgrounds will contribute their insights and experiences on how to influence human behavior for the greater good.

utility pole

Utilities Provide 4 Lessons in Consumer Behavior Change

The latest heat wave provide one more incentive for utilities to take action to encourage customers to save energy. Their innovative efforts provide…

Our Health: The Crisis of Un-Fun

There is a crisis unfolding that is just as stark for the human race as our teetering economic system or the risk of…
energy challenge

Students Challenged to Find Energy Waste in Their Schools

With support from the Alcoa Foundation and the Center for Climate and Energy Solutions (C2ES), the "Make an impact: Change Our 2morrow (CO2)…

Why Healthcare Team Communication is a Matter of Life and Death

The average US hospital loses $4,000,000 a year specifically as a result of communication inefficiencies, some of which contribute to 200,000 patient deaths…
beekin, social gaming

Playing for Good: New Social Games to Benefit Nonprofits

Social gamers will soon be playing to help nonprofits working on social problems.

Gamification Pervades Our Daily Lives

This article explores the human attraction to games and discusses how gamification can be applied to solve contemporary social problems.

PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?

PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing…

A World Full of Great Ideas and Free Thinking

Since its inception, Saatchi & Saatchi S has been on the forefront of engagement. As CEO and co-founder, I have been tremendously proud…

Why Gamblers Could be Great Advocates for Sustainability

As a student in CCA’s MBA in Design Strategy program learning to apply human-centric design thinking to create sustainable innovations, I became curious…

Green Marketing: Going Beyond the Product to Target Behavior Change

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Their Worldview, Your Vision: The Secret to Behavior Change

By John Marshall Roberts Observable behavior is always just a symptom of something larger and  unseen. Trying to understand someone’s behavior by looking at…

Communicating With Your Blinders Off

by Donna Montgomery, Ph. D. In working with hundreds of clients & students over several decades, it never ceases to amaze me how…

Don’t Know Your Audience? Cover Their Values

by Donna Montgomery, Ph. D. We’re often told by the experts that the first rule of engagement is this: Know Your Audience. But…

Video Interview: Applying Sustainability in the Workplace

What does sustainability mean in the business context and how do you apply it in the workplace?  Marsha Willard, the CEO of AXIS,…

Influencing Consumer Perception of Value and Quality

By Seri McClendon Marketing is one of the most powerful forces in today’s society. Targeted and repetitive communication of a product’s key benefits…
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